People Power: The Secret to Success
A marketing strategy must be built on firm foundations of knowledge. Here we present a checklist of questions that will help develop an effective marketing strategy.
Promotional Strategy: Sound Your Horn
B2B organisations are increasingly challenged with reaching a global and diverse target audience. So, it's important to be aware of the cultural biases that may exist.
Pricing Strategy: Name Your Price
Market research is all about storytelling. With this in mind, we believe that every great story - every great presentation - is built around 9 key ingredients.
Product Development: What You Want, Baby I Got It
Our real time customer alerts provide a platform for customer feedback to be sent directly and instantaneously to relevant parties. Learn how you can make your brand look more responsive than the competition.
Customer Loyalty: Love Is in the Air
From Aerospace to Xerography and everything in between. From the leaders of corporate companies through to hands on trades people. We almost certainly have been there already.
From qualitative to quantitative research. From advertising testing to segmentation. From branding to product development. We provide the most comprehensive range of B2B market research services of any company, anywhere.
A very good debrief. Met the objectives for the customer research very well - great analysis and recommendations.
The B2B team came up with a range of questionnaires tailored to each business partner which uncovered what really mattered to them in business partnerships. I would definitely recommend their services to anyone.