Welcome to the B2B International blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B, this is where we keep you up to date with everything you need to know.

Four Steps to Understanding a Market

Market assessment and sizing projects are a cornerstone of what we offer at B2B International. Clients often approach us with a need to better understand a potential new market, and what opportunities may be available to them there. As researchers, w...

July 2018 / Written by Lorna Finlay

Using Neuromarketing to Provide New Insight into Loyalty Research

Loyalty research is heavily reliant on NPS. It is used by many organisations as a stand-alone measure of performance and as a benchmark by which to compare with competitors. Further reading: What is the Net Promoter Score? It’s a relatively simple ...

July 2018 / Written by B2B International

Keeping Customer Experience Trackers on Track

Customer Experience research is one of the most common research requirements amongst b2b organisations according to our recent study of decision makers. However, research suggests that just 4% of companies have customer experience programmes embedded...

June 2018 / Written by Colette Stevens

3 Important Lessons To Help You Guide Your Future Business Success

While the major focus of Nassim Nicholas Taleb’s book, ‘Fooled By Randomness’ is on trading and stock markets, there are some important insights which businesses can draw from his arguments and apply more generally to business decisions and str...

June 2018 / Written by Thomas Grubert

Our Award-Winning Approach to B2B Win / Loss Research

We are very pleased to announce B2B International has won Confirmit’s ACE Award in this year’s ‘b2b’ category. The award is for our new approach to win / loss research for b2b businesses, and recognises the impact it has delivered for clients...

June 2018 / Written by B2B International

5 Key Benefits of Telephone Interviewing

The U.N. recently shared a sobering statistic: according to its recent study, more people on earth have access to mobile phones than toilets. Out of the world’s estimated population of 7 billion people, 6 billion have access to mobile phones. T...

May 2018 / Written by Natalia Jain

CX Excellence Interview Series

Having conducted hundreds of customer satisfaction and loyalty surveys over the last 20 years, we know first-hand what it takes to deliver CX excellence in b2b markets. So, we decided to take this knowledge and experience and turn it into a book. ‘...

May 2018 / Written by B2B International

A Six-Step Guide to Delivering Impactful Presentations

The ability to deliver impactful presentations has become an essential skill in business. Unfortunately, very few of us are blessed with a natural-born talent for presenting, and instead need to turn to training courses, articles, blogs and books in ...

April 2018 / Written by B2B International