Transport and Logistics Market Research

Examples of studies completed:

• Segmentation: Segmenting the market for all commercial fleets to identify targetable personas with distinctive needs and behaviors.

• Path to Purchase: Exploring the buyer journey for tires including decision maker needs, behaviors and touchpoints.

• Concept Testing: Optimizing an engine maintenance solution that includes a suite of services by identifying which services should be included and which benefits should be highlighted in messaging.

Examples of audiences engaged:

• Fleet managers for a variety of fleet sizes and types (e.g. truckload carriers, last-mile carriers, private fleets, government fleets).

• Decision makers for a variety of consumables (e.g. tires, lubricants, spare parts) across a breadth of vehicle types (e.g. cars, box trucks, buses, tractor-trailers, off-road heavy equipment, agricultural equipment).

• Maintenance managers and technicians.

• Vehicle drivers & operators.

Examples of studies completed:

• Branding Research: Evaluating brand health for a third-party logistics provider with decision makers at both shippers and carriers.

• Opportunity Assessment: Understanding what shippers need from carriers in terms of delivery speeds, package tracking, customer service and added-value delivery services (e.g. photo-on-delivery, signature required, etc.).

• Trends & Behaviors Assessment: Exploring how organizations have set up their distribution networks (e.g. transportation modes, outsourcing) in response to evolving trends such as COVID and ecommerce.

Examples of audiences engaged:

• Decision makers responsible for carrier selection at large volume shippers.

• Dispatchers and logistics decision makers at carriers.

• Senior logistics decision makers responsible for setting supply chain and distribution network strategy.