Understanding Markets and Opportunities

Our market and opportunity research helps b2b businesses develop a sustainable and profitable go-to-market plan. We can help you identify the size of the opportunity, assess the market and competitors, finding the right routes to market and crafting a compelling proposition aligned to market needs.

Assess The Market
Assess The Market
Pinpoint opportunities and threats, identify competitors, map value chains and home in on the unmet market needs. Make smarter strategic choices armed with your “market map”.
Understand market size, structure and opportunities
Understand market size, structure and opportunities
Quantify and simulate the size and realistic sales opportunity of the markets under consideration, and understand and measure buying patterns, product preferences and unmet needs to identify who to target, with which solutions and how to do it.
Grow Organically
Grow Organically
Use primary research to get your 4Ps of price, product, place and promotion right and hit the ground running when entering new markets, and find the best doors to knock on by building account-level intelligence on target organisations, buyers and influencers.
Acquire New Business
Acquire New Business
Identify the best targets for acquisition through our thorough and structured process. Independently test assumptions that underpin your acquisition business case.
Pinpoint opportunities and threats, identify competitors, map value chains and home in on the unmet market needs. Make smarter strategic choices armed with your “market map”.
Quantify and simulate the size and realistic sales opportunity of the markets under consideration, and understand and measure buying patterns, product preferences and unmet needs to identify who to target, with which solutions and how to do it.
Use primary research to get your 4Ps of price, product, place and promotion right and hit the ground running when entering new markets, and find the best doors to knock on by building account-level intelligence on target organisations, buyers and influencers.
Identify the best targets for acquisition through our thorough and structured process. Independently test assumptions that underpin your acquisition business case.

Clients We Have Worked With

Case Studies

Developing a multi-country go-to-market strategy for a new DIY app

A manufacturer of industrial tools and household hardware had launched a highly successful app in the USA. The app allowed DIYers to view how-to guides, talk to tradesmen via the app if they needed help, automatically shop all the products they need with e-commerce support.

Consequently, the manufacturer commissioned us to explore the opportunity of launching the app in the UK, Italy and Canada, while also understanding the threats and barriers that would cause problems when launching elsewhere that only local knowledge could provide.

Tapping into the needs and values of B2B parcel carrier customers

A leading delivery service and courier provider commissioned us to carry out an extensive customer segmentation study with the aim of entirely remodelling their existing firmographic segmentation strategy.

To better meet customer needs in the future, the client aimed to completely change the current client value proposition to offer a segmented service offering based on a customer value and needs segmentation.