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What is eye-tracking technology? Eye tracking quite simply involves the recording and analysis of any movement in our eyes, examining where we look and where we gaze our attention. In market research, we can use eye tracking to allow us to see how individuals react to different marketing messages. It enables us to understand […]
Out of touch, detached and lacking in any special emotional skills – The Drum’s recent story on the lack of empathy of those working in advertising and marketing doesn’t paint the most flattering portrait of the industry. The research mentioned in the story found that people working in advertising and marketing have no special aptitude […]
Series Introduction: ‘Your Guide to the Future’ Here at B2B International, we’re always thinking of the latest innovations and emerging ‘megatrends’ shaping our clients’ industries and markets. So, for every month in 2019 we decided to delve a little deeper into each of these trends and produce a mini-guide looking at what it is, how […]