Books

B2B Customer Experience: A practical guide to delivering exceptional CX

B2B Customer Experience is the essential guide to delivering an efficient business-to-business customer experience (CX). The book focuses exclusively on bespoke B2B journey plans and practical B2B strategies and concentrates on six key elements of cu ...

Books

Market Research in Practice – An introduction to gaining greater market insight (3rd Edition)

Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process, it explains how to use tools and methods effectively to obtain reliable results. Abou ...

Books

The Growing Business Handbook (16th Edition)

The Growing Business Handbook (16th edition) is a superb reference tool for all businesses with growth potential, filled with invaluable insights and guidance from middle-market and SME specialists in finance, HR, marketing, innovation, people and IT ...

Written by Various
Books

Doing Business in China Guide

The Doing Business in China Guide is a handy reference tool for all businesses interested in China, providing you with everything you need to know about doing business in China. The guide covers topics such as the economy, business culture, potential ...

Written by Various
Books

The Power Of Industrial Brands [eBook]

There have been millions of words written on the subject of branding, but they nearly all relate to consumer products and markets. The Power of Industrial Brands leads industrial branding out of the shadow of its consumer counterpart, highlighting th ...

Written by Paul Hague
Books

The Industrial Market Research Handbook

The basis for anticipating likely future demand lies in thorough market research, which is now recognised as the key business tool in reducing risk and increasing sales. This practical book is designed as a complete guide to analysing, assessing and ...

Written by Paul Hague
Books

The Growing Business Handbook (13th Edition) [eBook]

The Growing Business Handbook is a practical source of advice and reference for companies with dynamic growth potential. Aimed at senior managers in growing companies, this new edition highlights the latest ideas, techniques and solutions for maximiz ...

Written by Various
Books

Questionnaire Design [eBook]

Questionnaire design is a subject fundamental to the market research function. Yet, until now, the available literature on the subject has been too specialist or complex for a wider readership. Questionnaire Design breaks the mould by providing a bas ...

Written by Paul Hague
Books

Market Research In Practice – How to get greater insight from your market (2nd Edition)

Market Research in Practice is a practical introduction to market research tools, techniques and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analysis and presenting the finding ...

Written by Paul Hague, Nick Hague and Carol-Ann Morgan
Books

Effective Marketing Strategies for a Recession [eBook]

Julia Cupman discusses the ways in which many organisations – especially larger business-to-business companies – adapt their marketing strategies in the face of recessionary pressures, and determines which marketing strategies can be considered t ...

Written by Julia Cupman