From the Americas to Asia-Pacific. As a leading international market research company, we have offices and business-to-business research experts in every major region of the world.
Series Introduction: ‘Your Guide to the Future’ Here at B2B International, we’re always thinking of the latest innovations and emerging ‘megatrends’ shaping our clients’ industries and markets. So, for every month in 2019 we decided to delve a little deeper into each of these trends and produce a mini-guide looking at what it is, how […]
We often – and quite rightly – talk about the very real distinctions between B2B and B2C markets, buyers and decisions. However, the traditional paradigm of ‘B2B as rational’ and ‘B2C as emotional’ is being challenged by an increasingly strong undercurrent of discussion about the thoughts, feelings and emotions of B2B buyers and decision makers […]
Conducting sales calls requires walking a thin tightrope between getting to know clients on a personal level, ingratiating them to yourself and your company, whilst also weaving in the core business offer that you’re trying to introduce. These two elements can feel like water and oil at times but an approach of one without the […]