About B2B International

Welcome to B2B International. We are a global, full-service market research firm dedicated to researching business-to-business markets. We enable our clients to achieve their strategic goals by making decisions which are driven by insights and intelligence. Our recent union with gyro allows us to offer the next step in world-leading insight-led creative communications, capable of helping B2B clients win in every industry sector.


B2B In Numbers

600 clients worldwide
3,500 b2b studies carried out
180,000+ interviews in 142 countries conducted in 2017
46 languages covered in-house

Our History & Mission

We started as a family-run company, having been set up by father and son team Paul and Nick Hague in 1998. Since the very beginning, our mission has been to provide world-class insights to leading b2b brands, empowering them to make decisions with confidence.

When we started as a company twenty years ago, b2b markets sat very much on the periphery of research circles. Those who attempt to research industrial and commercial markets do so through the lens of consumer research experience. We flipped the narrative and decided to focus on b2b.

In the early years, we even had to explain to many people what the term “b2b” actually meant. Today, we have established ourselves as the largest b2b specialist research firm in the world. Quite simply, we have carried out more business-to-business market research studies than any other company in the world – ever.

Following the acquisition by gyro, the union will transform the business-to-business landscape and create the world’s largest b2b specialist marketing network for the world’s most iconic business and industrial brands.

Nick Hague


Our Culture & Values

We care
We always look after and support everyone in the B2B family, because we care.
We are diverse
Our different nationalities, personalities and skillsets complement each other, collectively making us a stronger team.
We are progressive
We continually welcome new and better ways of doing and thinking, from everyone.
We are committed
We put our everything into all we do, to be the best that we can.
We empower
We understand the importance of empowering one another, as well as our clients.
We are one team
We all work together and we have fun doing so along the way!

What We Do

Every project at B2B International has strategic implications for our client and is designed to meet specific business challenges. Whether you are looking to better understand the opportunity within a new market, assess your new or existing product/service portfolio, improve your customer experience, or reposition your brand, our research can help.

Click here to find out more about the types of research we conduct:


Industries We Research

Two of the most important questions our clients ask of us are…

“Have you researched my market?” and “Can you reach my target audience?”

At B2B International, we focus on researching complex and niche markets, and reaching hard-to-reach decision makers. We have covered every industry vertical in every corner of the world. Click here to find out about our experience in your sector:



What Clients Say About Us

“B2B International showed diligence, professionalism, resilience and adaptiveness to deliver highly valuable insights. A sincere thank you for meeting our expectations successfully.”

– Vodafone

“B2B International did a great job in what was a specialist and difficult study to bring clarity and useful recommendations.”

– Akzo Nobel

“Very good market intelligence that will be invaluable in helping us understand the market landscape and formulate our strategy. Once again many thanks for the excellent report.”

– BP


Where We Are

We are a global company in terms of the research we carry out and our on-the-ground presence.

Click on any of the office locations below to contact a research team near you:

b2b international global offices