Six Steps To B2B Customer Experience Excellence

In examining the customer experience of over 500 b2b brands, we identified a step-by-step process to achieving b2b customer experience excellence that applies to virtually all b2b brands. ...

Written by Julia Cupman

From Good To Great – Best Practices In Benchmarking

If you can’t benchmark your brand, you can’t better it. With this in mind, we have identified 8 tips and insights on how to better your brand through benchmarking, drawing on our best practices and insights from our global databank of several hun ...

Written by Julia Cupman & Adam Jones

How Questions Change What We Think And What We Do

Market research, and asking questions in general, has the power to drive customer behaviour. This is known as the question-behaviour effect. The purpose of this white paper is to explore how it works and the advantages that can be gained from this. ...

Written by James McNeilis

Videos

We are the thought leaders in business-to-business market research and our dedicated YouTube channel aims to bring you the very best insights from our team of experienced and knowledgeable market research professionals. Below you will find our entire ...

The 6 Top Drivers of B2B CX Excellence

Recent research we conducted with marketing professionals of large b2b companies showed that only 14% of firms are truly customer centric where the customer experience is embedded into their company culture. We examined over 500 b2b brands to determi ...

Running a Successful Brand Tracking Programme

Tracking performance and positioning is a key element of any successful brand strategy. Here are 10 important steps to follow to ensure a successful tracking programme. ...

Written by Ian Marshall