The construction industry contributes six to nine percent of the GDP of developed countries. This huge industry employs architects and engineers, contractors of various sorts, and a massive variety of suppliers of materials and equipment. It is an industry we know well.
B2B International’s team of research specialists has extensive experience across residential and commercial construction and infrastructure projects.
We have conducted hundreds of research studies in the construction industry over the years. We have researched piling and foundations to roofing and everything in between. Our construction research specialists have the experience to research any product or market, no matter how complex.
Construction tools & equipment
Safety & PPE
Consulting, distribution & wholesale/retail
Our tailored research solutions cover market assessment, voice of the customer, branding, customer experience and pricing studies. Our offering serves a range of audiences, including:
Marketers and sales teams
We help you understand and get through to the influencers in the specification and purchase process. We help you understand their needs, behaviors and attitudes. We help you optimize marketing and sales efforts in:
Customer experience specialists and brand managers
Brands are important in the construction industry and the trade is loyal to their favored brands. However, a number of factors can easily break this loyalty, such as a change in specification, a change in pricing or distributors pushing alternative products. We can help you identify where improvements are required to your brand health. And we can map the whole customer journey so that you know which touchpoints are critical in shaping positive and negative experiences. As customer experience specialists we can provide:
Product, category and portfolio management
The construction industry is continually embracing new products. We can help ensure your new product pipeline is successful. We can help optimize your product portfolio and pricing strategy to ensure that these are aligned with market demand.
Market insight and research professionals
Some construction audiences are difficult to reach. We can reach every audience in the construction industry, in all countries.
Strategy groups and senior management
Our research in the construction industry directs and informs strategic initiatives such as market segmentation, entering new markets, launching new products, and acquiring brands. We have conducted hundreds of construction research studies over the years that have helped our clients develop strong go-to-market plans grounded in market intelligence.
Our Unrivaled Industry Experience
In addition to construction, we have deep experience across numerous other industries such as chemicals, manufacturing, transportation, automotive, and maintenance. This means we understand the full value chain relating to your business and we bring transferrable knowledge, best practice and benchmarks from other sectors.
Our In-House Expertise
All our research is carried out in-house with strict quality standards and systems. We have an international telephone fieldwork center, programmers, statisticians, data scientists, and consultants.
Everything we do is tailored to your specific business and research needs. This means our research deliverables are designed to give you the insights and intelligence to build your brand and gain a competitive advantage.
The key to research in the construction industry is reaching the right target audience i.e. the relevant decision-makers, influencers and users. Every day we interview by phone or online hundreds of managers and trades in: