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Semiotics is the study of signs, symbols and meanings and the cultural context they sit in. It looks at things like a sign’s colour, physical space, sound and behaviours… all the things that shape how we perceive an object; and all the things that connect with us intuitively, rather than logically. As an example, a […]
We’re delighted to announce that B2B International has been selected as a finalist at the MRS Awards 2019 in the ‘Breakthrough Business of the Year’ category. The MRS Awards have been created to recognise the effectiveness of research and insight and reward those agencies which are delivering business excellence. 2018 was certainly a breakthrough year […]
Series Introduction: ‘Your Guide to the Future’ Here at B2B International, we’re always thinking of the latest innovations and emerging ‘megatrends’ shaping our clients’ industries and markets. So, for every month in 2019 we decided to delve a little deeper into each of these trends and produce a mini-guide looking at what it is, how […]