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The Market Research Blog

Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.


December 2016 / Written by

Goodbye Cosy Relationships; Hello Millennials

We haven’t talked about millennials for a while in our blog. This is not because ...

November 2016 / Written by

4 Critical Success Factors For Measuring Advertising Effectiveness

Advertising is big business. Last year, a record $142.5bn was spent on ...

November 2016 / Written by

The Future for Social Media in B2B Marketing

We are forever being asked the importance of social media in business to business marketing. ...

November 2016 / Written by

Email Gaffes and Market Researchers

We had a cringe moment last week. Did you hear about the ...

November 2016 / Written by

Questionnaire Dos and Dont’s

At the heart of market research studies is a questionnaire. People may ...

November 2016 / Written by

MOSAIC™ – How To Ensure You Achieve Action From Market Research

Today we share with you a proprietary framework we have developed for ensuring you deliver ...

November 2016 / Written by

The Trump Victory Begs a Couple of Questions for Market Researchers

The first question relates to the accuracy of market research in predicting events. Clinton was favourite, so what went wrong? ...

November 2016 / Written by

Segmentation Guidelines for Business-To-Business Markets

All business-to-business companies segment their customers. In the main, b2b companies segment ...

November 2016 / Written by

3 Key Takeaways From Our CX Event

Last week, we welcomed 30 CX leaders from across the globe to ...

November 2016 / Written by

10 Top Tips for Improving Customer Experience

Here are our 10 top tips that for improving your customers’ experience. ...

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