Our market and opportunity research helps b2b businesses develop a sustainable and profitable go-to-market plan. We can help you identify the size of the opportunity, assess the market and competitors, finding the right routes to market and crafting a compelling proposition aligned to market needs.
Pinpoint opportunities and threats, identify competitors, map value chains and home in on the unmet market needs. Make smarter strategic choices armed with your “market map”.
Quantify and simulate the size and realistic sales opportunity of the markets under consideration, and understand and measure buying behaviours, product preferences and unmet needs to identify who to target, with which solutions and how to do it.
Use primary research to get your 4Ps of price, product, place and promotion right and hit the ground running when entering new markets, and find the best doors to knock on by building account-level intelligence on target organisations, buyers and influencers.
Our b2b-focussed approach combines active listening at every touchpoint with sophisticated analytical techniques to bring the voice of the customer into the heart of your business. We help clients to deliver a superior customer experience and drive greater profitability and long-term loyalty.
Our end-to-end solution for product and pricing research is designed to help b2b businesses innovate successfully and profitably. We work with clients to understand customer needs and how to meet them, and implement a sustainable pricing strategy to avoid leaving ‘money on the table’.
Our specialist brand and marketing research solution helps clients to measure brand value and track brand health over time. We can help you find a compelling brand proposition that resonates with the market, creates maximum value, generates loyalty and drives new business.