Healthcare Market Research

The term healthcare includes the services we receive from health professionals, the care of older people in nursing homes, and the drugs and allied services that are used to maintain and restore the health of our bodies and minds. We have a specialist healthcare market research team who delivers world-class studies on medics, patients, and healthcare administrators.


Wide Client & Category Experience

We have two decades of experience researching healthcare markets. We are able to access specialists, general practitioners, pharmacists, nurses, healthcare assistants and patients.

Every day our medical market research interviewers speak to healthcare professionals who run hospitals, medical centres, care homes, and dental surgeries and are responsible for making critical buying decisions on a regular basis. We speak to them in their language and we know how to interpret their answers.


See the therapy subjects we have covered on the infographic on this page.



Pharmacy and channel
Pharmacy and channel

We research products and services sold through pharmacies and over the counter.


Equipment and supplies
Equipment and supplies

We research all types of equipment such as oxygen, gloves, scanners.

ElektraNHS Supply ChainAir Products


The healthcare industry uses a wide range of services and we have researched many of them from insurance, publications, to drug testing.

PracticPlanWolters KluwerQuintiles


Opportunities We Research

Our healthcare market research services are used to assess all types of opportunities:

The front of mind unprompted awareness of brands, the interest and consideration of different brands for the drugs and equipment.

Customer value propositions
Customer value propositions

Understanding what people look for and need from the products and services that they buy and specify.

Customer satisfaction
Customer satisfaction

The satisfaction of buyers and specifiers with the products and services that they use.

New product development
New product development

Generating ideas for new products and services and testing prototypes.


Based on behavior, needs, psychographics and demographics.

Market assessment
Market assessment

Assessing market sizes, competitive environment and opportunities for medical products and services in new territories.


Effective communications and the best media for communications including the use of new media.


Effective distribution for prescription drugs, over the counter products and medical equipment.


3 Reasons To Consider B2B International

We have the experience
For the last 20 years we have researched more than 30 different therapies, interviewed thousands of patients and many hundreds of medics. We know the difficulty of getting through to the right person and we have databases of the very best contacts.
We have the interviewers
Interviewing medics requires a special field force. It needs people who are experienced and can understand medical terminology. We have medical market research interviewers who are experienced in face-to-face interviews, telephone interviews, and skilled moderators who can handle focus groups and in-depth interviews.
We have the appropriate quality assurance
In addition to the market research industry accreditations, we are a member of the British Healthcare Business Intelligence Association. All our specialist medical market research interviewers undergo comprehensive training programs and are assessed and monitored against BHBIA standards.

Healthcare Audiences We Research

We know the importance of interviewing the right person. As business to business market research specialists, getting access to the right person is our stock-in-trade.

We place the utmost importance on the quality of the data we collect – whether it’s online, by telephone or face-to-face. Below are just some of the audiences we can help you to access:

Primary care
  • General practitioners
  • Practice managers
  • Practice nurses
  • Retail pharmacists
Secondary care
  • Associate specialists
  • Consultants
  • Hospital management
  • Hospital pharmacists
  • Secondary care nurses
  • Senior house officers
  • Specialist registrars
  • Staff grades
Hospital administrators
  • Chief executives
  • Healthcare board members
  • Medicines management
  • Prescribing/pharmaceutical advisers
  • Public health specialists

Including but not limited to:

  • Cancer patients
  • Diabetes patients
  • Epilepsy patients
  • Osteoarthritis patients
  • Parkinson’s patients
  • Psychiatric patients

Our Experience in Healthcare

We’ve carried out studies spanning the entire healthcare spectrum, from ADHD to DVT and from Epilepsy to Parkinson’s disease. To see the full list of areas we’ve researched in the healthcare industry, click the link below to view the graphic.

Learn how our healthcare market research can help your business