Corporations operating in the IT sector can be both the disruptors and the disrupted: The pace of change in technology markets means that there are frequently as many opportunities as there are threats to your business. Accordingly, you need an agile insight partner that can help you stay ahead of your competition – wherever this might come from.
B2B International operates a specialist technology insights team, dedicated to helping the world’s leading IT brands solve their biggest strategic and marketing challenges.
In almost two decades of researching B2B technology markets we’ve acquired lots of practical, category-specific experience along the way.
We appreciate that every client and study is unique, but it helps to know that we’re familiar with your markets. Unlike some agencies, that means we can “hit the ground running” with potential solutions right away, without having to be briefed on the basics of your industry.
Infrastructure & Operations
Server hardware, virtualization, networking, workstation hardware, datacenters, storage, backup & DR
Security, Identity & Risk Management
Endpoint security software, security services, identity & access management.
Smartphones, tablets, MDM / EMM, mobile connectivity, telematics, M2M, unified communications.
Print & Document Management
Printing, scanning, copying, managed print services, document management & collaboration.
Business Applications & Cloud Services
CRM, ERP, platform-as-a-service, web conferencing & tele-working, office productivity, digital marketing.
Payments & Point-of-sale
Card merchant services, online payments, anti-fraud systems, POS & ATM hardware.
IT Consulting, Distribution & Outsourcing
Business processes, digitalization, managed services, SME technology purchasing.
We deliver IT market intelligence studies that are uniquely designed for you and your stakeholders’ needs. Whatever the challenges and information requirements of your role, we can design research solutions to suit:
Technology marketers and sales teams
Enterprise technology decisions are often complex, long-term purchase processes with many people influencing and shaping them. We can help you to better understand the purchasing unit, the decision-makers and influencers to optimize your sales and marketing efforts.
Product and category management
Tech brands need to maximise returns from existing offerings and find incremental sources of income from new, innovative propositions. Whatever the maturity of your market, we can help you to assess market reactions from initial ideas, through to go-to-market planning.
Market insight and research professionals
For B2B tech research professionals, it can either be feast or famine. Sometimes you’re overwhelmed with data and need help organising your knowledge assets. On other occasions, you need targeted research that’s addressed at your market niche. In both cases, we have the resources and experience to assist.
Strategy groups and senior management
Investing in new opportunities and assessing the potential left in existing markets requires solid evidence. Our practical experience in accurately sizing and forecasting tech markets can help in planning your organization’s next strategic move.
Integrators and channel partners
We can help you understand your position within the full value chain – from OEMs through to end users: Which vendors are in demand? What are the needs of B2B technology buyers? What are the drivers and barriers to sales?
We Only Do
We don’t do off-the-shelf reports or “me too” insights that your competitors can also use: We build all our research programs from the ground up, just for your brand.
We’ll approach the brief objectively and give you an honest appraisal of the commercial opportunities and your position in the market.
We Design Research With Practical Change In Mind
Our B2B Advisory services mean we can help you to go further than many technology insight partners in implementing the tactics and strategy arising from research.
All good research starts with speaking to the right people. As B2B market research specialists, getting access to the relevant tech sector target audiences is our stock-in-trade.
We place the utmost importance on the quality of the data we collect – whether it’s online, by telephone or face-to-face. Below are just some of the audiences we can help you to access: