As market researchers, the main aim of our game is to capture the attention of our audience and drive action. Without the buy-in of stakeholders, research is unlikely to gather any traction in the business, limiting its ability to drive action. There ...
The world of work is rapidly changing as technology continues to accelerate and industry embraces further degrees of automation. At the same time, AI is beginning to take machine capabilities towards greater-than-human levels of critical decision-mak ...
Since the 1980s, over 40,000 international companies, ranging from MNCs to SMEs, have been trying to enter the Chinese market, hoping to share a piece of that moreish and tempting China pie! However, many have either failed in their aim of market ent ...
There is a commonly held view that market research and strategy consulting are highly distinct industries. Traditional market research is understood as the act of gathering information about customers’ needs and preferences. Market research provide ...
Find more examples, case studies and stories in our latest book Having conducted hundreds of customer satisfaction and loyalty surveys over the last 20 years, we know first-hand what it takes to deliver CX excellence in b2b markets. Unfortunately, ex ...
A focus on relationship-building is vital in order to increase satisfaction and engender loyalty. This article, part of our series on developing a marketing strategy, aims to explore why building solid customer relationships is so important. ...
Find more examples, case studies and stories in our latest book Having conducted hundreds of customer satisfaction and loyalty surveys over the last 20 years, we know first-hand what it takes to deliver CX excellence in b2b markets. Unfortunately, ex ...
Find more examples, case studies and stories in our latest book Having conducted hundreds of customer satisfaction and loyalty surveys over the last 20 years, we know first-hand what it takes to deliver CX excellence in b2b markets. Unfortunately, ex ...
Find more examples, case studies and stories in our latest book Having conducted hundreds of customer satisfaction and loyalty surveys over the last 20 years, we know first-hand what it takes to deliver CX excellence in b2b markets. Unfortunately, ex ...
When creating reports and presenting information, we often get caught up in creating beautiful masterpieces, yet overlook how easy they might be for our clients to understand and remember. Memory is a complicated concept which many scientists have at ...
