The term healthcare includes the services we receive from health professionals, the care of older people in nursing homes, and the drugs and allied services that are used to maintain and restore the health of our bodies and minds. We have a specialist market research team who delivers world-class studies on medics, patients, and healthcare administrators.
We have two decades of experience researching healthcare markets. We are able to access specialists, general practitioners, pharmacists, nurses, healthcare assistants and patients.
Every day we speak to healthcare professionals who run hospitals, medical centres, care homes, and dental surgeries and are responsible for making critical buying decisions on a regular basis. We speak to them in their language and we know how to interpret their answers.
See the therapy subjects we have covered on the infographic on this page.
We research products and services sold through pharmacies and over the counter.
We research all types of equipment such as oxygen, gloves, scanners.
The healthcare industry uses a wide range of services and we have researched many of them from insurance, publications, to drug testing.
The front of mind unprompted awareness of brands, the interest and consideration of different brands for the drugs and equipment.
Understanding what people look for and need from the products and services that they buy and specify.
The satisfaction of buyers and specifiers with the products and services that they use.
Generating ideas for new products and services and testing prototypes.
Based on behaviour, needs, psychographics and demographics.
Assessing market sizes, competitive environment and opportunities for medical products and services in new territories.
Effective communications and the best media for communications including the use of new media.
Effective distribution for prescription drugs, over the counter products and medical equipment.
We know the importance of interviewing the right person. As business to business market research specialists, getting access to the right person is our stock-in-trade.
We place the utmost importance on the quality of the data we collect – whether it’s online, by telephone or face-to-face. Below are just some of the audiences we can help you to access:
Including but not limited to:
