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The Market Research Blog

Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.


September 2017 / Written by

Tracking and Benchmarking KPIs to Drive Brand Growth

It is often said that standing still is the same as moving ...

August 2017 / Written by

Mind or Heart – Who Is Deciding?

It’s no secret that our purchasing decisions are not only based on ...

August 2017 / Written by

Can Open Innovation Drive Autonomous Vehicle Technology Forwards?

Open innovation is a popular technique for coming up with breakthroughs to ...

August 2017 / Written by

The 4 Types of Visualisation and the Role They Play in Market Research

A couple of weeks ago we posted a blog looking at tips on how to ...

August 2017 / Written by

How to Succeed at B2b Events and Ensure a Return on Your Investment

Events are a key part of many b2b marketing strategies. Get them ...

July 2017 / Written by

5 Top Tips for Creating Impactful Market Research Outputs

One of the most powerful tools available to businesses is market research. ...

July 2017 / Written by

5 Point Checklist for Effective Segments

Your customers are unique and, understandably, they want to be treated as ...

July 2017 / Written by

How B2B Researchers Can Take Advantage of Mobile Ethnography

With the promise of much richer data capture, mobile ethnography is taking ...

July 2017 / Written by

How Geographical Spread Determines Which Type of Focus Group to Use

While extremely popular in consumer research, the use of focus groups in ...

June 2017 / Written by

The Future of Construction

What does the future hold for the construction industry? We’re sure this ...

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