From the Americas to Asia-Pacific. As a leading international market research company, we have offices and business-to-business research experts in every major region of the world.
B2B International is delighted to have been announced as a finalist in the 2018 MRS Operations Awards. The Operations Awards, or ‘Oppies’ as they’re affectionately known, provide research firms the opportunity to showcase the incredible range of talent and skills employed within their operations department. Having successfully implemented a new retention strategy, B2B International has […]
Innovation has been called the “lifeblood of successful organisations”. On a strategic level, it is considered an important catalyst for business growth, because new products and services can lead to differentiation and a competitive advantage. On a more practical level however, developing or improving these can be challenging for many companies. A newly released product […]
A battlecard is a succinct guide or “cheat sheet” used by account management and sales teams for engaging with a customer or prospect. It plays a key role in ensuring communication of the customer value proposition is both compelling and aligned across an organization. A good battlecard informs customer-facing teams so that they are better […]