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Do Emotions Play a Part in Business-to-Business Decision Making?

Written by Paul Hague

The workplace is full of decisions and many of them are costly. The cost can run to many thousands if not millions of dollars. With such large sums at stake, we would expect decision-making to be far more rational than our choice of toothpaste in the supermarket. But is it and what role do emotions play?

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The Growing Business Handbook (16th Edition)

Written by Various

The Growing Business Handbook (16th edition) is a superb reference tool for all businesses with growth potential, filled with invaluable insights and guidance from middle-market and SME specialists in finance, HR, marketing, innovation, people and IT.

Article

Growth Strategy: Up, Up and Away


There are so many different ways in which to deliver growth, and all should be considered for viability. This article, part of our series on developing a marketing strategy, aims to explore how you can find new opportunities for growth and adapt your strategy accordingly.

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Product Strategy: Act Your Age


At which stage of their life cycle are your products? This article, part of our series on developing a marketing strategy, aims to explore how you can develop a new product strategy.

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Branding: Signed, Sealed and Delivered


Your brand is central to everything your company does, so perfecting your branding strategy should be one of the most important areas of focus for a marketer. This article, part of our series on developing a marketing strategy, aims to explore how you can build an effective brand strategy.

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Promotional Strategy: Sound Your Horn


Promotion forms an important part of any marketer’s remit, but are you embracing new promotional opportunities and finding the optimum promotional mix?. This article, part of our series on developing a marketing strategy, aims to explore how you can develop a promotional strategy.

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Pricing Strategy: Name Your Price


A well thought-out pricing strategy is crucial to optimizing both sales volume and profit. This article, part of our series on developing a marketing strategy, aims to explore how you can develop an effective pricing strategy that optimizes both sales volume and profit.

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Product Development: What You Want, Baby I Got It


You are not selling a single, tangible product in isolation. This article, part of our series on developing a marketing strategy, aims to explore the importance of developing an augmented product or service and why it’s crucial to increasing revenue.

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Customer Loyalty: Love Is in the Air


A focus on relationship-building is vital in order to increase satisfaction and engender loyalty. This article, part of our series on developing a marketing strategy, aims to explore why building solid customer relationships is so important.

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Segmentation: Are You My Type?


No company has the resources to successfully satisfy every potential target market. This article, part of our series on developing a marketing strategy, aims to explore how you can build an effective customer segmentation.

Everyone here has been impressed by the detail and quality of the report and the level of knowledge, insight and understanding of our sector displayed by the team.

RM Education

From implementation and analysis through to usefulness of the information provided, it was a very positive experience.

BRUSH