About B2B International

B2B International is a global, full-service market research firm dedicated to researching business-to-business markets. We help clients to make smarter decisions driven by insights, empowering them to grow. We are also part of the Merkle B2B group of agencies, bringing together the best B2B capabilities across data, performance media, creative & brand transformation. This allows us to deliver fully-integrated solutions that enable our clients to architect the ultimate B2B customer experience.


B2B International in Numbers

850 clients worldwide
4,000 B2B studies carried out
180,000 interviews in 138 countries conducted in 2020
Research conducted in 46 languages

Our History, Mission & Culture

We started as a family-run company, having been set up by father and son team Paul and Nick Hague in 1998. Since the very beginning, our mission has been to provide world-class insights to leading B2B brands, empowering them to make decisions with confidence.

Today, we have established ourselves as the largest B2B specialist research firm in the world. Quite simply, we have carried out more business-to-business market research studies than any other research agency.

Now, as part of the Merkle B2B group of companies, we are also able to offer integrated B2B insight and marketing solutions for the world’s most iconic brands.

Nick Hague


What We Do

Every project at B2B International has strategic implications for our client and is designed to meet specific business challenges. Whether you are looking to better understand the opportunity within a new market, assess your new or existing product/service portfolio, improve your customer experience, or reposition your brand, our research can help.

Click here to find out more about the types of research we conduct:


Industries We Research

Two of the most important questions our clients ask of us are…

“Have you researched my market?” and “Can you reach my target audience?”

At B2B International, we focus on researching complex and niche markets, and reaching hard-to-reach decision makers. We have covered every industry vertical in every corner of the world. Click here to find out about our experience in your sector:



Where We Are

We are a global company in terms of the research we carry out and our on-the-ground presence.

Click on any of the office locations below to contact a research team near you: