As business-to-business market research specialists, it goes without saying that we have a rich seam of experience in terms of different industry sectors, clients, types of research and techniques. All of these are elements you would expect from a trusted market research partner.

However, we believe that one of our biggest strengths comes from our thought leadership capabilities. We think the best findings are those that successfully marry existing analytical approaches with genuinely fresh perspectives. This comprehensive collection of our thinking on business-to-business research is testament to this rigorous, ideas-driven approach. In short, we go beyond knowledge.

Customer Experience

Our Journey to CX Excellence: an Interview with… David Ward, Yodel

Find more examples, case studies and stories in our upcoming book Having conducted hundreds of customer satisfaction and loyalty surveys over the last 20 years, we know first-hand what it takes to deliver CX excellence in b2b markets. Unfortunately, ...

Customer Experience

B2B Buyer Personas – Marketing To Somebody, Not Just Anybody!

What are b2b buyer personas? Marketing and advertising is expensive and can be ineffective. Companies can end up marketing and advertising to people who are not relevant or who have no interest in their products or services. To avoid wasting large am ...

Written by Jennifer Strange
Customer Experience

The Momentum Matrix – A Customer Experience Framework

Customer Experience Metrics Being a market researcher who carries out customer experience programmes for some of the largest businesses in the world, I can appreciate a useful metric – of which there are many at our disposal but all do have the ...

Written by Marc Brokenbrow
Customer Experience

7 Tips for Keeping Your Path-To-Purchase Research on the Right Track

Most researchers and those involved in research circles are by now extremely familiar with the term “Customer Journey”. It entered the insight mainstream in 2012-2013 and has since become the all-encompassing descriptor of studies which explore t ...

Written by Conor Wilcock
Customer Experience

Buyer Journey Research

Understanding the path to purchase is vital in driving brand preference. And crucially, it begins long before considerations on the likes of product features and price. Buyer journey research allows you to step into the buyer’s shoes and identify t ...

Written by Julia Cupman & Karen Hoffman
Customer Experience

Putting the Customer at the Heart of the Business

In this white paper, we look at how putting the customer at the heart of your business can deliver an exceptional customer experience, and ultimately boost profits, along with some of the typical approaches for conducting customer experience research ...

Written by Matt Powell