Over the past year, perhaps no space has evolved as rapidly as B2B marketing. Many “Frontier,” or leading, B2B CMOs have already shifted to e-commerce, and digital transformation of the customer experience is underway. And yet many B2B companies ...
The past year has forced all of us to adapt to a new way of life, both personally and professionally. In 2020, the dentsu CMO survey explored how CMOs have reacted to the impact of the pandemic, and importantly, how they are helping their business to ...
In this ‘Superpowers’ webinar series, experts from B2B International and Merkle B2B will conduct deep dives into the needs and expectations of B2B buyers across four key industries: Technology, Professional Services, Manufacturing, and Fi ...
As we strive to empower businesses to grow through research, we wanted to provide exclusive insight into where other businesses are focusing their efforts right now in order to improve. In a world currently full of business challenges, it is of no su ...
With the rising influence of millennial decision-makers, B2B brands will have to fundamentally change the way they engage with their target audience. In this webinar, experts from B2B International and the B2B Institute share their findings on how em ...
Watch our latest webinar recording, where we sat down with other Merkle B2B experts to discuss how you and your business can create the ultimate B2B Experience through four key “superpowers”. Our expert panel provides a synopsis of our brand new ...
Watch the recording and download the accompanying slides from our recent presentation at ANA’s Digital Transformation Conference featuring B2B International’s Vice President of North America, Nik Werk, and North America’s Research Manager Taylo ...
Looking for our latest 2023 findings? View the findings from the 2023 B2B Superpowers Index Today’s B2B buyers are sophisticated, emotional, and more complex than ever. They need to not only see a “business value add” to fulfil their business o ...
Master 12 fundamentals of marketing with our set of clear, concise and highly-visual ‘How To’ infographics. Having spent more than 20 years researching business markets, we know what brands must focus on to achieve growth, and we kn ...
The future is now Investing in digital transformation is no longer optional for B2B businesses. It isn’t just a nice-to-have or something to put off as a strategy for the future. The future is now. 2020 and its well documented challenges have accel ...
