The construction industry contributes six to nine percent of the GDP of developed countries. This huge industry employs architects and engineers, contractors of various sorts, and a massive variety of suppliers of materials and equipment. It is an industry we know well.
B2B International’s team of construction market research specialists has extensive experience across residential and commercial construction and infrastructure projects.
We help you understand and get through to the influencers in the specification and purchase process. We help you understand their needs, behaviors and attitudes. We help you optimize marketing and sales efforts through:
Brands are important in the construction industry and the trade is loyal to their favored marques. However, a number of factors can easily break this loyalty, such as a change in specification, a change in pricing or distributors pushing alternative products.
We can help you identify where improvements are required to your brand health. And we can map the whole customer journey so that you know which touchpoints are critical in shaping positive and negative experiences. As customer experience specialists we can provide:
The construction industry is continually embracing new products. Our construction market research services can help ensure your new product pipeline is successful. We can help optimize your product portfolio and pricing strategy to ensure that these are aligned with market demand.
Our research in the construction industry directs and informs strategic initiatives such as market segmentation, entering new markets, launching new products and acquiring brands.
We have conducted hundreds of construction research studies over the years that have helped our clients develop strong go-to-market plans grounded in market intelligence.
