About B2B International

B2B International is a global, full-service market research firm dedicated to researching business-to-business markets. We help clients to make smarter decisions driven by exclusive insights, empowering them to grow.

We have a wide range of research services available, and each project is tailored to the specific objectives of our clients; the world’s leading B2B organizations.

We are also part of the Merkle B2B group of agencies, bringing together the best B2B capabilities across data, performance media, creative & brand transformation. This allows us to deliver fully-integrated solutions that enable our clients to architect the ultimate B2B customer experience.

Experience

900+ clients including half of the world’s largest 100.

Expertise

4,000+ B2B research programs resulting in the best practices in B2B.

Knowledge

Deep industry knowledge researching 22 industry verticals and 200,000 professionals annually.

Scope

Global footprint; 145+ countries researched spanning 45 languages.

Dedication

Client first, quality obsessed, flexible and responsive, with an NPS score of 67.

Culture

Customer satisfaction starts from the inside out; 92% staff retention rate, with less than half the industry churn rate.

What We Do

Every project at B2B International has strategic implications for our client and is designed to meet specific business challenges. Whether you are looking to better understand the opportunity within a new market, assess your new or existing product/service portfolio, improve your customer experience, position yourself as a thought leader, or reposition your brand, our research can help.

Customer Research & Segmentation

Product, Proposition & Pricing Research

Markets & Opportunities Research

Brand & Communications Research

Thought Leadership Research

View All Research Services

Our Clients & Case Studies

Explore our case studies

We take pride in putting our customers front and center; committed to understanding their business objectives and how we can help them achieve them through tailored research programs. Don’t just take our word for it…

Testimonials

“B2B International showed diligence, professionalism, resilience and adaptiveness to deliver highly valuable insights. A sincere thank you for meeting our expectations successfully.”

Vodafone

“B2B International did a great job in what was a specialist and difficult study to bring clarity and useful recommendations.”

AkzoNobel

“Very good market intelligence that will be invaluable in helping us understand the market landscape and formulate our strategy. Once again many thanks for the excellent report.”

Our Industry Experience

Three of the most important questions our clients ask of us are…

“Have you researched my market?”, “How well do you understand my industry” and “Can you reach my target audience?”

At B2B International, we focus on researching complex and niche markets, and reaching hard-to-reach decision makers. We have covered every industry vertical in every corner of the world including Technology, Professional Services, Construction and Healthcare. Click here to find out about our experience in your sector:

Our Office Locations

Although we provide dedicated research services virtually, we are a global company in terms of the research we carry out and our on-the-ground presence.

Click on any of the office locations below to contact a research team near you:

Subscribe to the B2B Insights Newsletter

Join thousands of other marketing and insights professionals and receive the very latest trends, insights and analysis from the world of B2B marketing and market research delivered straight to your inbox once a month.

Based on our own large scale studies of B2B decision-makers around the world, we publish reports, articles, infographics, videos and podcast episodes on a wide range of topics such as customer experience, branding, product development, go-to-market strategies and much more.

Get in touch to learn more about our tailored market research programs.