Our construction market research experience is extensive as well as diverse. We are adept at broad-based construction industry research studies - for instance trends in the housing market - as well as precise research studies requiring a high degree of technical industry knowledge.
In the past decade we have carried out market research covering a wide range of products that includes:
As our name suggests, we are specialists in conducting research around the world, and our experience encompasses: house building, infrastructure (road building, water and sewerage, etc.), industrial construction, commercial construction, construction equipment and building materials. We also carry out a significant amount of construction market research on behalf of major building and trade merchants.
We spend all our time interviewing decision makers in industry throughout the world and we are experts at getting them to co-operate. This is an important skill since, in general, the people that we speak to every day are busy or do not understand the purpose of market research. We are highly experienced at engaging with tradespeople, and in the last year have interviewed:
However, our experience spans more than just speaking to the trade and, over recent years, we have sought the views of thousands of:
These are also busy people, always in meetings and having little time to spend on what they may consider to be trivial market research projects. As with senior people in any organization, it requires a very special approach to achieve their co-operation.
Our client was a key supplier to the European construction industry. Its first line customers were house builders and large contractors. The company faced considerable pressure from two large competitors and with them completing the construction of additional manufacturing facilities around Europe there was a serious danger that our client could get dragged into a price war.
The aim of the project was to collect insights from our client’s customers that would enable them to more fully understand their needs in such a way that the company could develop service offerings that meet these needs and truly differentiate themselves from the competition to the point where customers will not consider any other supplier.
The challenges posed to us:
How do you find out deep and honest information and not get sidetracked or confused by buying teams at the customers who want to talk about price or more mundane issues?
How do you get information on unmet needs when these aren't even fully recognised by the customers themselves?
How can this be done quickly and on a continual basis so information can be tracked over a year?
The project started with a piece of internal research among our client’s marketing and sales teams to get their perspective on the market situation and current customer needs. We then carried out a customer survey covering 300 customers across Europe to understand their needs but also how their needs might change in the future.
The end result was that our client reoriented both its internal structure as well as its brand position in the market and different value propositions (both product and supply chain solutions) were developed from the point of view of the customer’s needs.
This realignment of brand and service offering has not only improved customer satisfaction levels but also our client’s market share and profitability.