As business-to-business market research specialists, it goes without saying that we have a rich seam of experience in terms of different industry sectors, clients, types of research and techniques. All of these are elements you would expect from a trusted market research partner.

However, we believe that one of our biggest strengths comes from our thought leadership capabilities. We think the best findings are those that successfully marry existing analytical approaches with genuinely fresh perspectives. This comprehensive collection of our thinking on business-to-business research is testament to this rigorous, ideas-driven approach. In short, we go beyond knowledge.

Branding

Running a Successful Brand Tracking Programme

Tracking performance and positioning is a key element of any successful brand strategy. Here are 10 important steps to follow to ensure a successful tracking programme. ...

Written by Ian Marshall
Branding

Measuring Brand Health

The role of a brand in developing a loyal and profitable customer base and providing a strong differentiation from competitors, has never been more important. Being able to effectively measure brand health, therefore, is crucial for brand strategy su ...

Written by Catherine Firth
Branding

Branding: Signed, Sealed and Delivered

Your brand is central to everything your company does, so perfecting your branding strategy should be one of the most important areas of focus for a marketer. This article, part of our series on developing a marketing strategy, aims to explore how yo ...

Branding

Brand Equity Research: Net Value Score – The Metric For Success

Many research studies provide measures on satisfaction and loyalty, but few provide measurements on perceived value. So, there is a need for a new tool that more accurately measures perceived value; this is where the Net Value Score comes in. ...

Written by Julia Cupman and Paul Hague
Branding

Brand Name Research: What’s In A Name?

A brand name is one of the most important assets we have, providing instant recognition and a shorthand for our brand values. So, it pays to understand the importance of yours. ...

Written by Paul Hague
Branding

The Power Of Industrial Brands [eBook]

There have been millions of words written on the subject of branding, but they nearly all relate to consumer products and markets. The Power of Industrial Brands leads industrial branding out of the shadow of its consumer counterpart, highlighting th ...

Written by Paul Hague
Branding

Pick a winner

It is all in the name. Choosing a name for your brand which is strong and memorable can be the starting point to success. This infographic provides some guidelines for creating an effective name for your brand, including the four types of effective b ...

Branding

How much is your brand worth?

How much is your brand worth? Determining the value of a brand is not an easy task. This handy infographic provides some step-by-step analysis pointers that will help you to establish an accurate brand valuation. ...