The Market Research Blog

Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.


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July 2015 / Written by

How to Engage Respondents in a World of Short Attention Spans

Modern technological advancements have transformed the market research industry. One area that ...

July 2015 / Written by

Using Behavioural Economics to Get to the Truth

As marketers researchers our job is to ask questions and get to ...

July 2015 / Written by

Building Better Customer Experiences with Market Research

Ensuring the customer is at the centre of your business decisions and ...

July 2015 / Written by

How We Use Market Research to Get the Most Valuable Insights From Big Data

These days, many organisations have tons of data at their disposal. This ...

July 2015 / Written by

Manchester Is the Place to Be for Graduates

We were interested to read the findings of a press report in ...

July 2015 / Written by

The Importance of a Pricing Strategy in Optimising Sales and Profit

For those of you who received our 2015 Calendar, you will know ...

June 2015 / Written by

[Slideshare] 8 Places to Look for New Product Ideas

This month, as part of our 2015 Calendar series on developing a successful marketing strategy, ...

June 2015 / Written by

The Importance of Adaption and Change

Over time, many large organisations either decrease in size or disappear completely. ...

June 2015 / Written by

Common Sense: The Rise of Sensory Marketing

More than ever, consumers and businesses alike are inundated by advertisements from ...

Our industry expertise

B2B International did a great job in what was a specialist and difficult study to bring clarity and useful recommendations.

Akzo Nobel

The results of the research were communicated in a clear manner that enabled us to pull out key themes and areas for future development.

Germains Technology Group