Google Search Tips

As b2b market research specialists, we at B2B International are accustomed to finding answers that might not be easily available, including through extensive secondary research. We know the secrets to more successful Googling and share our top tips ...

The Customer Journey and How Businesses Buy

Two questions are at the heart of business to business marketing – how do people make choices in favour of one supplier rather than another, and how can we push aside an incumbent supplier and break into a new account. This paper addresses these tw ...

Written by Colette Stevens and Paul Hague

Six Steps To B2B Customer Experience Excellence

In examining the customer experience of over 500 b2b brands, we identified a step-by-step process to achieving b2b customer experience excellence that applies to virtually all b2b brands. ...

Written by Julia Doheny

From Good To Great – Best Practices In Benchmarking

If you can’t benchmark your brand, you can’t better it. With this in mind, we have identified 8 tips and insights on how to better your brand through benchmarking, drawing on our best practices and insights from our global databank of several hun ...

Written by Julia Cupman & Adam Jones

How Questions Change What We Think And What We Do

Market research, and asking questions in general, has the power to drive customer behaviour. This is known as the question-behaviour effect. The purpose of this white paper is to explore how it works and the advantages that can be gained from this. ...

Written by James McNeilis

Videos

We are the thought leaders in business-to-business market research and our dedicated YouTube channel aims to bring you the very best insights from our team of experienced and knowledgeable market research professionals. Below you will find our entire ...