Thought Leadership Research
Cut through the noise and generate content your customers really want. Using our exclusive research and insights with your b2b target audiences, we craft compelling and evidence-based content and thought leadership initiatives for demand generation and brand awareness purposes.
Our in-house creative team is also on hand to transform the insights gathered into engaging visual outputs and thought leadership material, ready for you to showcase and share with your target audience.
Clients We've Worked With
Case Studies
Thought leadership research exploring regulatory complexities for Stripe
Despite the EU’s vision of a Digital Single Market, many regulations and taxes still vary by country, causing major hurdles for online businesses transacting across Europe.
We were approached by Stripe, a technology company that builds economic infrastructure for the internet, to conduct thought leadership research exploring how regulatory complexities are impacting international business growth; what regulations should be harmonized across the EU; and how technology can play a vital role in reducing the complexities involved in abiding by and managing this.
We were approached by Stripe, a technology company that builds economic infrastructure for the internet, to conduct thought leadership research exploring how regulatory complexities are impacting international business growth; what regulations should be harmonized across the EU; and how technology can play a vital role in reducing the complexities involved in abiding by and managing this.
Creating powerful insights-driven content for Haufe-Lexware
Our client, Haufe-Lexware, is a leading taxation solution provider within the tax consulting industry in Germany. Germany is currently facing a shortage of qualified workers and there is a new emerging threat that the tax consultancy industry will face problems in the future finding skilled employees.
As a result, Haufe-Lexware decided to equip the industry with knowledge on how to attract a young, skilled workforce. They reached out to B2B International to conduct a research study to understand the attitudes and behaviors of potential future employees, particularly of Generation Zs with a focus on students, future high school graduates and young professionals.
As a result, Haufe-Lexware decided to equip the industry with knowledge on how to attract a young, skilled workforce. They reached out to B2B International to conduct a research study to understand the attitudes and behaviors of potential future employees, particularly of Generation Zs with a focus on students, future high school graduates and young professionals.
