B2B Buyer Personas – Marketing To Somebody, Not Just Anybody!

B2B buyer personas are becoming an increasingly important element of the business-to-business marketer’s toolkit. This article outlines seven key points to bear in mind when researching, developing and activating b2b buyer personas in your orga ...

Written by Jennifer Strange

The Momentum Matrix – A Customer Experience Framework

Customer Experience Metrics Being a market researcher who carries out customer experience programmes for some of the largest businesses in the world, I can appreciate a useful metric – of which there are many at our disposal but all do have the ...

Written by Marc Brokenbrow

6 Key Growth Trends for 2018

Our recent survey shows that growth is high on the agenda of marketing and insight departments right now. Through the survey findings, we’ve identified the 6 key areas of focus for 2018, including the top marketing strategies and the biggest challe ...

7 Tips for Keeping Your Path-To-Purchase Research on the Right Track

Most researchers and those involved in research circles are by now extremely familiar with the term “Customer Journey”. It entered the insight mainstream in 2012-2013 and has since become the all-encompassing descriptor of studies which explore t ...

Written by Conor Wilcock

Buyer Journey Research

Understanding the path to purchase is vital in driving brand preference. And crucially, it begins long before considerations on the likes of product features and price. Buyer journey research allows you to step into the buyer’s shoes and identify t ...

Written by Julia Cupman & Karen Hoffman

Putting the Customer at the Heart of the Business

In this white paper, we look at how putting the customer at the heart of your business can deliver an exceptional customer experience, and ultimately boost profits, along with some of the typical approaches for conducting customer experience research ...

Written by Matt Powell