Personas are descriptive summaries or characterizations of key customer groups. Developing personas can help to really bring your target audiences to life, and inform your strategies for meaningful, tailored propositions and engagement.
Bringing your buyers to life through the use of buyer personas can help your organization to:
- Make better choices about who to target or focus resources on
- Talk to prospective customer groups in ways that are relevant and impactful
- Guide on decisions on future propositions and marketing