B2B International

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The Market Research Blog

Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.

August 2016 / Written by

Is Training a Critical Marketing Expense?

Howard Schultz, the founder of Starbucks, is always good for a quote. ...

August 2016 / Written by

The Age Of Responsiveness Is Dead

What would you think is a fundamental customer need, a key differentiator, ...

August 2016 / Written by

Who The Hell Makes This Car?

If you opened the Financial Times this weekend, on page 3, the ...

August 2016 / Written by

The Fog Is Clearing

We market researchers need to distil oceans of data and make them ...

August 2016 / Written by

Me, Biased, You Are Joking!

Three years ago, an interesting experiment was carried out by Guy Mayraz, ...

August 2016 / Written by

Supply Chain Woes

An interesting article caught our attention recently. It was about the supply ...

August 2016 / Written by

The Salesman Is Dead! Long Live the Salesman!

Selling has never been regarded as a profession – at least it’s ...

August 2016 / Written by

The Future Of The Market Research Industry After Brexit

We know, we know. Everyone is fed up of talking about Brexit. ...

August 2016 / Written by

Output From Our Recent Customer Experience Roundtable Event

Back in June we hosted the B2B Customer Experience Roundtable event in ...

July 2016 / Written by

Mastercard’s New Logo

It is always interesting when a ...

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