B2B International

Beyond Knowledge


The Market Research Blog

Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.

October 2016 / Written by

Customer Experience Summit 2016

Come and join us at the Customer Experience Summit 2016 at Lords ...

October 2016 / Written by

No One Will Talk to Me!

Persuasion is critical in market research. If we can’t persuade people to ...

October 2016 / Written by

Are Tesco and Unilever Shooting Themselves in the Foot?

Today Tesco have taken the decision to publicly air its dirty laundry with ...

October 2016 / Written by

Traditional B2B Survey Methods Are Dead – or Are They?

The other day one of our long-standing clients challenged us. The question ...

October 2016 / Written by

Getting Ethnography Right: Key Dos and Don’ts

Ethnography is a way to explore the needs of an audience that ...

October 2016 / Written by

Apples And Brand Health

The Daily Mail ran an article last week saying that an apple ...

October 2016 / Written by

A Funny Thing Happened on Our Way to Work Today (and the Rorschach Inkblot Test)

A funny thing happened to one of our researchers on route from Manchester to our ...

September 2016 / Written by

Happy 18th Birthday Google (And B2B International)

Birthdays are a really special thing. It is the one day of ...

September 2016 / Written by

The Most Under-Used Question in B2B Market Research

We b2b market researchers are guilty of asking lots of questions. ...

September 2016 / Written by

The Irresistible Dangers of Micro Targeting

If you are selling diapers (nappies we call them in the UK) ...

  • Filter by Industries

  • Filter by People

  • Filter by Research Type

  • Filter by Region

Our industry expertise