B2B International has become part of gyro, the world’s first full-service global agency dedicated exclusively to B2B marketing creating the world’s largest specialist B2B agency network.
To learn more about the acquisition, click below to view the announcement.
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This year’s Research & Results, the leading international market research trade show, has come to an end. We’ve had a great time and would like to take this opportunity to say thank you to the numerous stand visitors for all the interesting conversations and the avid interest in our “Persona Guess Who” board game. Thank […]
Strategy has been defined in many different ways by many different people. For example, Michael Porter sees strategy as the way in which a company deliberately goes about differentiating itself from the competition. Meanwhile, Henry Mintzberg defined strategy as a pattern in a stream of decisions. A simple definition of strategy is how a business […]
We’re excited to announce that B2B International has been acquired by Dentsu Aegis Network and will become part of gyro, the world’s first full-service global agency dedicated exclusively to b2b marketing. gyro, headquartered in New York with a further 17 offices worldwide, was launched in 1981 and was acquired by Dentsu Aegis Network in 2016. […]