When it comes to brand tracking and brand measurement, the brand funnel framework offers an almost endless selection of potential KPIs. At the same time, new metrics and measurement models continually emerge from the consumer research world and find ...
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusiv...
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusiv...
Making B2B buying decisions has never been straightforward, but recent years have added new layers of complexity. Greater uncertainty, closer internal scrutiny, and even longer decision-making processes mean that choosing a supplier now feels like a ...
Back from Quirks London and if I only had £1 for every time someone said “AI” I could have enough to rival Sam Altman. Because it’s everywhere. Everyone’s using it. Everyone’s selling it. And that’s the shift – in the space of a ye...
More than a decade after How Brands Grow was published, its core message is no longer controversial. Most B2B marketers now accept that brand growth is driven by reaching more buyers, not extracting more loyalty; by being easy to notice, easy to reca...
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusiv...
Recent years have shown that research isn’t optional. When budgets tighten, it becomes the tool that helps organizations make confident decisions rather than relying on guesswork. And as we look ahead, one thing feels certain: clients will need mor...
This is the fourth and final blog in our mini-series on language in market research, exploring how the words we choose shape the quality, clarity, and impact of market research. The previous articles in this series focused on the specific words we us...
This is the third blog in our mini-series on language in market research, exploring how the words we choose shape the quality, clarity, and impact of market research. Writing a survey can seem simple – until you’re the one responsible for tra...
