As business-to-business market research specialists, it goes without saying that we have a rich seam of experience in terms of different industry sectors, clients, types of research and techniques. All of these are elements you would expect from a trusted market research partner.

However, we believe that one of our biggest strengths comes from our thought leadership capabilities. We think the best findings are those that successfully marry existing analytical approaches with genuinely fresh perspectives. This comprehensive collection of our thinking on business-to-business research is testament to this rigorous, ideas-driven approach. In short, we go beyond knowledge.

Market Opportunities

The Secrets of Assessing B2B Market Sizes

Knowing the size of a market is a fundamental requirement for all marketing plans. The market size is a measure of the potential available to a company and it is the starting point for developing a marketing strategy. This paper discusses how market ...

Written by Ian Marshall
Branding

How much is your brand worth?

How much is your brand worth? Determining the value of a brand is not an easy task. This handy infographic provides some step-by-step analysis pointers that will help you to establish an accurate brand valuation. ...

Acquisition Research

Guiding Acquisitions and Investment Policy

The sizeable sums involved in acquisitions, and the dire implications they have on a company's future, demand that these decisions are in the hands of the senior team running the organisation. But, what is the role of research in acquisition studies? ...

Written by Paul Hague
Market Opportunities

Market Sizing: Is There A Market Size Formula?

Two key questions unlock the door for the strategic plans which marketing directors have to prepare on any product or division within their company. Where are we going (with the product/division)? How are we going to get there? Knowledge of market si ...

Global Intelligence

Market Sizing In China

One of the main objectives for many companies when carrying out research in China is to establish the size of the market. Market size information can be used to gauge the overall size of the opportunity, to prioritize segments of the market for speci ...

Market Intelligence

Market Research And Sales Managers

The essential element of the sales manager's survival kit is good information, particularly in four areas: the company's sales, the structure of the market, detailed knowledge of buyers and the strengths and weaknesses of the company vis-a-vis the co ...

Global Intelligence

Entering China

China is now often seen as the most lucrative opportunity in the developing world. The country is no longer just viewed as a low-cost manufacturing base, but also increasingly as a lucrative market with a receptive audience of customers. ...

Market Opportunities

Small Businesses – An Anthropological Insight

Small companies offer a huge opportunity for big companies. There are millions of them. However, in order to do business with small companies, it is necessary to understand them. This is the subject and purpose of this White Paper. ...

Written by Paul Hague