The Market Research Blog

Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.

April 2017 / Written by

Are We Really Innovative?

Clay Christensen, in his book The Innovator’s Dilemma, describes two types of ...

April 2017 / Written by

An Industry in the Making

With our headquarters in the UK, we naturally have an interest in ...

April 2017 / Written by

You Look Angry. Are You?

In most of the surveys we carry out we include questions that ...

April 2017 / Written by

Commitment to Values

We make no apology for having a sequel to our previous blog ...

April 2017 / Written by

Keep the First Aid Kit Handy

A couple of news items caught our attention this week. The first ...

April 2017 / Written by

Is There Such a Thing as a Three Question Survey?

It isn’t unusual for a client to contact us and say that ...

April 2017 / Written by

Je Ne Regrette Rien

Imagine you are being interviewed by a market researcher and you are ...

March 2017 / Written by

Small Steps to a Big Experience

The Chief Economist of the Bank of England, Andy Haldane, made the assertion last week ...

March 2017 / Written by

Fake News – a Problem for Researchers

We market researchers are in the business of discovering facts. We assess ...

March 2017 / Written by

The Latest Trends and Innovations in Qualitative Research

Gone are the days when the term ‘qualitative research’ would conjure up ...

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