The Market Research Blog

Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.


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April 2015 / Written by

Dealing with the Big Dogs: The Importance of Segmentation

As those of you with our 2015 Calendar will have noticed, this ...

April 2015 / Written by

3 Key Ways to Deliver Value to Your Markets

Globalisation has changed the way markets work all over the world. Increasing competition means margins ...

April 2015 / Written by

Infographic: The Dos and Don’ts of Selling More Profitably

As many of you will know, there are only 3 ways to ...

April 2015 / Written by

The Risks of Conducting Market Research in China

In the early 1980s, almost no market research companies existed in China. ...

April 2015 / Written by

Segmentation and the Role It Plays in Successful Marketing Strategies

As those of you with our 2015 Calendar will know, this month’s ...

March 2015 / Written by

8 Reflections on Carrying out Market Research in China

8 reflections on carrying out market research in this remarkable country B2B ...

March 2015 / Written by

Does a Hierarchy of Needs for Businesses Exist?

Many of you will be aware of Abraham Maslow’s ‘Hierarchy of Human ...

March 2015 / Written by

Communicate Effectively If You Want High Employee Engagement

A feature in the Financial Times last week caught our eye as it draws upon ...

March 2015 / Written by

Two Important Questions You Should Be Asking Your Customers

Two important questions you should be asking your customers following NPS research The Net Promoter ...

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