Construction Industry Market Research

The construction industry contributes six to nine percent of the GDP of developed countries. This huge industry employs architects and engineers, contractors of various sorts, and a massive variety of suppliers of materials and equipment. It is an industry we know well.

B2B International’s team of research specialists has extensive experience across residential and commercial construction and infrastructure projects.

Wide Client & Category Experience

We have conducted hundreds of research studies in the construction industry over the years. We have researched piling and foundations to roofing and everything in between. Our construction research specialists have the experience to research any product or market, no matter how complex.


Construction materials

  • Adhesives
  • Aggregates (sand, gravel)
  • Ceiling tiles
  • Cement / asphalt / concrete
  • Drywall / gypsum
  • Electrical components (wiring / switches / sensors)
  • Fastenings / fixtures
  • Framing
  • Glass
  • Insulation
  • Lubricants
  • Natural gas
  • Reinforcing rod / wire / mesh
  • Roofing (tiles, felt, systems)
  • Sealants
  • Siding
  • Sub-floor
  • Water-proofing

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  • Access solutions
  • Bathroom / restroom fixtures
  • Flooring
  • Kitchen fixtures / HVAC
  • Lighting
  • Paint
  • Plumbing (drainage / sewers / boilers)

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Construction tools & equipment

  • Cement mixers
  • Compressors
  • Generators
  • Hand tools
  • Power tools

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Heavy machinery

  • Conveyors
  • Cranes
  • Lifts

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Safety & PPE

  • Protective clothing
  • Safety signage
  • Site H&S assessments
  • Training

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Consulting, distribution & wholesale/retail

  • Electrical & engineering parts distribution
  • Energy efficiency assessments
  • Plumbing supplies wholesale/retail

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Insight That Sets You Up For Success

Our tailored research solutions cover market assessment, voice of the customer, branding, customer experience and pricing studies. Our offering serves a range of audiences, including:


Marketers and sales teams

We help you understand and get through to the influencers in the specification and purchase process. We help you understand their needs, behaviors and attitudes. We help you optimize marketing and sales efforts in:

  • Creative testing
  • Communications channels & strategy
  • Path-to-purchase / buyer journey research
  • Needs assessment / voice of the customer
  • Segmentation
  • Pricing analysis
  • Website testing
  • Competitor intelligence
  • Thought leadership & content generation

Customer experience specialists and brand managers

Brands are important in the construction industry and the trade is loyal to their favored brands. However, a number of factors can easily break this loyalty, such as a change in specification, a change in pricing or distributors pushing alternative products. We can help you identify where improvements are required to your brand health. And we can map the whole customer journey so that you know which touchpoints are critical in shaping positive and negative experiences. As customer experience specialists we can provide:

  • Customer journey mapping
  • Voice of the customer research
  • Customer satisfaction and loyalty research
  • Brand equity research
  • Brand tracking
  • Brand rationalisation

Product, category and portfolio management

The construction industry is continually embracing new products. We can help ensure your new product pipeline is successful. We can help optimize your product portfolio and pricing strategy to ensure that these are aligned with market demand.

  • Idea generation & concept development
  • Concept and prototype testing
  • Product / service bundling and pricing
  • Pricing optimisation
  • Competitor intelligence

Market insight and research professionals

Some construction audiences are difficult to reach. We can reach every audience in the construction industry, in all countries.

  • Concept and prototype testing
  • Product / service bundling & pricing
  • Customer experience research
  • Segmentation
  • Competitor intelligence

Strategy groups and senior management

Our research in the construction industry directs and informs strategic initiatives such as market segmentation, entering new markets, launching new products, and acquiring brands. We have conducted hundreds of construction research studies over the years that have helped our clients develop strong go-to-market plans grounded in market intelligence.

  • Segmentation
  • Market entry research
  • Market sizing research
  • Opportunity / market assessment
  • Merger & acquisition research

3 Reasons To Consider B2B International

Our Unrivaled Industry Experience

Our Unrivaled Industry Experience

In addition to construction, we have deep experience across numerous other industries such as chemicals, manufacturing, transportation, automotive, and maintenance. This means we understand the full value chain relating to your business and we bring transferrable knowledge, best practice and benchmarks from other sectors.

Our In-House Expertise

Our In-House Expertise

All our research is carried out in-house with strict quality standards and systems. We have an international telephone fieldwork center, programmers, statisticians, data scientists, and consultants.

Our Commitment

Our Commitment

Everything we do is tailored to your specific business and research needs. This means our research deliverables are designed to give you the insights and intelligence to build your brand and gain a competitive advantage.

Construction Audiences We Research

The key to research in the construction industry is reaching the right target audience i.e. the relevant decision-makers, influencers and users. Every day we interview by phone or online hundreds of managers and trades in:

General construction
  • Builders / Construction Firms
  • General Contractors / Laborers
  • Sub-contractors
Tradesmen / specialist trades
  • Carpenters / Framers
  • Roofers
  • Electricians
  • Kitchen Fitters
  • Painters / Decorators
  • Plasterers / Drywallers
  • Plumbers / Heating Engineers
  • Window Fitters
  • Siding & Subfloor Installers
  • Bricklayers / Masons
Designers, specifiers & other influencers
  • Architects / Designers
  • Remodelers
  • Design Engineers
  • Civil Engineers
  • Structural Engineers
  • Building Surveyors
  • Policy Makers
Distribution / channel
  • Distributors
  • Retailers / Wholesalers
  • Builders Merchants / Lumberyards

Our Experience in Construction

We’ve carried out projects spanning the entire construction industry, from heavy machinery to structural components. To see the full list of areas we’ve researched in the construction industry, click the link below to view the graphic.

2017 Calendar: October Solution

Is our 2017 Calendar stood tall on your desk in front of you? Got the necessary foundations for solving conundrums? Bulldoze your way through this month’s construction industry related puzzle and check your answer by clicking the button below.

Learn how our construction market research can help your business