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Market assessment and sizing projects are a cornerstone of what we offer at B2B International. Clients often approach us with a need to better understand a potential new market, and what opportunities may be available to them there. As researchers, we are tasked with developing a rich understanding of the new market and how our […]
Loyalty research is heavily reliant on NPS. It is used by many organisations as a stand-alone measure of performance and as a benchmark by which to compare with competitors. Further reading: What is the Net Promoter Score? It’s a relatively simple measure and starts by asking the question: How likely are you to recommend brand […]
Customer Experience research is one of the most common research requirements amongst b2b organisations according to our recent study of decision makers. However, research suggests that just 4% of companies have customer experience programmes embedded within their organisations. Many companies state tracking customer satisfaction or experience is important, some of these will go on and […]