Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.

How to Shorten a CX Tracker

Around 50% of the work that we do at B2B International directly involves the customer experience. A customer experience project can consist of a wide range of elements. Often, at stage one, our core aim is to understand and measure the customer exper...

December 2017 / Written by Caitlin Affleck-Brodie

A Researcher’s Guide to Presenting Data in Memorable Ways

How many times have you had to sit down and go through a long PowerPoint deck full of facts, figures and charts? Do you remember many of them? If not, chances are the deck was missing a key element. A coherent story. Storytelling has become an essent...

December 2017 / Written by B2B International

How to Carry out a Successful Customer Journey Mapping Project

Delivering a sub-par customer experience is a recipe for disaster. Get it right however, and you’ll enjoy far greater financial returns and long-term loyalty from your customers. One of the most effective tools in a customer experience research pro...

December 2017 / Written by B2B International

‘Tis the Season to be Marketing

4 B2B Marketing Ideas for a Merry Christmas Christmas is only a few weeks away. It might not yet be snowing outside, but the festive season is already in full swing – at least in the advertising industry. With Christmas being the most anticipated e...

December 2017 / Written by Judith Wieghardt

Using Taglines To Stand Out In B2B Markets

An email landed in my inbox last week which started with: “From today Vodafone will be changing our brand positioning for the first time in eight years from ‘Power to you’ to ‘The future Is exciting. Ready?’”. It certainly caught my atten...

November 2017 / Written by Nick Hague

Join Us at Research & Results 2017

Date & location: 25 October – 26 October, Munich Our stand: 249 (next to the Innovation Area) Our workshop: 26 October, Room 7, 09:45-10.30 The world’s leading market research show, Research & Results 2017, is only weeks away! Exper...

October 2017 / Written by B2B International

Ryanair and the Importance of Internal Culture in Customer Experience

If, as Peter Drucker famously once said, a company’s culture really does “eat strategy for breakfast”, then Ryanair’s culture must have a pretty full belly at the moment, having gorged contently on its ‘always getting better’ customer str...

September 2017 / Written by Matthew Powell

What Makes B2B International Special?

Since it was founded in 1998 with just 3 people, B2B International has grown steadily and now has 8 offices across 3 continents. What’s the secret behind this success? Certainly one of the key factors is the strong internal culture, allowing the co...

September 2017 / Written by B2B International

Our Asian Headquarters Has Moved!

We have moved! B2B International’s Asian Headquarters has recently moved to expand the in-house fieldwork capacity. The new office is situated in the centre of Beijing boasting a capacity of over 30 fieldwork researchers. This makes it the larg...

September 2017 / Written by B2B International