How To Do Market Research

What Lies Beyond The Numbers? 3 Insights Into Your Respondent’s Inconsistent Behaviour

The results of b2b market research are grounded in an understanding of customers’ valid opinions on many aspects of business. In general, humans are very emotionally-leaky beings, so our actions don’t always reflect our emotions. The inconsistenc ...

Written by Ceri-Ann Hughes
Customer Experience

5 Tips to Ensure Success in B2B Customer Journey Mapping

Customer journey mapping is an excellent tool to help an organisation redesign its customer experience. Here are 5 tips to ensuring a successful project. ...

Written by Caroline Stovold
How To Do Market Research

Ethnography In Business To Business Markets. A Guide On What, When And How

This whitepaper introduces the subject of ethnography, an increasingly popular means of getting closer to the lives and behaviours of customers by observation. Put simply, it is living a day in the life of customers by wearing their shoes. ...

Written by Jennifer Strange
How To Do Market Research

How Questions Change What We Think And What We Do

Market research, and asking questions in general, has the power to drive customer behaviour. This is known as the question-behaviour effect. The purpose of this white paper is to explore how it works and the advantages that can be gained from this. ...

Written by James McNeilis
Market Research Methods

Online Versus Telephone; Which is Best in B2B Research Projects?

The data collection methods used by market researchers have changed dramatically over the last two decades. For b2b market researchers, online surveys and telephone interviews are the main data collection methods. This paper examines the use of these ...

Written by Marc Brokenbrow
Market Research Methods

What Is the Future for B2B Focus Groups?

Focus groups have always been a popular research method in communication studies or ad testing. However, in b2b research, they are more niche and their use has declined in recent years. Is this because focus groups are not appropriate for today’s b ...

Written by Simi Dhawan
How To Do Market Research

Two of the Most Important Statistical Tools You Will Ever Need

This paper will examine two statistical research techniques designed to help organisations to go beyond the basic and gain a much deeper understanding of customer needs and loyalty – MaxDiff analysis and derived importance. ...

Written by Kyle Cockett
Market Research Methods

What Business-To-Business Market Researchers Need to Know About Smartphones in Online Surveys

Smartphones have already entered the lives of most internet users, and more will follow. This whitepaper explores how the rise of smartphones is disrupting market research agencies and market research buyers. ...

Written by Nik Werk
Market Research Methods

The Future For “Communities” in B2B Research

Online communities are virtual communities that interact with each other over the internet. How valuable is this technique in professional and industrial research? What does the future hold for this technique? We take a look in this white paper. ...

Written by Paul Hague and Julia Cupman
Market Research Methods

What Is Behavioural Economics?

Traditional economics views humans as robotic machines who make calculated decisions based on logic. In contrast, behavioural economics views humans as irrational and emotional beings who are influenced by biases and experience when making decisions. ...