Find out what employees, business partners and influencers think of your brand and how it should adapt to changing marketing conditions.
Find out what employees, business partners and influencers think of your brand and how it should adapt to changing marketing conditions.
The Employee Engagement Matrix is way to bring together two important components of stakeholder perceptions: job satisfaction and commitment to the company
Often, companies focus too much on employee churn figures: this may neglect employees who are committed to the company but may be frustrated or derive little satisfaction from their jobs
Conversely, over-focusing on internal satisfaction scores can ignore groups of employees who are uncommitted and could easily be enticed by an opportunity at another company
By measuring levels of satisfaction and commitment within your business and presenting it in the Employee Engagement Matrix, you can identify stakeholder groups and the different types of support they may need
Our client was finalising the acquisition of a key competitor in the trailer parts and accessories market. This would bring together two of the largest and well-known parts brands. Our client needed independent insights to understand how the two brands were perceived in the eyes of the market, and to assess the suitability of either brand name post-acquisition. Our client had conducted similar research 6 months prior but felt that the sample size was biased in favour of one of the two brands. It required a more balanced perspective.
