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White Paper

Online Versus Telephone; Which Is Best in Business to Business Market Research?

Written by Marc Brokenbrow

The data collection methods used by market researchers have changed dramatically over the last two decades. For b2b market researchers, online surveys and telephone interviews are the main data collection methods. This paper examines the use of these two most popular data collection methods in b2b market research.

White Paper

What Is the Future for B2B Focus Groups?

Written by Simi Dhawan

Focus groups have always been a popular research method in communication studies or ad testing. However, in b2b research, they are more niche and their use has declined in recent years. Is this because focus groups are not appropriate for today’s business to business marketer or is something else going on?

White Paper

Employee Research – a Neglected Treasure Trove of Market Intelligence

Written by Colette Stevens

This white paper explores the opportunity to gain unique and valuable market insights by tapping into what is often a neglected source for marketers – employees.

White Paper

The Secrets of Assessing B2B Market Sizes

Written by Ian Marshall

Knowing the size of a market is a fundamental requirement for all marketing plans. The market size is a measure of the potential available to a company and it is the starting point for developing a marketing strategy. This paper discusses how market size can be assessed.

White Paper

Two of the Most Important Statistical Tools You Will Ever Need

Written by Kyle Cockett

This paper will examine two statistical research techniques designed to help organisations to go beyond the basic and gain a much deeper understanding of customer needs and loyalty – MaxDiff analysis and derived importance.

White Paper

What Business-To-Business Market Researchers Need to Know About Smartphones in Online Surveys

Written by Nik Werk

Smartphones have already entered the lives of most internet users, and more will follow. This whitepaper explores how the rise of smartphones is disrupting market research agencies and market research buyers.

White Paper

Measuring Brand Health

Written by Catherine Firth

The role of a brand in developing a loyal and profitable customer base and providing a strong differentiation from competitors, has never been more important. Being able to effectively measure brand health, therefore, is crucial for brand strategy success.

White Paper

The Future For “Communities” in Business-to-Business Market Research

Written by Paul Hague and Julia Cupman

Online communities are virtual communities that interact with each other over the internet. How valuable is this technique in business-to-business market research? What does the future hold for this technique? We take a look in this white paper.

White Paper

Do Emotions Play a Part in Business-to-Business Decision Making?

Written by Paul Hague

The workplace is full of decisions and many of them are costly. The cost can run to many thousands if not millions of dollars. With such large sums at stake, we would expect decision-making to be far more rational than our choice of toothpaste in the supermarket. But is it and what role do emotions play?

White Paper

Introducing the Business-To-Business Hierarchy of Needs

Written by Matthew Harrison & Catherine Firth

Like humans, businesses have needs too!