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Creating effective b2b marketing personalisation strategies based on market needs and behaviours What is marketing personalisation? Simply, personalisation in marketing is using data collected about a target audience to tailor content, products and services specifically to them. The quantity and richness of data collected determines the extent of the personalisation. Personalisation in marketing has clear […]
There is no doubt that the Net Promoter Score (NPS) is a key performance indicator for most businesses these days and this trend is likely to continue. In the past 5 years there has been a growing number of corporates using this metric as part of business reporting to various stock markets. The score […]
While multiple sessions at this month’s Cannes Lions festival looked at harnessing data and artificial intelligence, at B2B International we’ve been conducting some pretty interesting research into the role of emotion in business decision-making. The surprising fact is that in the process of choosing a supplier, when it comes down to deciding between the […]