Thought Leadership Research

With our thought leadership research, you are able to cut through the noise and generate content your customers really want. Using our exclusive research and insights with your B2B target audiences, we craft compelling and evidence-based content and thought leadership initiatives for demand generation and brand awareness purposes.

Our in-house creative team is also on hand to transform the insights gathered into engaging visual outputs and thought leadership material, ready for you to showcase and share with your target audience.

Effective thought leadership research in the B2B arena not only identifies emerging trends and innovative practices but also explores the evolving needs and challenges of target audiences, enabling companies to tailor their offerings more effectively.

This research plays a crucial role in guiding strategic decisions and thought leadership content creation, such as white papers, industry reports, and expert blogs, all aimed at reinforcing the brand's expertise and influence in the market.

Uncover Underlying Needs
Uncover Underlying Needs
Understand Content Consumption Habits
Understand Content Consumption Habits
Identify Emerging Trends & Topics
Identify Emerging Trends & Topics
Provide Fresh Insights
Provide Fresh Insights
Align Content With Business Objectives
Align Content With Business Objectives

Clients We've Worked With

Case Studies

Thought leadership research exploring regulatory complexities for Stripe

Despite the EU’s vision of a Digital Single Market, many regulations and taxes still vary by country, causing major hurdles for online businesses transacting across Europe.

We were approached by Stripe, a technology company that builds economic infrastructure for the internet, to conduct thought leadership research exploring how regulatory complexities are impacting international business growth; what regulations should be harmonized across the EU; and how technology can play a vital role in reducing the complexities involved in abiding by and managing this.

Creating powerful insights-driven content for Haufe-Lexware

Our client, Haufe-Lexware, is a leading taxation solution provider within the tax consulting industry in Germany. Germany is currently facing a shortage of qualified workers and there is a new emerging threat that the tax consultancy industry will face problems in the future finding skilled employees.

As a result, Haufe-Lexware decided to equip the industry with knowledge on how to attract a young, skilled workforce. They reached out to B2B International to conduct a research study to understand the attitudes and behaviors of potential future employees, particularly of Generation Zs with a focus on students, future high school graduates and young professionals.

Example Client Outputs

Met Office: Impact of Weather Report

Marsh & Microsoft: Global Cyber Risk Perception Survey

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