Professional Services and Business Services Market Research

The professional and business services sector is one that B2B International has researched extensively. We have a very strong track record in engaging with users and decision-makers for legal, accountancy and advisory services worldwide.

Below we outline some examples of just some of the studies we have undertaken for some of the world’s leading brands in the legal, accountancy and management consultancy sectors.

Explore our research experience in: Legal Services | Accounting | Consulting & Advisory | HR, Staffing & Business Process Outsourcing (BPO)

 

Legal Services Research Experience

Legal Services Research Experience

Examples of studies completed:

  • Client satisfaction / NPS tracking: Monitoring, tracking and understanding of client experience, from private individuals through to large multinationals.

  • Proposition development: Understanding opportunities for emerging practice areas or augmenting existing services with new, digitalized modes of doing business.

  • UX testing: Getting feedback from clients and prospects for new or updated digital services.

Examples of audiences engaged:

  • Lawyers across a range of practice areas (e.g. Employment, Corporate, IP, Data Protection)

  • Decision-makers for legal services in business, from SMEs through to large enterprises

  • Decision-makers for and users of legal practice software and systems

  • Private clients

Clients we’ve helped:

 

Accounting Research Experience

Accounting Research Experience

Examples of studies completed:

  • Brand Identity Development and Testing: Qualitative and quantitative research to inform the development of new or refreshed brand identities for accounting firms.

  • Segmentation: In a global market dominated by a small number of large players in accounting and tax, the space to differentiate can seem limited. Our research has helped a range of firms find their most productive niches.

  • Pricing: Client demand and new entrants are challenging the fee structures and pricing practices of established firms. Our pricing research has assisted with understanding and simulating the effect of adopting new fee models.

  • Satisfaction and loyalty tracking: Regularly monitoring client experiences through bespoke customer experience management initiatives.

Examples of audiences engaged:

  • Decision-makers for accounting and tax advisory services (e.g. CFOs, Finance Directors, VP of Finance, Financial Controllers etc.), both for small businesses and larger corporations

  • Members and students of professional bodies (current, prospective and lapsed)

  • Freelancers, contractors and private clients that use and make decisions about accounting or tax advisory services

Clients we’ve helped:

 

Consulting & Advisory Research Experience

Consulting & Advisory Research Experience

Examples of studies completed:

  • Thought leadership research: Assisting leading management consultancies and advisory firms with original research that gets attention and raises their profile for emerging business issues.

  • Due diligence studies: Primary research studies to verify the scale and nature of potential acquisition opportunities on which our clients are advising.

  • Market assessment and development studies: Exploring opportunities for adjacencies and new services – whether in new areas of practice, or to new territories or market segments.

  • Brand health tracking research: Global research studies into the market performance and brand equity of consulting and advisory brands.

Examples of audiences engaged:

  • C-Level audiences (CEOs, CIOs, CFOs, COOs etc.)

  • Opinion leaders and subject matter experts across diverse topics such as emerging digital technologies (AI, IoT, robotics), risk management, biotechnology, finance and asset management etc

  • Decision-makers for and users of consulting and advisory services

Clients we’ve helped:

 

HR, Staffing & Business Process Outsourcing (BPO) Research

HR, Staffing & Business Process Outsourcing (BPO) Research

Examples of studies completed:

  • Advertising effectiveness research: Testing the effectiveness of brand communications and campaigns to launch new products.

  • Thought leadership research: Supporting clients with primary research that highlights current issues and trends in the areas of talent management and business processes.

  • Proposition development: Understanding opportunities for digital-first services in the areas of HR management and BPO.

  • Market sizing research: Measuring and validating the size of markets for new solutions, selling to new territories and cross- and up-sell opportunities.

Examples of audiences engaged:

  • Decision-makers for and users of HR advisory services, human capital management software (HCM), payroll services, identity and background checks etc

Clients we’ve helped:

 

B2B Insights and Viewpoints in Professional Services

Influences on future strategies


Compared to businesses in other sectors, those in the professional and business services sectors mentioned that they anticipate their future growth strategies being particularly influenced by the following forces:


*Results from the most recent wave of the B2B International “State of B2B” study. N=269 mid-market & enterprise professional & business services firms in Europe, N. America and Asia.

 
Big data / predictive analytics (54% mentioned)
 
Artificial intelligence (47%)
 
Privacy regulation (41%)

Path-to-purchase insights

What makes buyers in your sector tick? Find out more in B2B International’s latest research into the factors that drive purchase decisions in the professional and business services sector.

 
Learn how our business services and professional services market research can help your business