A Guide to Digital Ethnography in B2B Market Research

What is Digital Ethnography? Digital ethnography, which involves collecting photos and videos from respondents, is becoming an increasingly popular method of gathering unique insights that are often missed in telephone interviews and online surveys. ...

October 2024 / Written by Jennifer Strange

3 B2B Pricing Challenges and How to Overcome Them

A brief overview of some of the unique challenges involved in B2B pricing and how to handle them Pricing exercises are a common component of market research projects and a range of methods have been developed to identify the optimal price for a new p...

September 2024 / Written by Thomas Grubert

How Market Research Can Help Guide Your Market Entry Strategy

A business without ambition will not survive long in the market. Just like in sports, we need to set new goals, and doing things the same way repeatedly will not only not lead to growth but will probably lead to a deterioration in business performanc...

September 2024 / Written by Beata Miklosz

3 Top Tips for Running Effective Online Focus Groups

The shift to conducting more research online It is fair to say that the most long-lasting change to our daily lives following the COVID-19 pandemic has been to the way we work. This is true as much for market research as it is for many other industri...

September 2024 / Written by Grace Ennis

Derived Importance: What Is It, and Why Does It Matter?

What Is Derived Importance? Often in market research surveys, we ask respondents to rate their satisfaction across different stages of the customer journey, such as satisfaction with pricing, quality, and customer service responsiveness. With this da...

August 2024 / Written by Jack Barks

Navigating Remote Training: Turning Challenges into Opportunities

In my role as Resource and Development Manager, I’ve experienced firsthand the complexities of remote work, especially in training and developing our team using digital tools. While the challenges are real, so are the opportunities. Remote work...

August 2024 / Written by Jessica Timmins

The Benefits of Conducting In-Person Focus Groups

Focus groups are an extremely valuable method of qualitative data collection, which generate rich, qualitative data through open-ended questions and interactive discussions. They usually involve a moderator leading a discussion with a small group (id...

August 2024 / Written by Emma Flood