The 3 Core Components of Brand Health Tracking

Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60 seconds.     The 3 Core Components of Brand Health Tracking   I believe tracking your brand can lead to great progress. ...

September 2021 / Written by Nick Hague

Customer Experience: Why We All Have A Role To Play

Our latest research showed that one of the top challenges B2B brands are facing is delivering an excellent CX throughout the entire lifecycle. But where does the responsibility lie to ensure this is delivered? Some might argue a Customer Experience M...

July 2021 / Written by B2B International

The 4 Key Traits of Effective Buyer Segmentation

Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60 seconds.     The 4 Key Traits of Effective Buyer Segmentation   If your target audience is diverse, your marketing shoul...

July 2021 / Written by Nick Hague

The Importance of Novel Thinking in Fast-Moving Markets

Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60 seconds.     The Importance of Novel Thinking in Fast-Moving Markets   I believe if you do what you’ve always done, yo...

July 2021 / Written by Nick Hague

How to Delight and Resonate with Millennial B2B Decision-Makers

Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60 seconds.     How to Delight and Resonate with Millennial B2B Decision-Makers   If you think marketing means promotion, I...

July 2021 / Written by Nick Hague