Megatrends Series: 3D & 4D Printing

Series Introduction: ‘Your Guide to the Future’ Here at B2B International, we’re always thinking of the latest innovations and emerging ‘megatrends’ shaping our clients’ industries and markets. So, for every month in 2019 we decid...

April 2019 / Written by B2B International

How Not to Be Wrong in Business

Common sense is a powerful tool we use every day to help us make decisions, and while it is extremely useful, it can also lead us astray. Jordan Ellenberg’s book “How Not To Be Wrong” explains how the skills honed through the study of mathemati...

April 2019 / Written by Thomas Grubert

B2B International celebrates Women’s Day 2019

To mark International Women’s Day 2019, B2B International are shining a light in our amazing and talented female workforce! So, we asked them two questions. Enjoy! What is the best thing about being a woman? [Click to expand]   Who is your female ...

March 2019 / Written by B2B International

An Introduction to Behavioural Science

Introduction This article provides a short and accessible introduction to the interesting yet complex area of behavioural science. It covers three things: A discussion of what behavioural science is and why it exists A real-life example demonstrating...

March 2019 / Written by Chris Harvey

Megatrends Series: 5G Technologies

Series Introduction: ‘Your Guide to the Future’ Here at B2B International, we’re always thinking of the latest innovations and emerging ‘megatrends’ shaping our clients’ industries and markets. So, for every month in 2019 we decid...

March 2019 / Written by B2B International

The Emotions That Drive Business Decision Making

It is well accepted that business decision making is based not just on cold, hard reason; but also on emotions. We spend more of our waking hours at work than at home; more time with our colleagues than with our friends and families. Our jobs and car...

February 2019 / Written by Matthew Harrison

Megatrends Series: Blockchain and Cryptocurrency

Series Introduction: ‘Your Guide to the Future’ Here at B2B International, we’re always thinking of the latest innovations and emerging ‘megatrends’ shaping our clients’ industries and markets. So, for every month in 2019 we decid...

February 2019 / Written by B2B International

Inside Every B2B Buyer Is a Consumer – Don’t Ignore Them!

We often – and quite rightly – talk about the very real distinctions between B2B and B2C markets, buyers and decisions. However, the traditional paradigm of ‘B2B as rational’ and ‘B2C as emotional’ is being challenged by an increasingly s...

February 2019 / Written by Lorna Finlay