The construction industry contributes six to nine percent of the GDP of developed countries. This huge industry employs architects and engineers, contractors of various sorts, and a massive variety of suppliers of materials and equipment. It is an industry we know extremely well.

B2B International’s team of construction market research specialists has extensive experience across residential and commercial construction and infrastructure projects.

Explore our experience in the construction industry:
Product Categories | Audiences

Explore our construction market research solutions & case studies:
Assessing the Opportunity | Enhancing the Customer Experience | Building the Brand | Developing the Offer & Pricing


Our Deep Knowledge Of Construction Product Categories

We have conducted hundreds of construction market research studies over the years. We have researched piling and foundations to roofing and everything in between. Our construction research specialists have the experience to research any product or market, no matter how complex.
Building materials
  • Adhesives
  • Aggregates (sand, gravel)
  • Ceiling tiles
  • Cement / asphalt / concrete
  • Drywall / gypsum
  • Electrical components (wiring / switches / sensors)
  • Fastenings / fixtures
  • Framing
  • Glass
  • Insulation
  • Lubricants
  • Natural gas
  • Reinforcing rod / wire / mesh
  • Roofing (tiles, felt, systems)
  • Sealants
  • Siding
  • Sub-floor
  • Water-proofing


DOWBASFWD-40LP Building Products

  • Access solutions
  • Bathroom / restroom fixtures
  • Flooring
  • Kitchen fixtures / HVAC
  • Lighting
  • Paint
  • Plumbing (drainage / sewers / boilers)


Construction tools & equipment
  • Cement mixers
  • Compressors
  • Generators
  • Hand tools
  • Power tools

YanmarStanley Black & DeckerITWHilti

Heavy machinery
  • Conveyors
  • Cranes
  • Lifts

MammoetJLGColumbus McKinnon

Safety & PPE
  • Protective clothing
  • Safety signage
  • Site H&S assessments
  • Training


Distribution, wholesale/retail & consulting
  • Electrical & engineering parts distribution
  • Energy efficiency assessments
  • Plumbing supplies wholesale/retail

WolseleyHoneywellRS Components


Our Experience Across Numerous Construction & Related Audiences

General construction
  • Builders / Construction Firms
  • Developers
  • General Contractors & Sub-Contractors
  • Laborers / Installers / Foremen
  • Sub-contractors
Tradespeople / specialist trades
  • Carpenters / Framers
  • Roofers
  • Electricians
  • Kitchen fitters
  • Painters / decorators
  • Plasterers / drywallers
  • Plumbers / heating engineers / HVAC technicians / pipefitters
  • Window fitters
  • Siding installers
  • Sub-floor installers
  • Bricklayers / masons
Designers, specifiers & other influencers
  • Architects and designers
  • Remodelers
  • Design engineers
  • Civil engineers
  • Structural engineers
  • Mechanical engineers
  • Building surveyors
  • Policy makers and regulators
  • Industry experts
Distribution / channel
  • Distributors / Dealers
  • Retailers / Wholesalers
  • Builders Merchants / Lumberyards

Insights That Set You Up For Success

Our research solutions for the construction sector span the following categories:

Case study: Achieving a competitive advantage via segmentation


A multi-billion dollar manufacturer of construction tools wanted to understand the nature of the opportunity for its brand portfolio spanning premium, mid-range and value product lines. This included identifying the optimal target audience for each brand, and the size of the opportunity for each brand by market.

Construction Industry Research Case study: Achieving a competitive advantage via segmentation


Our segmentation provided this leading, global manufacturer with a competitive advantage by enabling our Client to:

  • Strengthen its brand portfolio (optimal brand positioning and channel play);
  • Optimize brand targeting (including lower hanging fruit to prioritize);
  • Enhance brand communications based on the core target audience, its product needs and behaviors;
  • Inform strategy planning, e.g. anticipated market growth and the size of the prize.

Qualitative research (focus groups) was used to obtain a deep understanding of requirements, challenges, behaviors, brand perceptions, etc. Quantitative research comprising online and telephone surveys then created a robust dataset from which statistical analysis revealed an optimal segmentation solution.

Case study: Identifying the size and nature of the opportunity for growth


A manufacturer of pre-cast concrete required a comprehensive opportunity assessment to inform its market expansion strategy.

Construction Industry Research Case study: Identifying the size and nature of the opportunity for growth


The aims of our research program were:

  • Calculating the total addressable market, indicating the potential for our Client;
  • Obtaining a deep understanding of market needs and purchase drivers, to help our Client position its brand for success;
  • Mapping the competitive landscape to arm sales teams with valuable insights;
  • Establishing market drivers and trends to better prepare our Client for emerging challenges and opportunities.

The research method comprised a mix of primary and secondary research and included the views of multiple audiences (customers, market experts and our Client’s employees), to ensure a 360 degree assessment and robust triangulation of the market size.


Case study: Mapping the buyer journey to identify influential audiences and touchpoints


An American manufacturer of siding was looking for a deep understanding of the path-to-purchase, to better focus its resources across the many different stakeholders that influence the choice of siding.


Our research program comprised a comprehensive assessment of the buyer journey for numerous audiences: Specifiers (Architects, Designers), Developers (Property Development Companies), Builders (General Contractors, Construction Contractors, Home Builders), Installers (Siding Contractors, Home Improvement Contractors), Distributors / Dealers, and Residential Homeowners.

The various audiences were surveyed via a mix of telephone and online interviews, allowing for both depth and quantifiable insights.

Construction Industry Research Case study: Mapping the buyer journey to identify influential audiences and touchpoints
Speak to one of our construction industry experts
Want to learn more about our research in the construction industry and how it could benefit your business? Get in touch with one of our team to discuss your requirements and see which of our research services would be most useful.

Case study: Monitoring brand health to measure brand performance


A global, diversified products manufacturer required an annual tracker of its brand performance spanning tools, equipment and home products for commercial and residential audiences. This comprised measuring the health of 10 of its flagship brands relative to tens of competing brands, across over 10 countries, every year.


Our quantitative research program continues after many years. The ongoing study seeks the views of thousands of specialized trades, other construction professionals, and consumers. The findings empower the C-suite, brand heads and regional leads around the world, and have also informed shareholder presentations.

Construction Industry Research Case study: Monitoring brand health to measure brand performance

Case study: Informing the next generation of framing nailers


A premier manufacturer of framing tools required a construction research specialist to assess the optimal combination of features and benefits to drive increased product uptake among both current and prospective users.


Our quantitative research program comprised a range of statistical techniques to assess the trade-offs made by the target audience when evaluating products, as well as the feature combinations that would have the broadest reach.

Construction Industry Research Case study: Informing the next generation of framing nailers

Case study: Assessing the potential for a new plumbing solution

Construction Market Research Case study: Assessing the potential for a new plumbing solution


A multinational manufacturer of adhesive technologies required an assessment of a new product opportunity across key international markets. The new solution for plumbing and pipefitting professionals would result in substantial performance and productivity gains. The voice of the customer was required to identify market interest, adoption and revenue potential.


Our research program was grounded in an upfront qualitative phase to explore the perceptions of the concept, enabling our Client to refine and enhance the value proposition prior to the quantitative validation stage. We then tested the concept via an online survey to measure appetite for the new solution, switching intent, and the optimal price point.

Get in touch with a local B2B International office to learn more about how our construction market research experience can help
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