Webinar On Demand: Creating the Ultimate B2B Experience


Webinar On Demand: Creating the Ultimate B2B Experience

Watch our latest webinar recording, where we sat down with other Merkle B2B experts to discuss how you and your business can create the ultimate B2B Experience through four key “superpowers”.

Our expert panel provides a synopsis of our brand new whitepaper on the ultimate B2B experience, discussing it’s key themes in detail, as well as a deep dive into the findings from our survey of over 3,000 B2B decision makers – which informed the basis of the whitepaper. You’ll have the opportunity to delve into the key ingredients that drive the ultimate B2B customer experience.

  • The story behind the research; why is now an important time to focus on B2B customer experience?

  • A deep dive into the research headlines

  • Learn the basic requirements that must be fulfilled for businesses to survive

  • Discover how satisfied B2B decision makers are with supplier experiences

  • Learn how well B2B brands deliver against customer needs

  • Differences across audiences and business sizes (I.E. millennials vs gen z vs baby boomers & SMEs vs Enterprise)

  • The solutions that create the ultimate B2B experience

Watch the recording

  • For more details on how we use this information, click here.



Register for the upcoming industry series

Throughout February our research experts will dig deeper into the expectations of B2B buyers across four key industries: Technology, Professional Services, Manufacturing, and Finance. Each webinar will look at the customer journey and uncover ways for marketers to add business and personal value to their customers’ experiences.

Technology: Tuesday, Feb 09 at 16:00 GMT / 11:00 EST
Professional Services: Wednesday, Feb 10 at 16:00 GMT / 11:00 EST
Manufacturing: Tuesday, Feb 16 at 16:00 GMT / 11:00 EST
Financial Services: Wednesday, Feb 17 at 16:00 GMT / 11:00 EST

Register Now >


Get Our Latest Report | B2B Brand “Superpowers”
Architecting the Ultimate B2B Customer Experience


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