Transport and Logistics Market Research

The transportation and logistics space is constantly evolving with increased supply chain complexity and the growth of ecommerce. We have researchers with logistics expertise who can design and deliver world-class research projects in this evolving industry.

Explore our experience in: Transportation Market Research | Logistics Market Research

 

Transportation Market Research Experience

Transportation Market Research Experience

Examples of studies completed:

  • Segmentation: Segmenting the market for all commercial fleets to identify targetable personas with distinctive needs and behaviors.

  • Path to Purchase: Exploring the buyer journey for tires including decision maker needs, behaviors and touchpoints.

  • Concept Testing: Optimizing an engine maintenance solution that includes a suite of services by identifying which services should be included and which benefits should be highlighted in messaging.

Examples of audiences engaged:

  • Fleet managers for a variety of fleet sizes and types (e.g. truckload carriers, last-mile carriers, private fleets, government fleets).

  • Decision makers for a variety of consumables (e.g. tires, lubricants, spare parts) across a breadth of vehicle types (e.g. cars, box trucks, buses, tractor-trailers, off-road heavy equipment, agricultural equipment).

  • Maintenance managers and technicians.

  • Vehicle drivers & operators.

Clients we’ve helped:

 

Logistics Market Research Experience

Logistics Market Research Experience

Examples of studies completed:

  • Branding Research: Evaluating brand health for a third-party logistics provider with decision makers at both shippers and carriers.

  • Opportunity Assessment: Understanding what shippers need from carriers in terms of delivery speeds, package tracking, customer service and added-value delivery services (e.g. photo-on-delivery, signature required, etc.).

  • Trends & Behaviors Assessment: Exploring how organizations have set up their distribution networks (e.g. transportation modes, outsourcing) in response to evolving trends such as COVID and ecommerce.

Examples of audiences engaged:

  • Decision makers responsible for carrier selection at large volume shippers.

  • Dispatchers and logistics decision makers at carriers.

  • Senior logistics decision makers responsible for setting supply chain and distribution network strategy.

Clients we’ve helped:

 
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