Welcome to the B2B International blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B, this is where we keep you up to date with everything you need to know.

B2B International Awarded Two IQCS Awards

We are delighted to announce that B2B International took home two awards at last week’s IQCS Awards. Our award-winning fieldwork centre were recognised in both the ‘Interviewer Excellence -Telephone’ category and ‘Best Interviewer Training an...

November 2018 / Written by B2B International

Video: The Importance of Researching Non-Customers

Researching non-customers is notoriously difficult for b2b businesses to carry out internally. A lack of working relationship and understanding of how to reach these audiences lead to very low levels of interest and engagement in the research. This i...

November 2018 / Written by B2B International

Lessons from Social Research

For a market researcher, there are lessons that can be adopted from social science and the methods of enquiry that are used in its related disciplines. For meaningful knowledge of the relationships between businesses and their customers, whether b2b ...

November 2018 / Written by Lorna Finlay

Research & Results 2018: Workshop Slides

This year’s Research & Results, the leading international market research trade show, has come to an end. We’ve had a great time and would like to take this opportunity to say thank you to the numerous stand visitors for all the interesti...

October 2018 / Written by B2B International

How Is Strategy Developed and Where Does Market Research Fit In?

Strategy has been defined in many different ways by many different people. For example, Michael Porter sees strategy as the way in which a company deliberately goes about differentiating itself from the competition. Meanwhile, Henry Mintzberg defined...

October 2018 / Written by Jennifer Strange

B2B International Joins gyro

We’re excited to announce that B2B International has been acquired by Dentsu Aegis Network and will become part of gyro, the world’s first full-service global agency dedicated exclusively to b2b marketing. gyro, headquartered in New York with a f...

October 2018 / Written by B2B International

B2B International Awarded Two Confirmit AIR Awards

We are delighted to announce that B2B International has won two Confirmit Achievement in Insight and Research awards. B2B International earned awards in both the Agency category and also took home the Judge’s Choice Award for Project Innovation bas...

October 2018 / Written by B2B International

Join Us At Research & Results 2018

Date & location: 24 October – 25 October, Munich Our stand: 244 Our workshop: 24 October, Room 7, 16:45 – 17:30 The world’s leading market research show, Research & Results 2018, is only weeks away!  Experience the latest trends an...

September 2018 / Written by B2B International

Persona Profiling: Bringing B2B Buyers to Life

The world of b2b selling has evolved over the last decade.  Digital technologies have blurred the lines across traditional channels and sales strategies, and account-based marketing (ABM) is reframing the way b2b sales organizations approach custome...

September 2018 / Written by B2B International