In this specialist industry, an understanding of often technologically complex issues is a frequent requirement. B2B International has conducted medical and pharmaceutical market research at production, distribution and retail level, and the healthcare fields we have studied are many and varied (see below for full details).
The medical professionals to whom we speak range from: GPs to practice nurses; specialist nurses to pharmacists; specialist physicians to industry experts. Crucially, we also have great experience in speaking to the patients themselves, something that requires the very highest levels of tact on the part of the interview team.
Because of the nature of this industry, B2B International has developed a dedicated medical unit, which focuses exclusively on healthcare market research and pharmaceutical market research studies. Trained to an exceptional level and working exclusively in the healthcare industry on a day-to-day basis, our team is capable of carrying out all types of qualitative and quantitative research – from diary studies to face-to-face interviews through to depth telephone interviews – in the highly sensitive and complex medical arena.
B2B Medical specialises in obtaining market information direct from the people who matter – industry experts, medical professionals, competitors, customers and patients – in order to answer the most difficult questions facing your business. Whether you wish to know the size and key segments of a target market, evaluate the competition, or understand how to tailor or better convey the advantages of your offering, we can help.
Our healthcare market research services include:
We have carried out research for some of the largest names in the pharmaceutical, medical and healthcare markets worldwide. Our typical clients are pharmaceutical companies and CROs, for whom we provide the complete range of strategic marketing research services: from customer loyalty through to brand positioning and communications effectiveness.
Clients rely on us for a number of reasons:
We have carried out qualitative and quantitative interviews in many disease areas including:
We have extensive experience in interviewing the following respondent types:
Primary Care (e.g. GPs, Practice Nurses, Practice Managers, Retail Pharmacists, PBCG Leads)
Secondary Care (e.g. Consultants, Specialist Registrars, Associate Specialists, Staff Grades, Senior House Officers, Hospital Pharmacists, Hospital Management, Secondary Care Nurses)
NHS (UK only) and other industry professionals (e.g. Chief Executives, Prescribing/Pharmaceutical Advisers, Medicines Management, Healthcare Board Members, Public Health Specialists)
Patients (including but not limited to: Diabetes patients, Epilepsy patients, Osteoarthritis patients, Psychiatric patients, Parkinson’s patients, Cancer patients )
In addition to the market research industry accreditations we hold and guidelines we adhere to, we know that you may require additional reassurance that the healthcare research we conduct on your behalf is carried out to the highest standards. As such, B2B Medical is a member of the BHBIA (British Healthcare Business Intelligence Association). All our specialist medical market research interviewers have undergone comprehensive training programmes and are continually assessed and monitored against BHBIA standards. Furthermore, to ensure the quality of our research is never compromised, all of our employees have achieved certificates in ‘Adverse Event Reporting’ and ‘Legal and Ethical Guidelines’.