Market Research Company in Munich

B2B International Munich research services

B2B International is a leading business-to-business market research specialist with offices across mainland Europe in Munich, Düsseldorf, London, Manchester & Edinburgh. We also have a network of global offices spanning North America and Asia-Pacific.

Our team of highly experienced market research specialists provide insights to help clients across Europe and around the world to make better decisions and drive business growth. Our bespoke research programs are built from the ground up, using innovative research tools and techniques, to meet the unique needs of clients across a wide variety of industry sectors.

Clients served by our Munich research team

Working closely with our colleagues in Düsseldorf and the UK, our Munich office serves clients across Munich and Bavaria, as well as global clients looking to enter or better understand the German or wider DACH market.

Following over 4,000 market research studies for more than 900 of the world’s leading B2B brands, we have built an impressive portfolio of international clients including:

Our Munich industry experience

Our research team based in Munich have carried out hundreds of B2B market research studies across every industry sector imaginable, including many of Germany and Europe’s biggest and most influential sectors including:

Why we’re one of the leading market research agencies in Munich

Trusted partner to the world’s leading B2B brands
We’ve carried out research for 900+ different companies including half of the world’s largest 100.
Specialist B2B research experience
Our unrivaled experience stems from carrying out 4,000+ B2B research studies across every industry sector.
Global footprint & in-house language expertise
We speak to 200,000 professionals every year and have researched 145+ countries around the world, covering 46 languages in-house.
We drive strategic change and business growth
Our insights empower clients to drive action and grow through impactful reporting, workshops, simulators, dashboards, infographics and more.

Our B2B International Munich team

Our highly experienced market research team based in Munich have carried out hundreds of studies for clients of all sizes and across multiple industries around the world. Key research specialisms include customer research & segmentation studies, brand and communications research, markets and opportunities research, product and pricing strategy studies and thought leadership research.

The Munich team works closely with our Düsseldorf and UK teams, as well as teams across North America and Asia-Pacific, to conduct large multi-country studies and to support our international clients.

Key members of the Munich team include:

View our market research case studies

Our Munich office have extensive research experience covering every research type, business challenge and industry vertical.

To give you an idea of the work we’ve carried out and the results achieved for our clients, we’ve published a collection of case studies spanning each of our 5 core offerings: customer research & segmentation, brand and communications research, markets and opportunities research, product, proposition and pricing research, and thought leadership research.

market research munich case study

munich market research case studies

market research agency munich case study


Our Munich market research office

B2B International Munich are based in Schwabinger Tor, north of Munich’s city center.

If you are in the area, please come by to say hello and meet the team!


B2B International Market Research Munich

Leopoldstraße 150, München, 80804, Germany

Call Us: + 49 89 96086 450

E-mail Us:

Speak with a member of our Munich team to discuss your research requirements
+187 220 44533