The 6 Top Drivers of B2B CX Excellence

Recent research we conducted with marketing professionals of large b2b companies showed that only 14% of firms are truly customer centric where the customer experience is embedded into their company culture. We examined over 500 b2b brands to determi ...

Running a Successful Brand Tracking Programme

Tracking performance and positioning is a key element of any successful brand strategy. Here are 10 important steps to follow to ensure a successful tracking programme. ...

Written by Ian Marshall

Millennials In Mind

Generational differences between Baby Boomers, Generation X and Millennials is a hot topic. What does it all mean for B2B marketing and business strategy? ...

Written by Thomas Grubert

Current Trends in the World of B2B Marketing

What’s keeping b2b marketers awake at night? Which marketing strategies are businesses using to drive growth right now? How customer-centric are b2b companies? We’ve put the answers to these questions, plus many more findings from our latest B2B ...

How to Compete in a Commoditized Market

In order to counteract buyers who seek to commoditize their suppliers, a b2b company has to find ways other than lowering its prices to differentiate its offering. This white paper outlines how exactly a company can do this. ...

Written by Claudia Knod

Online Versus Telephone; Which is Best in B2B Research Projects?

The data collection methods used by market researchers have changed dramatically over the last two decades. For b2b market researchers, online surveys and telephone interviews are the main data collection methods. This paper examines the use of these ...

Written by Marc Brokenbrow

What Is the Future for B2B Focus Groups?

Focus groups have always been a popular research method in communication studies or ad testing. However, in b2b research, they are more niche and their use has declined in recent years. Is this because focus groups are not appropriate for today’s b ...

Written by Simi Dhawan