IT Market Research

Corporations operating in the IT sector can be both the disruptors and the disrupted: The pace of change in technology markets means that there are frequently as many opportunities as there are threats to your business. Accordingly, you need an agile insight partner that can help you stay ahead of your competition – wherever this might come from.

B2B International has a specialist technology insights team: They help the world’s leading IT and technology brands solve their biggest strategic and marketing challenges.

Wide Client & Category Experience

In almost two decades of doing technology market research we’ve acquired lots of practical, category-specific experience along the way.

We appreciate that every client and study is unique, but it helps to know that we’re familiar with your markets. Unlike some agencies, that means we can “hit the ground running” with potential solutions right away, without having to be briefed on the basics of your industry.


Infrastructure & Operations

Server hardware, virtualization, networking, workstation hardware, datacenters, storage, backup & DR

vmware equinix


Security, Identity & Risk Management

Endpoint security software, security services, identity & access management.

kaspersky GBG


Enterprise Mobility

Smartphones, tablets, MDM / EMM, mobile connectivity, telematics, M2M, unified communications.

samsung vodafone


Print & Document Management

Printing, scanning, copying, managed print services, document management & collaboration.

Brother fujikyocera-160px


Business Applications & Cloud Services

CRM, ERP, platform-as-a-service, web conferencing & tele-working, office productivity, digital marketing.

Microsoft sage


Payments & Point-of-sale

Card merchant services, online payments, anti-fraud systems, POS & ATM hardware.

worldpay NCR


IT Consulting, Distribution & Outsourcing

Business processes, digitalization consulting, managed services, SME technology purchasing.

genpact pc world

Custom Tech Market Insight That Sets You Up For Success

We deliver IT market intelligence studies that are uniquely designed for you and your stakeholders’ needs. Whatever the challenges and information requirements of your role, we can design research solutions to suit:


Technology marketers and sales teams

Enterprise technology decisions are often complex, long-term purchase processes with many stakeholders influencing and shaping them. We can help you to better understand the purchasing unit, the decision-makers and influencers to optimize your sales and marketing efforts.

  • Communications channels & strategy
  • Creative testing
  • Win-loss studies
  • Technology buyer personas & segmentation
  • Purchase journeys
  • Website testing
  • Thought leadership and content generation

Product and category management

Tech brands need to maximise returns from existing offerings and find incremental sources of income from new, innovative propositions. Whatever the maturity of your market, we can help you to assess market reactions from initial ideas, through to go-to-market planning.

  • Proposition development
  • Concept development
  • Product / service bundling and pricing

Market insight and research professionals

For B2B tech research professionals, it can either be feast or famine. Sometimes you’re overwhelmed with data and need help organising your knowledge assets. On other occasions, you need targeted research that’s addressed at your market niche. In both cases, we have the resources and experience to assist.

  • Brand and customer experience tracking
  • Customer advisory boards
  • Insight management platforms
  • Future-gazing and emerging trends research

Strategy groups and senior management

Investing in new opportunities and assessing the potential left in existing markets requires solid evidence. Our practical experience in accurately sizing and forecasting technology markets can help in planning your organization’s next strategic move.

  • Market sizing & forecasting
  • Opportunity assessment
  • Market entry

Integrators and channel partners

We can help you understand your position within the full value chain – from OEMs through to end users: Which vendors are in demand? What are the needs of B2B technology buyers? What are the drivers and barriers to sales?

  • Channel partner engagement studies
  • Stakeholder engagement
  • End user needs studies
  • Win-loss programs

3 Reasons To Consider B2B International

We Only Do <br /> Custom Research

We Only Do
Custom Research

We don’t do off-the-shelf reports or “me too” insights that your competitors can also use: We build all our research programs from the ground up, just for your brand.

We’re Independent

We’re Independent

We’ll approach the brief objectively and give you an honest appraisal of the commercial opportunities and your position in the market.

We Design Research With Practical Change In Mind

We Design Research With Practical Change In Mind

Our B2B Advisory services mean we can help you to go further than many technology insight partners in implementing the tactics and strategy arising from research.

B2B Technology Audiences We Research

All good research starts with speaking to the right people. As B2B market research specialists, getting access to the relevant tech sector target audiences is our stock-in-trade.

We place the utmost importance on the quality of the data we collect – whether it’s online, by telephone or face-to-face. Below are just some of the audiences we can help you to access:

  • CIOs, CTOs, CISOs, Chief Privacy Officer
  • IT Directors / Heads of IT
In the
  • Distributors
  • Value-added resellers
  • Systems integrators
  • Managed service providers (MSPs)
  • IT support organisations
  • Telcos / ISPs
  • Systems, database and infrastructure administrators
  • Systems analysts
  • Support professionals
  • Technology architects
  • Software engineers and developers
  • Web developers
End users
/ influencers
  • Marketing
  • HR
  • Finance
  • Sales
  • Procurement
  • Industry analysts & opinion-formers

Our Experience in IT Services

We’ve carried out projects spanning the entire IT industry, from cabling and computers to security software and semiconductors. To see the full list of areas we’ve researched in the IT industry, click the link below to view the graphic.

2017 Calendar: November Solution

Did you receive our 2017 Calendar? Are conundrums your domain? Have a go at this month’s IT industry related puzzle and check your answer by clicking the button below.

Learn how our IT market research can help your business