Event Roundup: Why Emotion Is at the Heart of B2B Decision-Making

  B2B International and gyro yesterday hosted a joint event to outline how large a role emotion plays in B2B decision-making. Nick Hague, B2B International’s head of growth, set the scene by pointing to our recent study of over 2,000 business ...

June 2019 / Written by B2B International

Blue Planet 3: David Attenborough and Blue Ocean Strategy

It’s not often I get to combine two passions of mine; business strategies and nature programmes narrated by David Attenborough. But with blue ocean strategy and Ecuadorian hummingbirds I can do exactly that. What is blue ocean strategy? Brought to ...

May 2019 / Written by Joe Boag

Event Invite: Using Emotion To Become First-Choice

The role of emotion in B2B marketing is something we’ve talked about for a long time here at B2B International. While it’s generally accepted that, as consumers, we are more likely to buy products or brands we have an emotional connection with, t...

May 2019 / Written by Conor Wilcock

Megatrends Series: Augmented Reality & Virtual Reality

Series Introduction: ‘Your Guide to the Future’ Here at B2B International, we’re always thinking of the latest innovations and emerging ‘megatrends’ shaping our clients’ industries and markets. So, for every month in 2019 we decid...

May 2019 / Written by B2B International

Join Us at Our Upcoming Event on Emotions in B2B Decision Making

Join B2B International for a free half-day event to hear our latest insights on the role that emotions play in b2b decision-making. What factors really influence b2b brand preference? And what sets apart the winning from the losing supplier? In numer...

May 2019 / Written by B2B International

Megatrends Series: 3D & 4D Printing

Series Introduction: ‘Your Guide to the Future’ Here at B2B International, we’re always thinking of the latest innovations and emerging ‘megatrends’ shaping our clients’ industries and markets. So, for every month in 2019 we decid...

April 2019 / Written by B2B International

How Not to Be Wrong in Business

Common sense is a powerful tool we use every day to help us make decisions, and while it is extremely useful, it can also lead us astray. Jordan Ellenberg’s book “How Not To Be Wrong” explains how the skills honed through the study of mathemati...

April 2019 / Written by Thomas Grubert

B2B International celebrates Women’s Day 2019

To mark International Women’s Day 2019, B2B International are shining a light in our amazing and talented female workforce! So, we asked them two questions. Enjoy! What is the best thing about being a woman? [Click to expand]   Who is your female ...

March 2019 / Written by B2B International