Government and Public Sector Market Research

Talk to the B2B research experts

Government bodies often obtain a great deal of value out of market research as they seek to ensure that the services they provide meet the needs of taxpayers. Education, which we regard as a separate sector in its own right, is a good example of this, but the rest of the public sector can derive equal use out of market research.


Wide Client & Area Experience

B2B International has worked on numerous economic development and labor market studies for Business Link, Learning & Skills Councils, Regional Development Authorities, local government and central government departments.

Our public sector market research experience covers many different countries, from regional inward investment opportunities from within China through to sourcing potential partners for UK government supplied services in the US, Canada, Australia, Norway, Denmark, Germany and Ireland.

We have carried out many projects looking at different policy areas and several studies looking at place management. Our international team has helped SMEs within the manufacturing and engineering sectors to export their products to countries as far afield as Indonesia, Malaysia, Singapore, Thailand & Vietnam.

Whether the policy area is about transport, health, education & skills or public sector communications, B2B International can help.

  • Usage And Attitude Research (U&A)
  • Workforce Surveys
  • Customer Service Surveys
  • Economic Surveys
  • New Product Research
British public sector clients
British public sector clients
  • Business Link in London
  • Business Link Northwest
  • Central Office of Information (COI)
  • Energy & Utility Skills
  • Health & Safety Executive (HSE)
  • Land Registry
  • Met Office
  • NHS Supply Chain
  • Scottish Enterprise
  • Serco
  • The Mersey Partnership
  • UK Department of Health
  • UK Trade & Industry (UKTI)
  • United Kingdom Hydrographic Office (UKHO)
  • Wigan Council
Public sector clients from outside the UK
Public sector clients from outside the UK
  • Athens Tourism & Economic Development Agency
  • Enterprise Ireland
  • Visit Denmark

3 Reasons To Consider B2B International

Entirely Custom Research
None of our research is off-the-shelf. Every project is designed and built from scratch specific to your unique needs and objectives.
Completely Independent
We offer an unbiased and impartial evaluation of your research requirements, your market position and the opportunities available.
Actionable Results
We not only deliver valuable insights, but also work with you to help drive the recommended tactical and strategic changes.
Speak to one of our government and public sector industry experts
Want to learn more about our research in the government and public sector industry and how it could benefit your business? Get in touch with one of our team to discuss your requirements and see which of our research services would be most useful.

Government & Public Sector Market Research Case Study

Business Challenge

Government and public sector departments need eyes and ears to obtain intelligence just like commercial organizations. We have worked for export and trade departments, for inward investment departments and for public policy departments. Our case study describes the work we carried out for a government department responsible for encouraging exports among small and medium businesses in high-value engineering markets. These SMBs are organisations that often can’t afford government and public sector market research or are not experienced in commissioning market research studies.

What We Did

We started with a deep dive into desk research looking at imports and exports of different types of engineering products into Southeast Asian countries. We obtained government figures that helped us assess the market size for the products. We brought the focus on to Indonesia, Malaysia, Singapore, Thailand, and Vietnam as countries offering opportunities and worthy of extended fieldwork, particularly into packaging machinery, machine tools & metrology and advanced materials. Over 150 interviews were carried out with importers and large buyers of this type of equipment in the target countries.

We were able to show specifically what type of companies would welcome high quality Western imports and to point to vertical markets with high levels of interest such as electronics, medical, aerospace and automotive. Practical help was provided in the form of lists of contacts at organizations that could help an importer penetrate the markets.


Government & Public Sector Market Research Case Study

Business Challenge

UKTI is the UK Government department charged with helping UK businesses succeed overseas, as well as encouraging foreign businesses to invest in the UK. This department faced an important challenge on behalf of a key asset to the UK economy – its engineering sector. UKTI recognized that this innovative part of the UK economy was not fulfilling its potential in five fast-growing economies in South-East Asia: Singapore, Malaysia, Thailand, Vietnam and Indonesia. It therefore engaged B2B International to assess the extent to which opportunities lay in these countries across the sectors of packaging machinery, machine tools, metrology and advanced materials. Having sized the overall opportunity in each country and vertical, our role was to advise on how UK businesses could make the most of these opportunities, as well as identifying specific niches.

What We Did

B2B International constructed a two-stage project consisting of a broad ‘macro’ stage aimed at identifying the scale of the opportunities, before a deep-dive stage aimed at exploring the precise nature of opportunities as well as the willingness and ability of target customers to do business with UK enterprises.

The ‘macro’ stage was built around multilingual desk research, accompanied by expert interviews with key economists and industry leaders in each sector and country. The deep-dive stage took the form of a survey; specifically 200 interviews spread across the industries of sectors where the greatest opportunity lay. This led to our identifying the five sectors offering most potential, before identifying specific niches within those sectors for UK firms to target. The detailed findings were made available by UKTI to UK businesses.

Learn how our government and public sector market research can help your business
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