Thought Leadership Research

Cut through the noise and generate content your customers really want. Using our exclusive research and insights with your b2b target audiences, we craft compelling and evidence-based content and thought leadership initiatives for demand generation and brand awareness purposes.

Our in-house creative team is also on hand to transform the insights gathered into engaging visual outputs and thought leadership material, ready for you to showcase and share with your target audience.

Uncover Underlying Needs
Uncover Underlying Needs
Understand Content Consumption Habits
Understand Content Consumption Habits
Identify Emerging Trends & Topics
Identify Emerging Trends & Topics
Provide Fresh Insights
Provide Fresh Insights
Align Content With Business Objectives
Align Content With Business Objectives

Clients We've Worked With

Case Studies

Thought leadership research exploring regulatory complexities for Stripe

Despite the EU’s vision of a Digital Single Market, many regulations and taxes still vary by country, causing major hurdles for online businesses transacting across Europe.

We were approached by Stripe, a technology company that builds economic infrastructure for the internet, to conduct thought leadership research exploring how regulatory complexities are impacting international business growth; what regulations should be harmonized across the EU; and how technology can play a vital role in reducing the complexities involved in abiding by and managing this.

Providing original insights to support a client’s content marketing and PR strategy

A global provider of enterprise information security services approached us to receive insights to support their content marketing and PR efforts. Global spending on information security among businesses had grown rapidly since the beginning of the decade and the complex nature of modern IT security threats meant that businesses were devoting more and more of their overall IT budgets to improving security.

In response to these trends and the opportunity presented, our client wanted to develop a growing range of information security services and to link these services with the security challenges that may arise for customers within the client’s core offerings.

Example Client Outputs

Met Office: Impact of Weather Report

Kaspersky: Global IT Security Risks Survey