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Theme: Marketing Strategy


Focus On: B2B Marketing Challenges 2017

Our latest survey of b2b marketing and research professionals across North America and Europe reveals the key focal points for business during 2017.


How to Communicate With Millennials in a B2B Environment – a Conversation With Liz Keene

Written by Nick Hague

One in five b2b decision makers is a Millennial. This will no doubt increase in the coming years. So, it is now more crucial than ever before to learn how to communicate and engage with Millennials. Director Nick Hague recently sat down with Millennials expert Liz Keene to talk all things Millennials with a particular focus on b2b.

White Paper

Millennials In Mind

Written by Thomas Grubert

Generational differences between Baby Boomers, Generation X and Millennials is a hot topic. What does it all mean for B2B marketing and business strategy?


Current Trends in the World of B2B Marketing

What’s keeping b2b marketers awake at night? Which marketing strategies are businesses using to drive growth right now? How customer-centric are b2b companies? We’ve put the answers to these questions, plus many more findings from our latest B2B marketing survey, into a handy infographic for you to view and download.

White Paper

How to Compete in a Commoditized Market

Written by Claudia Knod

In order to counteract buyers who seek to commoditize their suppliers, a b2b company has to find ways other than lowering its prices to differentiate its offering. This white paper outlines how exactly a company can do this.

White Paper

Do Emotions Play a Part in Business-to-Business Decision Making?

Written by Paul Hague

The workplace is full of decisions and many of them are costly. The cost can run to many thousands if not millions of dollars. With such large sums at stake, we would expect decision-making to be far more rational than our choice of toothpaste in the supermarket. But is it and what role do emotions play?


The Growing Business Handbook (16th Edition)

Written by Various

The Growing Business Handbook (16th edition) is a superb reference tool for all businesses with growth potential, filled with invaluable insights and guidance from middle-market and SME specialists in finance, HR, marketing, innovation, people and IT.


Growth Strategy: Up, Up and Away

There are so many different ways in which to deliver growth, and all should be considered for viability. This article, part of our series on developing a marketing strategy, aims to explore how you can find new opportunities for growth and adapt your strategy accordingly.


Product Strategy: Act Your Age

At which stage of their life cycle are your products? This article, part of our series on developing a marketing strategy, aims to explore how you can develop a new product strategy.


Branding: Signed, Sealed and Delivered

Your brand is central to everything your company does, so perfecting your branding strategy should be one of the most important areas of focus for a marketer. This article, part of our series on developing a marketing strategy, aims to explore how you can build an effective brand strategy.

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