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Article

From Good To Great – Best Practices In Benchmarking

Written by Julia Cupman & Adam Jones

If you can’t benchmark your brand, you can’t better it. With this in mind, we have identified 8 tips and insights on how to better your brand through benchmarking, drawing on our best practices and insights from our global databank of several hundred b2b brands.

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Differentiating An Undifferentiated Product – A Conversation With Dale Grinstead

Sealed Air is a leading global provider of innovative packaging and hygiene solutions. B2B International’s Cristin Diaz recently interviewed Sealed Air’s Dale Grinstead to discuss the company’s success in hygiene solutions.

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Go Beyond In Customer Experience – A Conversation With Chris Daffy

Written by Nick Hague

Nick Hague, Chairman of B2B International, in conversation with Chris Daffy, customer experience guru. Nick and Chris discuss how to embed the very best customer experience in organisations.

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How to Communicate With Millennials in a B2B Environment – a Conversation With Liz Keene

Written by Nick Hague

One in five b2b decision makers is a Millennial. This will no doubt increase in the coming years. So, it is now more crucial than ever before to learn how to communicate and engage with Millennials. Director Nick Hague recently sat down with Millennials expert Liz Keene to talk all things Millennials with a particular focus on b2b.

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Five Golden Rules for Keeping Employees Happy

Written by Paul Hague

Here are five golden rules for keeping staff happy that we have learned from the dozens of employee surveys we have carried out over the past 18 years.

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The Key Ingredients of World-Class Market Research Presentations: It’s All About Storytelling

Written by Matthew Harrison

Storytelling is a crucial element of the senior market researcher’s toolkit. Master storytelling, and you truly are on the way to seeing your value as a researcher, not to mention your job satisfaction, soar.

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Growth Strategy: Up, Up and Away

There are so many different ways in which to deliver growth, and all should be considered for viability. This article, part of our series on developing a marketing strategy, aims to explore how you can find new opportunities for growth and adapt your strategy accordingly.

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Product Strategy: Act Your Age

At which stage of their life cycle are your products? This article, part of our series on developing a marketing strategy, aims to explore how you can develop a new product strategy.

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Channels to Market: Know Your Place

Are your channels to market set in stone? This article, part of our series on developing a marketing strategy, aims to explore how you can develop a strong route to market and get the most out of your distributors.

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Branding: Signed, Sealed and Delivered

Your brand is central to everything your company does, so perfecting your branding strategy should be one of the most important areas of focus for a marketer. This article, part of our series on developing a marketing strategy, aims to explore how you can build an effective brand strategy.

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