The chemical industry is one of the largest verticals in the world, comprising a small number of very large players and myriad companies that are focused on particular specialities. There is never a week in the year when we are not researching some aspect of the global chemical industry.

 

Our Chemical Market Research Experience

B2B International has over 20 years of experience in researching chemical markets. In that time, we’ve acquired considerable practical and technical experience in the chemical industry. This includes appreciating the complex value chains that often underpin these markets.

This means that unlike some research and insight agencies, we don't need to be briefed on the basics of your market. Instead, we can start to focus on your business challenge straight away. Below, we outline some examples of the types of clients we've worked with in the chemical industry and the types of engagements we've been privileged to assist with.

Organic chemicals
Organic chemicals

Organic chemical market research studies in:

  • Gases
  • Lubricants
  • Petrochemicals (upstream and downstream)
  • Polyethylene

air productsBPInfineum

LindePetro CanadaShell

Inorganic chemicals
Inorganic chemicals

Inorganic chemical market research studies in:

  • Catalysts
  • Chlorine
  • Epoxies
  • Salt
  • Silicon (and silicone)
  • Soda ash
  • Sodium bicarbonate

DOWDow CorningTata Chemicals

Equipment and supplies
Equipment and supplies

Research studies focusing on key equipment and services suppliers into the chemical industry:

  • Drilling muds
  • Health and safety equipment
  • Oil rigs and platforms
  • Services
  • Providers of specialist chemicals transport and logistics

AnsellUnivationDraeger

Shell

Licencing technology
Licencing technology

We have conducted numerous studies on behalf of technology licensors in areas such as:

  • Gas absorption / flue gas treatment
  • Hydrocracking technology
  • Polyethylene

Univation
Shell

Customer value propositions (CVP)
Customer value propositions (CVP)

A key challenge faced by our clients in the chemical industry is in discovering ways to differentiate in what can sometimes be highly commoditised markets.

We frequently help clients to develop and refine their customer value propositions (CVPs).

Read more:

CVP Development: How to Compete in a Commoditised Market

How to Avoid Competing on Price

AlbemarleAir ProductsPetrocanada

ShellNynas

Customer satisfaction
Customer satisfaction

Customer experience and loyalty.

ShellExxonMobilHenkel

New product development
New product development

Including service offerings.

Dow CorningAir ProductsAkzoNobel

Segmentation
Segmentation

Based on firmographics, behaviours and needs.

ShellHydroUnivation

Market assessment
Market assessment

Finding opportunities in new geographies, establishing market sizes and forecasting scenarios.

ShellDOW

Communications
Communications

Effective routes for communications and messages that resonate.

Air ProductsNynas

Channels
Channels

Effective distribution.

BPUnivarExxonMobil

 

Why Consider B2B International For Chemical Market Research?

 
Our Research Is Tailored To Your Needs
All the projects we help our clients with are developed from scratch, in line with your specific business challenges.
 
We'll Share Best Practices From Other Markets
We've completed over 3000 insight engagements in b2b markets. We can therefore advise on the approaches that your peers in other business-to-business companies and industries are pursuing.
 
Activation: Our Research Is Built With Action In Mind
We'll ensure you get maximum ROI from your research investment: This includes suggesting immediate, practical actions, as well as wider strategic changes that might be required.
 

Chemical Industry Audiences we Research

The best research consists of asking the right questions of the right people. We have a strong track record of securing access to the right buyers, purchase influencers and channel partners across the chemicals value chain. We are well-versed at reaching current customers and prospective targets alike - essential to get a "full market" view.

It's also imperative that the data we collect is of the highest quality – whether through online, telephone or face-to-face interviews. Below are some examples of the target audiences we can help you to access in the chemical market:
Buyers and specifiers

Predictably the most important group of respondents we speak to in the chemical industry are those people who make decisions. We know how to connect with people who choose equipment and supplies. These include technical personnel, procurement, health and safety and senior management. They may be based in head offices, on oil rigs, and in temporary offices in far-flung regions. The interviews are usually by telephone and sometimes online.

Distributors & the channel

Distributors and merchants have become vitally important in the distribution of chemicals. They frequently figure in our research as they play a key role in moving chemicals to small and medium-size companies. The telephone is the main means of carrying out interviews with this group.

Manual workers

There are occasions when it is essential to obtain the views of people on the ground who do the job. They know whether products work. They may not buy them, but they certainly influence whether they are purchased and used – or not. Getting through to this group of respondents is never easy because they are not sat in an office. We use the phone and where necessary to self-completion questionnaires. Sometimes we meet them on the ground with a clipboard in our hands.

Senior decision makers

Directors, VPs and owners of companies may not often order products themselves, but they certainly influence the purchase, especially when it comes to expensive and strategically important supplies. Getting through to these people isn’t easy but it is possible using the right approach. Telephone engagement is the main means of interviewing this group.

 

Our Experience in Chemicals

We’ve conducted hundreds of research and insight studies across the chemicals industry – from commodities to specialty chemicals and from gases to the packages that contain them. Please click the link below to view this experience in more detail.

 
Get in touch with our local teams to learn more about our capabilities in chemical market research