The healthcare sector covers an array of organizations providing goods and services to treat patients. B2B International has experience throughout the value chain from research and development to manufacturing and the supply chain, all the way through to the point at which the patient receives their care.
In addition to research focused on goods and services to treat patients, we have conducted market research from the healthcare professional perspective, covering products and services that support healthcare workers and administrators, as well as positioning research for hospitals and health systems, including research to inform:
Healthcare professional and administrator satisfaction with technology to support patient care in hospitals and health systems
Trends around retirement plan offerings in healthcare settings
Branding and messaging of healthcare organizations including message / customer value proposition testing
Below we outline additional examples of the types of research studies we have completed in pharma, biotech & labs, healthcare services, and medical equipment, devices & supplies.