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While the major focus of Nassim Nicholas Taleb’s book, ‘Fooled By Randomness’ is on trading and stock markets, there are some important insights which businesses can draw from his arguments and apply more generally to business decisions and strategy. The following are a few choice observations that business decision makers should bear in mind: Humans […]
We are very pleased to announce B2B International has won Confirmit’s ACE Award in this year’s ‘b2b’ category. The award is for our new approach to win / loss research for b2b businesses, and recognises the impact it has delivered for clients over the past year. We developed our win / loss research approach to […]
The U.N. recently shared a sobering statistic: according to its recent study, more people on earth have access to mobile phones than toilets. Out of the world’s estimated population of 7 billion people, 6 billion have access to mobile phones. This is obviously good news for market researchers and for telephone interviewing. In fact, being […]