Understanding Markets and Opportunities

Our market and opportunity research helps b2b businesses develop a sustainable and profitable go-to-market plan. We can help you identify the size of the opportunity, assess the market and competitors, finding the right routes to market and crafting a compelling proposition aligned to market needs.

Assess The Market Size, Structure & Prioritise Opportunities Grow Organically Make Acquisitions

Assess The Market

Pinpoint opportunities and threats, identify competitors, map value chains and home in on the unmet market needs. Make smarter strategic choices armed with your “market map”.

Size, Structure & Prioritise Opportunities

Quantify and simulate the size and realistic sales opportunity of the markets under consideration, and understand and measure buying behaviours, product preferences and unmet needs to identify who to target, with which solutions and how to do it.

Grow Organically

Use primary research to get your 4Ps of price, product, place and promotion right and hit the ground running when entering new markets, and find the best doors to knock on by building account-level intelligence on target organisations, buyers and influencers.

Make Acquisitions

Identify the best targets for acquisition through our thorough and structured process. Independently test assumptions that underpin your acquisition business case.

Assess The MarketSize, Structure & Prioritise OpportunitiesGrow OrganicallyMake Acquisitions

Assess The Market

Pinpoint opportunities and threats, identify competitors, map value chains and home in on the unmet market needs. Make smarter strategic choices armed with your “market map”.

Size, Structure & Prioritise Opportunities

Quantify and simulate the size and realistic sales opportunity of the markets under consideration, and understand and measure buying behaviours, product preferences and unmet needs to identify who to target, with which solutions and how to do it.

Grow Organically

Use primary research to get your 4Ps of price, product, place and promotion right and hit the ground running when entering new markets, and find the best doors to knock on by building account-level intelligence on target organisations, buyers and influencers.

Make Acquisitions

Identify the best targets for acquisition through our thorough and structured process. Independently test assumptions that underpin your acquisition business case.