Customer Research & Segmentation

Our specialist b2b approach combines active listening at every touchpoint with sophisticated analytical and segmentation techniques to bring the voice of the customer into the heart of your business. We help clients to deliver a superior customer experience and drive greater profitability and long-term loyalty.

Understand Purchase Drivers
Understand Purchase Drivers
Improve the sales funnel by more deeply understanding the practical, technical and emotional drivers of decisions across the b2b purchase journey.
Acquiring New Customers
Acquiring New Customers
Acquire more customers and capture more value from each opportunity through regular and systematic measurement of your sales performance.
Track Customer Loyalty & Satisfaction
Track Customer Loyalty & Satisfaction
Track customer satisfaction and loyalty, set clear priorities for customer experience improvement, and stay continuously engaged with customers and prospects at individual touchpoints or across entire client relationships.
Increase Customer Lifetime Value
Increase Customer Lifetime Value
Increase customer lifetime value by better understanding unmet needs. Use segmentation to adopt a structured approach to customer value management.
Improve the sales funnel by more deeply understanding the practical, technical and emotional drivers of decisions across the b2b purchase journey.
Acquire more customers and capture more value from each opportunity through regular and systematic measurement of your sales performance.
Track customer satisfaction and loyalty, set clear priorities for customer experience improvement, and stay continuously engaged with customers and prospects at individual touchpoints or across entire client relationships.
Increase customer lifetime value by better understanding unmet needs. Use segmentation to adopt a structured approach to customer value management.

Clients We've Worked With

Case Studies

Finding the pain points of energy and commodities analytics buyers

Our client, a provider of energy and commodities information, had been running a global CX program for several years and wanted to refresh the existing program / questionnaire and capture greater insights through enhanced analytics by working with B2B International.

The ultimate end goal was to use the research to identify what “best in class” looked like and to help the client understand where it should focus its attention and resources to get there (setting realistic benchmarks).

Understanding the buyer journey and building personas and value propositions for Sodexo

Sodexo, a world-leader in food service and facilities management, places insight at the core of their marketing strategy. Sodexo partnered with B2B International to help them understand typical buyer journeys and personas across four different business units.

Find out how the insights were used to inform top of the funnel marketing strategies and sales engagement strategies during the purchase process.
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