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Theme: Competitor Intelligence

Businesses now operate in a world in which information is more readily and publicly available than ever before.

Thanks to the development of the Internet, information on market trends, legislation, customers, suppliers, competitors, distributors, product development and almost every other conceivable topic is available at the click of a mouse.

Despite this trend, it is often the most valuable information which cannot be found online. An example of this is competitor intelligence, regarded by most information users as the most difficult type of information to acquire.

Articles, case studies and white papers on competitor intelligence research are shown below:


From Good To Great – Best Practices In Benchmarking

Written by Julia Cupman & Adam Jones

If you can’t benchmark your brand, you can’t better it. With this in mind, we have identified 8 tips and insights on how to better your brand through benchmarking, drawing on our best practices and insights from our global databank of several hundred b2b brands.

White Paper

Rehearsing The Future – Making Better Strategic Decisions

Written by David Seaman and Liz Barnham

Before developing a strategy, organisations need to analyse and understand their environment, both as it is now and as it will be. The major focus of strategic decision-making is how best to ensure a fit between the organisation and its environment. However that fit is not static and the task is to look at likely changes in the future.

White Paper

Brand Equity Research: Net Value Score – The Metric For Success

Written by Julia Cupman and Paul Hague

Many research studies provide measures on satisfaction and loyalty, but few provide measurements on perceived value. So, there is a need for a new tool that more accurately measures perceived value; this is where the Net Value Score comes in.

White Paper

Competitor Intelligence Research & Market Intelligence

Written by Matthew Harrison and Julia Cupman

Businesses now operate in a world in which information is more readily and publicly available than ever before. In this white paper, we look at the influence this has had on gathering competitor and market intelligence.


Winning New Business

Running a business is a challenge, like no other. In a downturn or recession, you have to adopt the right state of mind. We thought it might be a good idea in this article to provide a checklist of just some of the important considerations needed to win new business.


Profiling The Competition

It’s so easy to do, and so useful, that it’s amazing more companies don’t do it. Profiling the competition plays an important role in four decision making areas: product planning, setting future strategies, pricing and acquisition policy.


Market Research And Sales Managers

The essential element of the sales manager’s survival kit is good information, particularly in four areas: the company’s sales, the structure of the market, detailed knowledge of buyers and the strengths and weaknesses of the company vis-a-vis the competition.


Market Intelligence

The purposes of this article is to hopefully make your life easier in knowing how to go about gathering market intelligence and what types of market intelligence will deliver useful insight. Here are 3 steps to powerful market intelligence.


Innovate or Die – Create Powerful Customer Insights

It has always been assumed that marketing expenditure is one of the first things to be cut when times are hard and yet historically the market research industry has been spared. At the end of the day, gathering market intelligence on what your customers think and what your competitors are up to is crucial to any future strategy planning.


How To Compete Against Fast-Moving, Innovative Competitors

Entrepreneurs are now having to learn to play by a different set of rules. The strength of destabilizing forces such as digitization, globalization and deregulation are gathering pace and affecting all businesses, making it harder than ever to plan for the future.

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