The chemical industry is one of the largest verticals in the world, comprising a small number of very large players and a myriad of companies with a ‘bucket and stick’. There is never a week in the year when we are not researching some aspect of the global chemical industry.
In almost two decades of researching chemical markets we’ve acquired lots of practical, category-specific experience along the way.
We appreciate that every client and study is unique, but it helps to know that we’re familiar with your markets. Unlike some agencies, that means we can “hit the ground running” with potential solutions right away, without having to be briefed on the basics of your industry.
Equipment and supplies
Customer value propositions
Finding CVPs to differentiate commodity products.
Customer experience and loyalty.
New product development
Including service offerings.
Based on firmographics, behaviours and needs.
Finding opportunities in new geographies, establishing market sizes and forecasting scenarios.
Effective routes for communications and messages that resonate.
Our Research Is Completely Custom
Nothing we offer is off-the-shelf. Every project is developed from scratch according to your unique requirements.
We’ll give an honest and impartial evaluation of your research brief, your position in the market and the opportunities for your brand.
We Help You Implement Tactical And Strategic Change
Our team of experts will help make the most out of the findings by working with you to implement the recommended tactical and strategic changes.
The best research consists of asking the right questions of the right people. As B2B market research specialists, getting access to the relevant chemical industry target audiences is our speciality.
It’s essential that the data we collect is of the highest quality – whether it’s online interviews, telephone interviews or face-to-face interviews. Below are some examples of the audiences we can help you to access:
Predictably the most important group of respondents we speak to in the chemical industry are those people who make decisions. We know how to connect with people who choose equipment and supplies. These include technical personnel, procurement, health and safety and senior management. They may be based in head offices, on oil rigs, and in temporary offices in far-flung regions. The interviews are usually by telephone and sometimes online.
Distributors and merchants have become vitally important in the distribution of chemicals. They frequently figure in our research as they play a key role in moving chemicals to small and medium-size companies. The telephone is the main means of carrying out interviews with this group.
There are occasions when it is essential to obtain the views of people on the ground who do the job. They know whether products work. They may not buy them, but they certainly influence whether they are purchased and used – or not. Getting through to this group of respondents is never easy because they are not sat in an office. We use the phone and where necessary resort to paper questionnaires. Sometimes we meet them on the ground with a clipboard in our hands.
Directors, VPs and owners of companies may not often order products themselves, but they certainly influence the purchase, especially when it comes to expensive and strategically important equipment. Getting through to these people isn’t easy but it is possible using the right approach. Telephone engagement is the main means of interviewing this group.