Monitor the success of your solutions in-market by combining internal and market data. Use “what if” scenarios to understand the effect of optimizing your product / brand portfolio.
Monitor the success of your solutions in-market by combining internal and market data. Use “what if” scenarios to understand the effect of optimizing your product / brand portfolio.
A major producer of LED lighting systems approached B2B International to aid a successful re-launch of one of their brands. A couple of years prior to the project, the client had launched a new, lower cost product range. Initially positioned separately, the company then decided to market the new range under their core brand.
To aid a successful re-launch, our client wanted to get an understanding of installer’s perceptions of the core brand versus competing brands and what strengths & weaknesses major brands have.
Our client also wanted to get insight into the perceptions of the potentially competing brands in their product portfolio and see whether each proposition is understood and considered relevant for purchase. The major question the client had was whether the cheaper product range would have a negative impact on the perception of the core brand.