Go-to-market planning: Ensure the success of your new product launch

Use primary research to ensure that your innovation hits the ground running when it reaches its market, by effectively aligning the 4 P’s – product, price, place and promotion – to market circumstances and customer requirements.

The most innovative companies grow three times faster than the least innovative ones, but just 25% of B2B companies have a sophisticated channel strategy in place.

 

Our approach: Research-based Enhancement of the Marketing Mix

Go-to-market planning

Successful market penetration requires detailed planning and thorough research. We support you in developing continually revisiting your marketing mix and in responding effectively to ever-changing market conditions.

  • Product: Ensuring your product meets customer needs and has a strong value proposition.

  • Price: Aligning your pricing strategy using sophisticated modelling tools to help you explore your strategic options, and the impact of different variables on revenue potential and market share.

  • Place: Helping you choose and adjust the most effective distribution channels and routes to market.

  • Promotion: Developing an efficient promotional strategy balancing advertising, PR, sales promotion and direct marketing to help you drive sales.

 

Case study 1: Developing a go-to-market strategy for a new financial platform

To successfully launch a new financial platform, our client (a leading credit reference agency) recognised the need to better understand their market. The new platform was aimed at the financial sector (e.g. banks), offering them a simply and quick way of verifying their customers’ identity and hence providing them with a more seamless experience. Our client aimed to gain in-depth insight into the competitive landscape, potential customers, as well as the size and structure of their market.

 

Case study 2: Developing a multi-country go-to-market strategy for a new DIY app

A manufacturer of industrial tools and household hardware had launched a highly successful app in the USA. The app allowed DIYers to view how-to guides, talk to tradesmen via the app if they needed help, automatically shop all the products they need with e-commerce support. Consequently, the manufacturer commissioned us to explore the opportunity of launching the app in the UK, Italy and Canada, while also understanding the threats and barriers that would cause problems when launching elsewhere that only local knowledge could provide.

 
 

Activation services: Helping you get the most out of your research investment

 
Business Plans
Plans grounded in solid data that inform strategic decision-making and provide a blueprint for future growth.
 
Market Prediction Tools / Simulators
Build powerful "what if" simulators that allow your business to understand potential outcomes and make smarter decisions.
 
Horizon Scanning
Daily scanning of over 15k future-orientated professional news and expert sources with our AI-driven horizon scanning tool.
 
Product Trials / Prototype Testing
A complete range of advanced research tools to fully assess and prioritise concepts and to evaluate prototype performance.
 

B2B Insights and Viewpoints: What we’ve learned from doing Go-To-Market Planning Research

Get in touch to find out how you can benefit from Go-To-Market Planning Research