Our Superpowers research has shown that it has never been so important to consider how your brand is perceived by all stakeholders. So much so, one of the key ingredients to Superpower your CX is to have a progressive approach to all stakeholders.
A stakeholder is anyone who can affect or is affected by the actions of a corporation. This can range from employees to customers, influencers to shareholders. With Stakeholder Perceptions Research you can identify areas for improvement, understand stakeholder attitudes and motivations, and ensure you are satisfying all stakeholders, providing a superior brand experience across the board.