The Market Research Blog

Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.

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November 2015 / Written by

The Fastest Growing Companies in Germany Have Been Revealed

German business magazine „Focus“ and the statistics portal „Statista“ have ...

November 2015 / Written by

10 Traps To Avoid When Carrying Out Customer Experience Research

Customer experience programmes, when executed effectively, are highly valuable. Learning more about ...

November 2015 / Written by

10 Key Tips on Building a Winning Customer Experience Programme

The customer should be at the heart of your marketing. To keep ...

November 2015 / Written by

Video: What Makes a Successful B2B Segmentation?

The common problem with b2b segmentation is failure at the implementation phase. This is ...

November 2015 / Written by

Launch of B2B Advisory

With years of experience in business-to-business markets, B2B International has examined almost ...

November 2015 / Written by

Product Strategy: Get to Know Your Product Life Cycle

For those of you with our 2015 Calendar, you will have noticed ...

October 2015 / Written by

Manchester Named 8th Best City to Visit in the World

Having being based in Manchester since the company’s launch in 1998, everyone ...

October 2015 / Written by

Is Your Company Susceptible to IT Security Risks?

With so many high profile cyber-attacks hitting the news in the past ...

October 2015 / Written by

German “Mittelstand” is back

91% of companies still plan new investments in 2015 German Mittelstand companies, the backbone of ...

October 2015 / Written by

[Video] How to Improve Customer Loyalty and Achieve a Leading NPS

Loyal customers are vital to business success as they provide a high “lifetime value”. Furthermore, ...

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