The Market Research Blog

Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.


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July 2015 / Written by

The Importance of a Pricing Strategy in Optimising Sales and Profit

For those of you who received our 2015 Calendar, you will know ...

June 2015 / Written by

[Slideshare] 8 Places to Look for New Product Ideas

This month, as part of our 2015 Calendar series on developing a successful marketing strategy, ...

June 2015 / Written by

The Importance of Adaption and Change

Over time, many large organisations either decrease in size or disappear completely. ...

June 2015 / Written by

Common Sense: The Rise of Sensory Marketing

More than ever, consumers and businesses alike are inundated by advertisements from ...

June 2015 / Written by

The Importance of an Augmented Product

As those of you with our 2015 Calendar will know, this month ...

June 2015 / Written by

Creating Engaging Outputs for Market Research Findings

As researchers, our key goal in any research study is to effectively ...

May 2015 / Written by

6 Tips for Mobile Data Collection in B2B Markets

We see a tremendous potential for mobile surveys in B2B markets: business ...

May 2015 / Written by

Who Is Leading the Way in B2B Mobile Data Collection?

Self-completion surveys on mobile devices have rapidly taken off over the last 5 years, as ...

May 2015 / Written by

People Power – Your Company’s Best Kept Secret

Success in business is all down to the people in your business. People do ...

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