Having analyzed 2,500 B2B tech brand experiences across the world, we found that brands are not reaching the inflated expectations of B2B tech buyers, and there is a huge opportunity for those who can deliver the right experiences at the right time. ...
B2B brands are becoming increasingly focused on delivering best-in-class customer experiences. These brands understand that rising buyer expectations means that differentiating on product alone is not enough; they also have to differentiate on experi ...
Having researched hundreds of B2B brands over the years, we know how to support our clients in achieving successful segmentation outcomes. To help you apply segmentations more effectively, below are 5 optimal applications and use cases for implementi ...
Looking for our latest 2025 findings? View the findings from the 2025 B2B Superpowers Index It’s non-negotiable – B2B brands must evolve their brand experiences, at speed and at scale, to stay relevant to increasing buyer needs and expectatio ...
B2B marketing is an exciting place to be in 2023. Rising expectations, advances in technology and shifts in the decision-making unit mean a B2B marketer’s job is now more complex, but also more interesting. Once you layer on top the difficult macro ...
A company’s brand is among its biggest assets as it provides credibility and a point of differentiation. Building and maintaining a strong and consistent brand position that resonates with the market is a challenge faced by many of the largest B2B ...
An Interactive Guide to Making Smarter Brand Decisions Through Brand Health Research At B2B International, we take an holistic approach to understanding the strength of a B2B brand, ensuring the insights we provide can inform any number of str ...
We recently ran a comprehensive survey with our parent company dentsu to understand consumer sentiment in the UK. The insights from this survey were also distilled to understand how business decision-makers are feeling, what their main concerns are, ...
View Infographic > Creating detailed, customer-led journey maps are a catalyst for driving effective, long-term improvements to the customer experience. During our CX Masters podcast series, we interviewed Annette Franz, Founder and CEO of ...
With a third of the global economy expected to be in recession in 2023 according to the IMF, navigating potential disruption will be top of the agenda for business decision-makers. In our recent blog post, we discussed how market research can be used ...
