B2B Research Case Studies

See how leading B2B brands partner with B2B International to make better commercial decisions.
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Our Experience

Trusted By Leading B2B Brands Worldwide

Choosing the right research partner is an important decision. Whether you're looking to improve customer experience, strengthen your brand, identify growth opportunities, or better understand your market, you need confidence that your agency has solved similar challenges before.

For more than 25 years, B2B International has helped leading organizations around the world make more informed strategic decisions through insight-led research. From global technology and healthcare brands to industrial and professional services organizations, we partner with clients to uncover opportunities, reduce uncertainty, and drive business growth.

While client confidentiality means we cannot always share every project in full, the case studies below provide a snapshot of the challenges we've helped clients solve and the impact our research has delivered.

Vodafone logo
Our Impact

Brand & Communications Research Case Studies

GEALAN

Brand Positioning | Manufacturing

Helping GEALAN better understand the status of its brand among key target groups and find ways to further strengthen its brand position.

Hyland

Brand Equity Tracking | Software

Helping Hyland to unlock brand potential and identify the top diagnostics to drive brand growth through brand equity tracking.

EcoVadis

Brand Health Tracking | Professional Services

A global brand health tracking study to inform EcoVadis' brand building and marketing communications.

Our Impact

Customer Research & Segmentation Case Studies

Sodexo

Buyer Journey & Persona Research | Food Services & Facilities Management

Building buyer journeys, personas, and value propositions for several business units in several countries around the world for Sodexo.

Brenntag

Customer Experience Research | Chemicals

Gathering customer feedback along the customer journey and developing an insight program which put the customer at the heart of everything Brenntag do.

Arqiva

Customer Experience Research | Telecoms

Supporting Arqiva in achieving customer experience excellence through actionable, account-level insights and recommendations.

Visa

Buyer Journey & Persona Research | Financial Services

Providing deep insights into commercial bank decision makers to inform Visa’s go-to-market strategy and communication of new solutions.

Ligentia

Customer Needs Research | Supply Chain Solutions

How we used technology-adoption profiling and customer needs research to support Ligentia’s development of their global strategy.

Fellowes

Customer Needs Research | Manufacturing

How we supported Fellowes to better understand the needs and challenges of users of paper shredders in a post-pandemic landscape.

Agrifutures Australia

Persona Research | Research & Development

How we supported AgriFutures Australia to better understand and build personas of the stakeholders they serve in the Australian rural industries.

MEGIN

Customer Experience Research | Healthcare

How we optimized MEGIN’s customer experience by measuring satisfaction across the entire buyer journey and identifying actions to futureproof this experience.

Republic Services (RSI)

CX Transformation Research | Business Services

CX transformation research to help Republic Services (RSI) provide a seamless, delightful, and differentiated digital experience.

dentsu

Consumer Segmentation Research | Advertising & Media

Helping dentsu to understand consumer sentiment in the UK through consumer segmentation research.

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Our Impact

Markets & Opportunities Research Case Studies

National Safety Council (NSC)

Usage & Attitudes Research | Nonprofit Public Services

Usage and attitudes research to understand employer and employee perceptions of naloxone to combat opioid overdoses in the workplace.

Our Impact

Product, Proposition & Pricing Research Case Studies

Envirotainer

Product & Proposition Research | Transport & Logistics

Gathering insights through customer and prospect feedback to enable Envirotainer to optimize their product set and inform future marketing strategies.

Our Impact

Thought Leadership Research Case Studies

Stripe

Thought Leadership Research | Financial Services

Creating valuable insights-driven content, including a 10-page report, to support upcoming campaigns and positioning Stripe as an industry thought leader.

Haufe-Lexware

Thought Leadership Research | Professional Services

Creating powerful content for Haufe-Lexware to help position them as thought leaders in the tax consultation industry in Germany.

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Ready To Solve Your Next Business Challenge?

Whether you're planning a new research program, reviewing existing suppliers, or exploring how research can support your business objectives, we'd welcome the opportunity to discuss your goals.

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+1 872 204 4533