B2B market research specialists
The term healthcare includes the services we receive from health professionals, the care of older people in nursing homes, and the drugs and allied services that are used to maintain and restore the health of our bodies and minds. We have a specialist market research team who delivers world-class studies on medics, patients, and healthcare administrators.
We have two decades of experience researching healthcare markets. We are able to access specialists, general practitioners, pharmacists, nurses, healthcare assistants and patients.
Every day we speak to healthcare professionals who run hospitals, medical centres, care homes, and dental surgeries and are responsible for making critical buying decisions on a regular basis. We speak to them in their language and we know how to interpret their answers.
Pharmaceuticals
See the therapy subjects we have covered on the infographic on this page.
Pharmacy and channel
We research products and services sold through pharmacies and over the counter.
Equipment and supplies
We research all types of equipment such as oxygen, gloves, scanners.
Services
The healthcare industry uses a wide range of services and we have researched many of them from insurance, publications, to drug testing.
Our market research services are used to assess all types of opportunities:
Branding
The front of mind unprompted awareness of brands, the interest and consideration of different brands for the drugs and equipment.
Customer value propositions
Understanding what people look for and need from the products and services that they buy and specify.
Customer satisfaction
The satisfaction of buyers and specifiers with the products and services that they use.
New product development
Generating ideas for new products and services and testing prototypes.
Segmentation
Based on behaviour, needs, psychographics and demographics.
Market assessment
Assessing market sizes, competitive environment and opportunities for medical products and services in new territories.
Communications
Effective communications and the best media for communications including the use of new media.
Channels
Effective distribution for prescription drugs, over the counter products and medical equipment.
We have the experience
For the last 20 years we have researched more than 30 different therapies, interviewed thousands of patients and many hundreds of medics. We know the difficulty of getting through to the right person and we have databases of the very best contacts.
We have the interviewers
Interviewing medics requires a special field force. It needs people who are experienced and can understand medical terminology. We have interviewers who are experienced in face-to-face interviews, telephone interviews, and skilled moderators who can handle focus groups and in-depth interviews.
We have the appropriate quality assurance
In addition to the market research industry accreditations, we are a member of the British Healthcare Business Intelligence Association. All our specialist medical market research interviewers undergo comprehensive training programs and are assessed and monitored against BHBIA standards.
We know the importance of interviewing the right person. As business to business market research specialists, getting access to the right person is our stock-in-trade.
We place the utmost importance on the quality of the data we collect – whether it’s online, by telephone or face-to-face. Below are just some of the audiences we can help you to access:
Including but not limited to:
