Automotive Market Research

The global automotive industry has long been characterized by consolidation, diminishing margins and excessive capacity. However, the auto sector is now at the beginning of a new era - that of e-mobility and autonomous vehicles. These shifts will not only lead to a fundamental re-structuring of the auto manufacturing industry, it will also significantly change the approach of fleet purchasers.

 

Our Automotive Market Research Experience

In navigating these changes to the auto industry, it is important that suppliers collect feedback from a broad range of stakeholders across the mobility ecosystem. B2B International has extensive experience throughout the automotive value chain, including in the following product and service categories:
Automotive Components & Systems
Automotive Components & Systems

Product categories researched:

  • Adhesives & sealants
  • Automotive seating
  • Brakes
  • Coatings and surface treatments (decorative and protective)
  • Headlamps and light assemblies
  • Interior systems & infotainment (ICE, IVI)
  • Metals
  • Motors, drives and engine components
  • Sensors
  • Suspension components
  • Wheels (steel and alloy)

Examples of audiences engaged:

  • OEMs (incl. designers, specifiers and procurement)
  • Vehicle buyers – particularly fleet buyers
  • Industry experts and trade associations
  • Tier 1-3 suppliers

automotive market research experience - components and systems

Commercial Vehicles, Material Handling & Access Equipment
Commercial Vehicles, Material Handling & Access Equipment

Product categories researched:

  • Heavy and light trucks / commercial vehicles (LCVs, HGVs/LGVs etc.)
  • Agricultural and construction equipment (e.g. tractors, excavators, carriers, loaders)
  • Trailers
  • Specialist tires for on and off-road applications (including mining, aviation, agriculture etc.)
  • Forklifts
  • Access equipment (Boom lifts, scissor lifts, telehandlers)
  • Heavy lifting and transport equipment
  • Cranes

Examples of audiences engaged:

  • Fleet managers and fleet buyers
  • Commercial vehicle users: Small businesses, trades, service fleet owners
  • Warehousing, transportation, trucking and logistics firms
  • Dealers of commercial vehicles and specialist equipment
automotive market research experience - commercial vehicles

Tires
Tires

Product categories researched:

  • On road and off-road tires for various professional purposes, including:
    • Truck (LCV, LGV/HGV) and bus tires
    • Agricultural vehicle tires
    • Off-road tires (e.g. for mining, quarrying, construction etc.)
    • Passenger vehicle tires
  • Tire brands across the premium, mid-range and budget segments
  • Tire retreading / remolding

Examples of audiences engaged:

  • OEMs (incl. designers, specifiers and procurement)
  • End users: Drivers, owner-operators, fleet managers / buyers, fleet maintenance
  • Dealers and distributors (fast fit, local garages, online dealers)

automotive market research experience - tires

Automotive Aftermarket Products & Consumables
Automotive Aftermarket Products & Consumables

Product categories researched:

  • Alloy wheels
  • Batteries
  • Car care and valeting products
  • Gloves and PPE
  • Lubricants & fuel
  • Tools
  • Vehicle refinishes and surface treatments

Examples of audiences engaged:

  • Automotive parts distributors and retailers
  • Automotive lubricants distributors
  • Vehicle maintenance, body repair and vehicle refinishing
  • Dealerships, including groups/networks and independents
  • Companies with in-house fleet maintenance

Vehicle Leasing, Financing, Retail & Rental
Vehicle Leasing, Financing, Retail & Rental

Categories researched:

  • Fleet funding solutions (contract hire, leasing, contract purchase)
  • Outsourced fleet management
  • Vehicle valuation services and data
  • Vehicle resale (e.g. auctions, online trading platforms)
  • Commercial vehicle rental
  • Motor dealerships and networks

Examples of audiences engaged:

  • Corporate fleet buyers / fleet managers
  • Finance Directors / CFOs
  • Commercial vehicle users: Small businesses, trades, service fleet owners
  • Transportation, trucking and logistics firms
  • Dealers

Vehicle Recharging / E-Mobility & Other Fleet Services
Vehicle Recharging / E-Mobility & Other Fleet Services

Product categories researched:

  • Car parking services
  • Vehicle charging solutions: On corporate premises, for municipalities / local government, for car parking operators
  • Fleet administration and outsourcing
  • Fuel cards / fuel payment solutions

Examples of audiences engaged:

  • Corporate facilities and operations directors / managers
  • Transportation, trucking and logistics firms
  • Corporate fleet buyers / fleet managers
  • City planners, politicians and public transport officials

automotive market research experience - vehicle recharging

 

Automotive Market Research Studies Undertaken

We carry out a broad range of custom research project types across the b2b automotive industry. Typically, the insight studies we coordinate in the automotive sector are in the following areas:
 

B2B Insights and Viewpoints in Automotive & Mobility

The Opportunities for Emerging Technologies in Automotive



More than most industries, the automotive and mobility sector is being re-shaped rapidly by transformative technologies. Discover more about the market size opportunities and challenges associated with these developments:
 
 
Learn how our automotive market research can help your business