Unlocking Deeper Insights with AI Probing in Online Surveys

Have you ever had one of those ‘why’ conversations with children that usually goes something like this? Child: Why do we have to go to bed? Adult: So, we can get enough sleep. Child: Why do we need sleep? Adult: Sleep helps our bodies and minds r...

November 2024 / Written by Jack Barks

How to Reach Senior Professionals in B2B Market Research

Reaching the right audience is crucial for any research project, embodying the principle of “Quality In, Quality Out.” B2B International excels in recruiting and researching diverse target audiences, and engaging senior professionals is among the...

November 2024 / Written by Tracey Croft & Pete Mullarkey

How to Write a Great Research Brief

What is the purpose of a research brief? A research brief would usually be the first step for an organization when reaching out to research agencies for support with a project. It is designed to give as much information as possible about what the pro...

November 2024 / Written by Louise Coy

The Importance of Compliance and Data Protection in Market Research

In today’s data-driven world, market research is a cornerstone for businesses aiming to understand customer behavior, identify market trends, and make informed decisions. However, with the increasing volume of data collected, the importance of comp...

October 2024 / Written by Simon Brett

A Guide to Digital Ethnography in B2B Market Research

What is Digital Ethnography? Digital ethnography, which involves collecting photos and videos from respondents, is becoming an increasingly popular method of gathering unique insights that are often missed in telephone interviews and online surveys. ...

October 2024 / Written by Jennifer Strange & Colette Stevens