The construction industry contributes six to nine percent of the GDP of developed countries. This huge industry employs architects and engineers, contractors of various sorts, and a massive variety of suppliers of materials and equipment. It is an industry we know well.

B2B International’s team of construction market research specialists has extensive experience across residential and commercial construction and infrastructure projects.


Construction Market Research: Categories We've Worked In

We have conducted hundreds of construction market research studies over the years. We have researched piling and foundations to roofing and everything in between. Our construction research specialists have the experience to research any product or market, no matter how complex.

Construction materials
Construction materials
  • Adhesives
  • Aggregates (sand, gravel)
  • Ceiling tiles
  • Cement / asphalt / concrete
  • Drywall / gypsum
  • Electrical components (wiring / switches / sensors)
  • Fastenings / fixtures
  • Framing
  • Glass
  • Insulation
  • Lubricants
  • Natural gas
  • Reinforcing rod / wire / mesh
  • Roofing (tiles, felt, systems)
  • Sealants
  • Siding
  • Sub-floor
  • Water-proofing



  • Access solutions
  • Bathroom / restroom fixtures
  • Flooring
  • Kitchen fixtures / HVAC
  • Lighting
  • Paint
  • Plumbing (drainage / sewers / boilers)


Construction tools & equipment
Construction tools & equipment
  • Cement mixers
  • Compressors
  • Generators
  • Hand tools
  • Power tools

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Heavy machinery
Heavy machinery
  • Conveyors
  • Cranes
  • Lifts


Safety & PPE
Safety & PPE
  • Protective clothing
  • Safety signage
  • Site H&S assessments
  • Training


Consulting, distribution & wholesale/retail
Consulting, distribution & wholesale/retail
  • Electrical & engineering parts distribution
  • Energy efficiency assessments
  • Plumbing supplies wholesale/retail



Insight That Sets You Up For Success

Our tailored construction industry research solutions cover market assessment, voice of the customer, branding, customer experience and pricing studies. Our offering serves a range of audiences, including:
Marketers and sales teams
Marketers and sales teams

We help you understand and get through to the influencers in the specification and purchase process. We help you understand their needs, behaviors and attitudes. We help you optimize marketing and sales efforts through:

  • Creative testing
  • Communications channels & strategy
  • Path-to-purchase / buyer journey research
  • Needs assessment / voice of the customer
  • Segmentation
  • Pricing analysis
  • Website and app testing
  • Competitor intelligence
  • Thought leadership & content generation
Customer experience specialists and brand managers
Customer experience specialists and brand managers

Brands are important in the construction industry and the trade is loyal to their favored marques. However, a number of factors can easily break this loyalty, such as a change in specification, a change in pricing or distributors pushing alternative products.

We can help you identify where improvements are required to your brand health. And we can map the whole customer journey so that you know which touchpoints are critical in shaping positive and negative experiences. As customer experience specialists we can provide:

  • Customer journey mapping
  • Voice of the customer research
  • Customer satisfaction and loyalty research
  • Brand equity research
  • Brand tracking
  • Brand rationalization
Product, category and portfolio management
Product, category and portfolio management

The construction industry is continually embracing new products. Our construction market research services can help ensure your new product pipeline is successful. We can help optimize your product portfolio and pricing strategy to ensure that these are aligned with market demand.

  • Idea generation & concept development
  • Concept and prototype testing
  • Product / service bundling and pricing
  • Pricing optimization
  • Competitor intelligence
Strategy groups and senior management
Strategy groups and senior management

Our research in the construction industry directs and informs strategic initiatives such as market segmentation, entering new markets, launching new products and acquiring brands.

We have conducted hundreds of construction research studies over the years that have helped our clients develop strong go-to-market plans grounded in market intelligence.

  • Segmentation
  • Market entry research
  • Market sizing research
  • Opportunity / market assessment
  • Merger & acquisition research

3 Reasons To Consider B2B International

Our Unrivaled Industry Experience
In addition to construction, we have deep experience across numerous other industries such as chemicals, manufacturing, transportation, automotive, and maintenance. This means we understand the full value chain relating to your business and we bring transferrable knowledge, best practice and benchmarks from other sectors.
Our In-House Expertise
All our research is carried out in-house with strict quality standards and systems. We have an international telephone fieldwork center, programmers, statisticians, data scientists, and consultants.
Our Commitment
Everything we do is tailored to your specific business and research needs. This means our research deliverables are designed to give you the insights and intelligence to build your brand and gain a competitive advantage.

Construction Industry Audiences We Research

The key to research in the construction industry is reaching the right target audience i.e. the relevant decision-makers, influencers and users. Every day we interview by phone or online hundreds of managers and specialist trades in:
General construction
  • Builders / Construction Firms
  • General Contractors / Laborers
  • Groundworking and drainage contractors
  • Sub-contractors
Tradesmen / specialist trades
  • Carpenters / Framers
  • Roofers
  • Electricians
  • Kitchen fitters
  • Painters / decorators
  • Plasterers / drywallers
  • Plumbers / heating engineers
  • Window fitters
  • Siding & subfloor installers
  • Bricklayers / masons
Designers, specifiers & other influencers
  • Architects and designers
  • Remodelers
  • Design engineers
  • Civil ngineers
  • Structural engineers
  • Building surveyors
  • Policy makers and regulators
  • Industry
Distribution / channel
  • Distributors
  • Retailers / Wholesalers
  • Builders Merchants / Lumberyards

Our Construction Industry Research Experience

We’ve carried out construction market research projects spanning the entire industry, from heavy machinery to structural components. To see the full list of areas we’ve researched in the construction industry, click the link below to view the graphic.

Construction Market Research

Get in touch with a local B2B International office to learn more about how our construction market research experience can help