The Go Beyond Webinar Series

GO BEYOND WITH YOUR CX STRATEGY: Building A Market Leading B2B Customer Experience Programme

About the webinar: 10 steps on how to develop, implement and drive forward your customer experience programme –– as well as getting buy-in across your business. Key topics covered include customer journey mapping, using multi-methods to collect data and building customer centricity within your organisation.

When: October 7th – 5PM (GMT) / 12PM (EDT)

Duration: 20 minutes

About the speaker: Nick Hague is a CX specialist and is the Co-founder and Chairman of B2B International. Over the last 20 years Nick has managed and implemented hundreds of customer research programmes across the world. He is widely published having written two books and numerous white papers and articles on the subject of customer satisfaction and customer loyalty. He has been instrumental in the development and implementation of successful customer experience programmes for many b2b brands and looks forward to sharing his knowledge with you in this not to be missed webinar.

Watch the recording of the webinar below

GO BEYOND WITH YOUR CX STRATEGY: Pitfalls To Avoid When Conducting Customer Experience Research

About the webinar: 10 pitfalls to be aware of and how to avoid them, in order to ensure that your customer experience programme runs smoothly and is actionable. Key topics covered include closing the loop on customer feedback, accounting for respondent bias, and achieving buy-in so that the research findings are implemented throughout the organisation.

When: October 14th – 5PM (GMT) / 12PM (EDT)

Duration: 20 minutes

About the speaker: Conor Wilcock is a Research Director at B2B International’s North American headquarters in New York. He is a specialist in global CX research and has managed projects spanning over 80 countries for some of the world’s largest b2b companies. Since he joined B2B International in 2007, he has helped many clients understand their customers across borders by designing and building cross-cultural customer experience programmes. He is an author of white papers about customer experience research and methods, and has been a speaker at events on marketing and market research, for the likes of Quirks and ESOMAR.

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GO BEYOND WITH YOUR BRAND: How To Become The Leading Brand In Your Market

About the webinar: 10 tips on how to drive your brand to the number 1 position––and how to stay there. Key topics covered include the brand funnel, differentiation, customer centricity, and brand performance.

Duration: 20 minutes

About the speaker: Paul Hague is a world authority on b2b branding and is the Founder and Global Director of B2B International. He has managed 2000+ b2b research studies and is widely published having written 13 books, 20 white papers and hundreds of articles. He is a strategy consultant to a number of the Fortune 1000 companies and has worked with many of the global b2b power brands including ExxonMobil, Dow Chemical, Pfizer, International Paper and Honeywell.

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GO BEYOND INNOVATION: How To Develop Successful New Products

About the webinar: 10 tips on how to identify new product opportunities––from breakthroughs to product enhancements and additions. Key topics covered include techniques to uncover revolutionary ideas, and establishing success criteria for making go/no go decisions.

Duration: 20 minutes

About the speaker: Julia Cupman is Global Director of B2B International and VP of the Company’s North American business. She has led hundreds of research studies for over 70 large companies and has spoken as a guest speaker for the Canadian Marketing Research & Intelligence Association. Julia is widely published including white papers and articles on product development. She has been featured in Marketing News, Research World Connect, Customer Experience Report and MarketingProfs, among others.

Watch the recording of the webinar below

GO BEYOND WITH VALUE MARKETING: How To Segment Markets More Effectively

About the webinar: 10 tips on how to segment b2b customers or markets to drive more value and gain a sustainable competitive advantage. Learn how to go beyond segmenting on firmographics with a more sophisticated approach to segmentation.

Duration: 20 minutes

About the speaker: Carol-Ann Morgan is Global Director of B2B International and Head of the London business. With over 30 years’ experience she has advised many of the world’s largest companies on a range of business and marketing strategies including segmentation. Carol-Ann is widely published and is co-author of an authoritative text on b2b market research, The Industrial Market Research Handbook, in addition to a number of white papers and articles.

Meet the speakers

If you have any questions regarding our webinars, please e-mail webinars@b2binternational.com