Welcome to the B2B International blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B, this is where we keep you up to date with everything you need to know.

B2B International Joins gyro

We’re excited to announce that B2B International has been acquired by Dentsu Aegis Network and will become part of gyro, the world’s first full-service global agency dedicated exclusively to b2b marketing. gyro, headquartered in New York with a f...

October 2018 / Written by B2B International

B2B International Awarded Two Confirmit AIR Awards

We are delighted to announce that B2B International has won two Confirmit Achievement in Insight and Research awards. B2B International earned awards in both the Agency category and also took home the Judge’s Choice Award for Project Innovation bas...

October 2018 / Written by B2B International

Join Us At Research & Results 2018

Date & location: 24 October – 25 October, Munich Our stand: 244 Our workshop: 24 October, Room 7, 16:45 – 17:30 The world’s leading market research show, Research & Results 2018, is only weeks away!  Experience the latest trends an...

September 2018 / Written by B2B International

Persona Profiling: Bringing B2B Buyers to Life

The world of b2b selling has evolved over the last decade.  Digital technologies have blurred the lines across traditional channels and sales strategies, and account-based marketing (ABM) is reframing the way b2b sales organizations approach custome...

September 2018 / Written by B2B International

Be Prepared: Generation Z Takes over the Stage

The hype around Millennials (also called Generation Y, born around 1980-1995) doesn’t seem to end. We still read about their problems with Generation X in day-to-day business life, that they value experience more than possession and like to share e...

August 2018 / Written by Svenja Kruchten

How Your Customers Can Support Your Marketing Through Word of Mouth

During my time at University, I did a marketing internship at a German fashion label start up. On my first day, I was rather perplexed when my boss told me that they don’t do marketing and don’t need marketing. Back then, I just accepted that I w...

August 2018 / Written by Svenja Kruchten

B2B International Recognised in the 2018 MRS Operations Awards

B2B International is delighted to have been announced as a finalist in the 2018 MRS Operations Awards. The Operations Awards, or ‘Oppies’ as they’re affectionately known, provide research firms the opportunity to showcase the incredible range o...

August 2018 / Written by B2B International

Design Thinking: A User-Centered Framework for Driving Innovation

Innovation has been called the “lifeblood of successful organisations”. On a strategic level, it is considered an important catalyst for business growth, because new products and services can lead to differentiation and a competitive advantage. O...

August 2018 / Written by Alexandra Stanciu

Battlecards for Increasing Sales Success

A battlecard is a succinct guide or “cheat sheet” used by account management and sales teams for engaging with a customer or prospect. It plays a key role in ensuring communication of the customer value proposition is both compelling and aligned ...

July 2018 / Written by B2B International