Thought Leadership Research
With our thought leadership research, you are able to cut through the noise and generate content your customers really want. Using our exclusive research and insights with your B2B target audiences, we craft compelling and evidence-based content and thought leadership initiatives for demand generation and brand awareness purposes.
Our in-house creative team is also on hand to transform the insights gathered into engaging visual outputs and thought leadership material, ready for you to showcase and share with your target audience.
Effective thought leadership research in the B2B arena not only identifies emerging trends and innovative practices but also explores the evolving needs and challenges of target audiences, enabling companies to tailor their offerings more effectively.
This research plays a crucial role in guiding strategic decisions and thought leadership content creation, such as white papers, industry reports, and expert blogs, all aimed at reinforcing the brand's expertise and influence in the market.
Clients We've Worked With
Case Studies
Thought leadership research exploring regulatory complexities for Stripe
We were approached by Stripe, a technology company that builds economic infrastructure for the internet, to conduct thought leadership research exploring how regulatory complexities are impacting international business growth; what regulations should be harmonized across the EU; and how technology can play a vital role in reducing the complexities involved in abiding by and managing this.
Creating powerful insights-driven content for Haufe-Lexware
As a result, Haufe-Lexware decided to equip the industry with knowledge on how to attract a young, skilled workforce. They reached out to B2B International to conduct a research study to understand the attitudes and behaviors of potential future employees, particularly of Generation Zs with a focus on students, future high school graduates and young professionals.
