As business-to-business market research specialists, it goes without saying that we have a rich seam of experience in terms of different industry sectors, clients, types of research and techniques. All of these are elements you would expect from a trusted market research partner.

However, we believe that one of our biggest strengths comes from our thought leadership capabilities. We think the best findings are those that successfully marry existing analytical approaches with genuinely fresh perspectives. This comprehensive collection of our thinking on business-to-business research is testament to this rigorous, ideas-driven approach. In short, we go beyond knowledge.

Customer Experience

How to Build Customer Lifetime Value Using Research

A focus on relationship-building is vital in order to increase satisfaction and engender loyalty. This article, part of our series on developing a marketing strategy, aims to explore why building solid customer relationships is so important. ...

Marketing Strategy

6 Key Growth Trends for 2018

Our recent survey shows that growth is high on the agenda of marketing and insight departments right now. Through the survey findings, we’ve identified the 6 key areas of focus for 2018, including the top marketing strategies and the biggest challe ...

Marketing Strategy

Focus On: B2B Marketing Challenges 2017

Our latest survey of b2b marketing and research professionals across North America and Europe reveals the key focal points for business during 2017. ...

Marketing Strategy

Millennials In Mind

Generational differences between Baby Boomers, Generation X and Millennials is a hot topic. What does it all mean for B2B marketing and business strategy? ...

Written by Thomas Grubert
Marketing Strategy

Current Trends in the World of B2B Marketing

What’s keeping b2b marketers awake at night? Which marketing strategies are businesses using to drive growth right now? How customer-centric are b2b companies? We’ve put the answers to these questions, plus many more findings from our latest B2B ...

Marketing Strategy

How to Compete in a Commoditized Market

In order to counteract buyers who seek to commoditize their suppliers, a b2b company has to find ways other than lowering its prices to differentiate its offering. This white paper outlines how exactly a company can do this. ...

Written by Claudia Knod
Marketing Strategy

Do Emotions Play a Part in Business-to-Business Decision Making?

The workplace is full of decisions and many of them are costly. The cost can run to many thousands if not millions of dollars. With such large sums at stake, we would expect decision-making to be far more rational than our choice of toothpaste in the ...

Written by Paul Hague
Marketing Strategy

The Growing Business Handbook (16th Edition)

The Growing Business Handbook (16th edition) is a superb reference tool for all businesses with growth potential, filled with invaluable insights and guidance from middle-market and SME specialists in finance, HR, marketing, innovation, people and IT ...

Written by Various
Marketing Strategy

Growth Strategy: Up, Up and Away

There are so many different ways in which to deliver growth, and all should be considered for viability. This article, part of our series on developing a marketing strategy, aims to explore how you can find new opportunities for growth and adapt your ...