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Healthcare Market Research

Pharmaceuticals is a technologically advanced and enormously competitive industry with a requirement for research that helps deliver real competitive advantage. As such, medical and healthcare market research requires an agency that can deliver top class response rates with high level respondents and patients alike.

Medical & pharmaceutical market research experience

In this specialist industry, an understanding of often technologically complex issues is a frequent requirement. B2B International has conducted medical and pharmaceutical market research at production, distribution and retail level, and the healthcare fields we have studied are many and varied (see below for full details).

The medical professionals to whom we speak range from: GPs to practice nurses; specialist nurses to pharmacists; specialist physicians to industry experts. Crucially, we also have great experience in speaking to the patients themselves, something that requires the very highest levels of tact on the part of the interview team.

B2B Medical - our specialist medical division

Because of the nature of this industry, B2B International has developed a dedicated medical unit, which focuses exclusively on healthcare market research and pharmaceutical market research studies. Trained to an exceptional level and working exclusively in the healthcare industry on a day-to-day basis, our team is capable of carrying out all types of qualitative and quantitative research – from diary studies to face-to-face interviews through to depth telephone interviews – in the highly sensitive and complex medical arena.

What We Do

B2B Medical specialises in obtaining market information direct from the people who matter – industry experts, medical professionals, competitors, customers and patients – in order to answer the most difficult questions facing your business. Whether you wish to know the size and key segments of a target market, evaluate the competition, or understand how to tailor or better convey the advantages of your offering, we can help.

Our healthcare market research services include:

  • Quantitative & qualitative telephone interviewing (CATI/online self-completion/paper)
  • Depth telephone interviews
  • Telephone & online respondent recruitment
  • Face-to-face interviewing
  • Focus groups (online and face-to-face)
  • E-survey hosting (including real-time client updates)
  • Physician diary studies
  • Analysis and presentation of data
  • Access to an extensive panel of nurses, physicians and management personnel in both primary and secondary care.

Our Clients

We have carried out research for some of the largest names in the pharmaceutical, medical and healthcare markets worldwide. Our typical clients are pharmaceutical companies and CROs, for whom we provide the complete range of strategic marketing research services: from customer loyalty through to brand positioning and communications effectiveness.

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Our experience in the healthcare industry

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Clients we've worked for

  • Air Products
  • 3M Healthcare
  • AAH Pharmaceutical
  • Adelphi
  • Agfa
  • Akzo Nobel
  • Applied Biosystems
  • Astellas
  • AstraZeneca
  • BBI Solutions
  • Boehringer Ingelheim
  • Celesio
  • Creative Marketing & Research
  • DEB Group
  • DSM Dyneema
  • Elekta
  • GlaxoSmithKline
  • Icon Central Laboratories
  • IDIS
  • Janssen-Cilag
  • Johnson & Johnson
  • Lilly
  • medeConnect
  • NPS Supply Chain
  • Pfizer
  • Practice Plan
  • Quintiles
  • Sandoz
  • Sanofi Aventis
  • Serono
  • Tepnel Life Sciencies (now Gen-Probe)
  • Teva
  • UCB Pharma
  • Wolters Kluwer

Why Our Clients Use Our Services

Clients rely on us for a number of reasons:

  • We are a well-established company within the healthcare sector, with over 20 years of medical market research experience.
  • We work exclusively, day-in day-out, in this specialist area and have a deep understanding of the particular needs of the medical community.
  • We have a thorough understanding of the technologically complex subject matter.
  • We recognise the difficulties of establishing direct contact with the right respondent and have experienced interviewers capable of achieving this.
  • Our interviewing team has the skill and persistence needed to obtain the right answers to your important questions, from the right individuals.
  • We are a nimble and responsive organisation, able to offer quick turnaround of results.
  • We offer the full range of both qualitative and quantitative studies, and use the latest technology to ensure superior speed and accuracy.
  • All our medical interviewers have undergone comprehensive training and are continually assessed and monitored to ensure the quality of our research is never compromised.

Medical Market Research Services: Therapy Areas

We have carried out qualitative and quantitative interviews in many disease areas including:

  • Acne
  • ADHD
  • Allergic Rhinitis
  • Angina
  • Asthma
  • Bipolar Affective Disorder
  • Breast Cancer
  • Diabetes
  • DPNP
  • DVT
  • Eczema
  • Epilepsy
  • Erectile Dysfunction
  • HIV
    • Hypertension
    • Lung Cancer
    • Neuropathic Pain
    • Obesity
    • Osteoporosis
    • Parkinson's Disease
    • Prostate Cancer
    • Psoriasis
    • Respiratory
    • Restless Leg Syndrome
    • Rheumatoid Arthritis
    • Schizophrenia
    • Thromboprophylaxis
    • Urinary Incontinence

    Medical Market Research Services: Respondent Types

    We have extensive experience in interviewing the following respondent types:

  • Primary Care (e.g. GPs, Practice Nurses, Practice Managers, Retail Pharmacists, PBCG Leads)

  • Secondary Care (e.g. Consultants, Specialist Registrars, Associate Specialists, Staff Grades, Senior House Officers, Hospital Pharmacists, Hospital Management, Secondary Care Nurses)

    • NHS (UK only) and other industry professionals (e.g. Chief Executives, Prescribing/Pharmaceutical Advisers, Medicines Management, Healthcare Board Members, Public Health Specialists)

    • Patients (including but not limited to: Diabetes patients, Epilepsy patients, Osteoarthritis patients, Psychiatric patients, Parkinson’s patients, Cancer patients )

    Quality Assurance

    In addition to the market research industry accreditations we hold and guidelines we adhere to, we know that you may require additional reassurance that the healthcare research we conduct on your behalf is carried out to the highest standards. As such, B2B Medical is a member of the BHBIA (British Healthcare Business Intelligence Association). All our specialist medical market research interviewers have undergone comprehensive training programmes and are continually assessed and monitored against BHBIA standards. Furthermore, to ensure the quality of our research is never compromised, all of our employees have achieved certificates in ‘Adverse Event Reporting’ and ‘Legal and Ethical Guidelines’.

    Our industry expertise