B2B International

Beyond Knowledge


The Market Research Blog

Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.

  • Filter by Industries

  • Filter by People

  • Filter by Research Type

  • Filter by Region

July 2016 / Written by

Mastercard’s New Logo

It is always interesting when a ...

July 2016 / Written by

3 Peaks Challenge Conquered in 23 Hours and 7 Minutes

You’ll remember that back in April we announced that two members of ...

July 2016 / Written by

Putting a Price on Electric Cars

We like the concept of the value equivalence line. When somebody buys ...

July 2016 / Written by

Do We Choose the Best Brand or One That Is Simply OK?

As marketers our aim is to position our brand so that it ...

June 2016 / Written by

Download our Behavioural Economics Toolkit

Have you ever found yourself choosing one brand over another simply because ...

June 2016 / Written by

Wolseley and B2B International Honoured as a 2016 Confirmit Achievement in Customer Excellence Award Winner

11th Annual ACE Awards Shine Light on Outstanding Voice of Customer Activities ...

June 2016 / Written by

[Video] The Biggest Challenges of Multicultural B2B Research

Cultural bias affects all research carried out in B2B. The big challenge for researchers is ...

June 2016 / Written by

[Video] The Major Differences Between B2B and B2C Research

The differences between B2B and B2C research are well-known. B2B research is dealing with larger, ...

June 2016 / Written by

[Video] Our Approach to Multicultural B2B Research

Multicultural b2b research is important as businesses of different sizes, industry sectors and geographies act ...

June 2016 / Written by

Read Conor Wilcock’s Chapter in The Market Research and Insight Yearbook

The recently published Market Research and Insight Yearbook, put together by the ...

Our industry expertise