Research for content marketing: Cut through the noise and create content your customers really want

Despite the EU’s vision of a Digital Single Market, many regulations and taxes still vary by country, causing major hurdles for online businesses transacting across Europe.

We were approached by Stripe, a technology company that builds economic infrastructure for the internet, to conduct thought leadership research exploring how regulatory complexities are impacting international business growth; what regulations should be harmonized across the EU; and how technology can play a vital role in reducing the complexities involved in abiding by and managing this.

A global provider of enterprise information security services approached us to receive insights to support their content marketing and PR efforts. Global spending on information security among businesses had grown rapidly since the beginning of the decade and the complex nature of modern IT security threats meant that businesses were devoting more and more of their overall IT budgets to improving security.

In response to these trends and the opportunity presented, our client wanted to develop a growing range of information security services and to link these services with the security challenges that may arise for customers within the client’s core offerings. To support communications around these expanding capabilities and build a “thought leadership” positioning on the subject, our client commissioned research to support marketing and PR efforts.