Research for content marketing: Cut through the noise and create content your customers really want

• Uncover the underlying needs, challenges and motivations that content needs to meet and address

• Understand content consumption habits – channel, format, device, time of day etc

• Identify hot and emerging trends and topics customers will be most interested in

• Provide original research and fresh insights to establish thought leadership and add credibility

• Align content with business objectives and brand positioning

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A global provider of enterprise information security services approached us to receive insights to support their content marketing and PR efforts. Global spending on information security among businesses had grown rapidly since the beginning of the decade and the complex nature of modern IT security threats meant that businesses were devoting more and more of their overall IT budgets to improving security.

In response to these trends and the opportunity presented, our client wanted to develop a growing range of information security services and to link these services with the security challenges that may arise for customers within the client’s core offerings. To support communications around these expanding capabilities and build a “thought leadership” positioning on the subject, our client commissioned research to support marketing and PR efforts.