The Market Research Blog

Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.


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July 2015 / Written by

Using Behavioural Economics to Get to the Truth

As marketers researchers our job is to ask questions and get to ...

July 2015 / Written by

Building Better Customer Experiences with Market Research

Ensuring the customer is at the centre of your business decisions and ...

July 2015 / Written by

How We Use Market Research to Get the Most Valuable Insights From Big Data

These days, many organisations have tons of data at their disposal. This ...

July 2015 / Written by

Manchester Is the Place to Be for Graduates

We were interested to read the findings of a press report in ...

July 2015 / Written by

The Importance of a Pricing Strategy in Optimising Sales and Profit

For those of you who received our 2015 Calendar, you will know ...

June 2015 / Written by

[Slideshare] 8 Places to Look for New Product Ideas

This month, as part of our 2015 Calendar series on developing a successful marketing strategy, ...

June 2015 / Written by

The Importance of Adaption and Change

Over time, many large organisations either decrease in size or disappear completely. ...

June 2015 / Written by

Common Sense: The Rise of Sensory Marketing

More than ever, consumers and businesses alike are inundated by advertisements from ...

June 2015 / Written by

The Importance of an Augmented Product

As those of you with our 2015 Calendar will know, this month ...

Our industry expertise

Excellent customer service, highly proficient technically, a great understanding of the subject matter, and superb presentation skills which brought a quite complex subject matter to life.

Trinity Mirror

B2B International did a perfect job with this assignment. My sincere thanks to you for your professionalism, your patience, and for your tremendously valued consultation.

International Paper