Product, Proposition & Pricing Research

Our end-to-end solution for product, proposition and pricing research is designed to help b2b businesses innovate successfully and profitably. We work with clients to understand customer needs and how to meet them, and implement a sustainable pricing strategy to avoid leaving ‘money on the table’.

Identify Needs & Generate Concepts
Identify Needs & Generate Concepts
Spot gaps in customer needs through research, observation and co-creation with customers to generate and screen new product and service ideas.
Trial New Products
Trial New Products
Use product trials, concept research and smoke tests to understand which innovations are most likely to succeed in market.
Go-To-Market Planning
Go-To-Market Planning
Size the potential market opportunity, test pricing and profitability, simulate market outcomes from introducing new or updated solutions and get your 4Ps in place to hit the ground running when your innovations reach the market.
Monitor & Optimize Solutions
Monitor & Optimize Solutions
Monitor the success of your solutions in-market by combining internal and market data. Use “what if” scenarios to understand the effect of optimizing your product portfolio.
Spot gaps in customer needs through research, observation and co-creation with customers to generate and screen new product and service ideas.
Use product trials, concept research and smoke tests to understand which innovations are most likely to succeed in market.
Size the potential market opportunity, test pricing and profitability, simulate market outcomes from introducing new or updated solutions and get your 4Ps in place to hit the ground running when your innovations reach the market.
Monitor the success of your solutions in-market by combining internal and market data. Use “what if” scenarios to understand the effect of optimizing your product portfolio.

Clients We've Worked With

Case Studies

A Stage-Gate process to developing new washroom cleaning concepts

A leading hygiene solutions manufacturer wanted to develop a new logic for washroom cleaning. It saw potential in further incorporating the principles of the IoT to enable facility managers and staff of washrooms to receive real-time data on fill levels of paper and soap dispensers, bins and visitor frequency in order to more efficiently adjust cleaning schedules and to improve the visitor experience.

The overall aim of the project was to explore the attractiveness of 12 new concepts intended to add further value to the existing system. The client wanted to know which concepts to move to feasibility stage, which concepts to shelve for now and which concepts to stop completely.

Supporting the successful re-launch of a lower cost brand sitting alongside a premium core brand

A major producer of LED lighting systems approached B2B International to aid a successful re-launch of one of their brands.

Our client wanted to get an understanding of installer’s perceptions of the core brand versus competing brands and what strengths & weaknesses major brands have.

Our client also wanted to get insight into the perceptions of the potentially competing brands in their product portfolio and see whether each proposition is understood and considered relevant for purchase.