Market Opportunity Research and Analysis

Our market opportunity research and analysis helps B2B businesses develop a sustainable and profitable go-to-market plan. We can help you identify the size of the opportunity, assess the market and competitors, find the right routes to market and craft a compelling proposition aligned to market needs.

Clients use our market opportunity research and analysis to determine the attractiveness of a new business opportunity. Competitive intelligence analysis is a major component of our market opportunity research, focusing not only on identifying the threats of the competition but also on building and developing an opportunity.

Overall, our market opportunity research and analysis enables businesses to make better long-term strategic decisions. By evaluating the demand for a product or service demand, effective strategies and new opportunities can be uncovered.

How does our market opportunity research work?

Assess The Market

Pinpoint opportunities and threats, identify competitors, map value chains and home in on the unmet market needs. Make smarter strategic choices armed with your “market map”.

Market Assessment & Situation Analysis Competitive Intelligence

Understand market size, structure and opportunities

Quantify and simulate the size and realistic sales opportunity of the markets under consideration, and understand and measure buying patterns, product preferences and unmet needs to identify who to target, with which solutions and how to do it.

Market Sizing Studies Usage & Attitude Research

Grow Organically

Use primary research to get your 4Ps of price, product, place and promotion right and hit the ground running when entering new markets, and find the best doors to knock on by building account-level intelligence on target organizations, buyers and influencers.

Go-to-Market Planning Sales & Account-Based
Marketing Intelligence

Acquire New Business

Identify the best targets for acquisition through our thorough and structured process. Independently test assumptions that underpin your acquisition business case.

Acquisition Research

Pinpoint opportunities and threats, identify competitors, map value chains and home in on the unmet market needs. Make smarter strategic choices armed with your “market map”.

Market Assessment & Situation Analysis Competitive Intelligence

Market Sizing Studies Usage & Attitude Research

Go-to-Market Planning Sales & Account-Based
Marketing Intelligence

Identify the best targets for acquisition through our thorough and structured process. Independently test assumptions that underpin your acquisition business case.

Acquisition Research

Clients We've Worked With

Market Opportunity Research Case Studies

Developing a multi-country go-to-market strategy for a new DIY app

A manufacturer of industrial tools and household hardware had launched a highly successful app in the USA. The app allowed DIYers to view how-to guides, talk to tradesmen via the app if they needed help, automatically shop all the products they need with e-commerce support.

Consequently, the manufacturer commissioned us to explore the opportunity of launching the app in the UK, Italy and Canada, while also understanding the threats and barriers that would cause problems when launching elsewhere that only local knowledge could provide.

Read full case study >

Using customer needs research to support Ligentia’s global strategy

Ligentia needed to validate key themes with a customer and market view as part of a planned refresh of the brand and build out of the product portfolio and marketing collateral to support the next chapter of global growth, to ensure that all developments were based on real market requirements and needs.

Ligentia required research to better understand market requirements and needs. Not only did this research need to investigate the impact of trends beyond COVID-19, but it was also necessary to predict future challenges and how customers are looking to change their operations in response to these so that Ligentia could continue to develop market-leading solutions and services.