Upcoming Webinar: The Generational Factors that Impact Decision Making in B2B
Recent research shows that the influence of Millennial decision makers on the B2B landscape will fundamentally change the way brands engage.
In this upcoming live webinar, experts from B2B International, gyro and the B2B Institute will share their findings on how emotions impact the customer experience and the steps brands must take to evolve and deliver against the expectations of Millennial decision makers.
When: Wednesday, January 20 at 16:00 GMT / 11:00 EST
Duration: 1 hour
Upcoming Webinar: Creating the Ultimate Customer Experience: The Industry Series
In this new webinar series, our research experts will conduct deep dives into the expectations of B2B buyers across four key industries: Technology, Professional Services, Manufacturing, and Finance. Each webinar will look at the customer journey and uncover ways for marketers to add business and personal value to their customers’ experiences.
Technology: Tuesday, Feb 09 at 16:00 GMT / 11:00 ESTProfessional Services: Wednesday, Feb 10 at 16:00 GMT / 11:00 ESTManufacturing: Tuesday, Feb 16 at 16:00 GMT / 11:00 ESTFinancial Services: Wednesday, Feb 17 at 16:00 GMT / 11:00 EST
On-Demand Webinar: Creating the Ultimate B2B Experience
Join Merkle B2B, featuring B2B International and gyro, to learn how to create the ultimate B2B Experience through four key “superpowers”.
Our expert panel will provide a preview of our brand new whitepaper on the ultimate B2B experience as well as deep dive into the findings from B2B International’s survey of over 3,000 B2B decision makers – which informed the basis of the whitepaper. You’ll have the opportunity to delve into the key ingredients that drive the ultimate B2B customer experience.
Duration: 1 hour
On-Demand Webinar: The Future Is Now – The Importance of Digital Transformation for the B2B World
Join experts from B2B International and Isobar as we explore how B2B organizations can create market-leading customer experience strategies in the digital age.
The challenges and opportunities for B2B companies when designing digital experiences customers will love
How to successfully balance human experiences with digital experiences
The true impact of investing in digital experiences and why you need to start right away
On-Demand Webinar: Tea Break Talks – The New Point of View
What challenges are facing businesses as they start to emerge from the COVID crisis?
Hear from B2B International’s Matthew Powell and Conor Wilcock, together with Laura Pierce (Head of EMEA Performance Media, DWA) and Tusar Barik (Marketing Lead, Agency & Channel Partnership, LinkedIn) as they explore the impact of COVID, what the new normal looks like and how you can adjust your marketing efforts to suit this new normal and stay agile around this ever changing economic and personal environment.
On-Demand Webinar: Understanding Market Shifts During the Pandemic and the Implications for Your Business
Join our Head of Research & Analytics, Oliver Truman, as he dives deep into the findings from our global COVID-19 pandemic tracker study.
The economic and personal impacts of COVID-19
The practical challenges organizations have faced to date
Which industries and regions are likely to recover the fastest
What will change on the business and marketing agenda post-pandemic