Stakeholder perceptions: Find out what employees, business partners and influencers think of your brand

Find out what employees, business partners and influencers think of your brand and how it should adapt to changing marketing conditions.

 

Our approach: The Employee Engagement Matrix

Stakeholder perceptions

  • The Employee Engagement Matrix is way to bring together two important components of stakeholder perceptions: job satisfaction and commitment to the company

  • Often, companies focus too much on employee churn figures: this may neglect employees who are committed to the company but may be frustrated or derive little satisfaction from their jobs

  • Conversely, over-focusing on internal satisfaction scores can ignore groups of employees who are uncommitted and could easily be enticed by an opportunity at another company

  • By measuring levels of satisfaction and commitment within your business and presenting it in the Employee Engagement Matrix, you can identify stakeholder groups and the different types of support they may need

 

Case study: Comparing the market perceptions of two major brands to inform post-acquisition strategies

Our client was finalising the acquisition of a key competitor in the trailer parts and accessories market. This would bring together two of the largest and well-known parts brands. Our client needed independent insights to understand how the two brands were perceived in the eyes of the market, and to assess the suitability of either brand name post-acquisition. Our client had conducted similar research 6 months prior but felt that the sample size was biased in favour of one of the two brands. It required a more balanced perspective.

 
 

Activation services: Helping you get the most out of your research investment

 
Focus Groups
Using group interaction to identify and explore behaviour, attitudes and processes, and throw light on why, what and how questions on a given topic.
 
Ethnography / On-Site Immersion
Ethnographic research uses observation to explore the behaviours and needs of a target audience and uncover deeper, more powerful insights.
 
Workshops / Action Planning
Internal action workshops with every stakeholder to understand the research findings, prioritise next steps and drive action.
 
Internal Comms
Creating infographics, booklets, videos and presentations to communicate research findings to the wider business in an engaging and memorable way.
 

B2B Insights and Viewpoints: What we’ve learned from doing Stakeholder Perceptions Research

Get in touch to find out how you can benefit from Stakeholder Perceptions Research