Welcome to the B2B International blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B, this is where we keep you up to date with everything you need to know.

CX Excellence Interview Series

Having conducted hundreds of customer satisfaction and loyalty surveys over the last 20 years, we know first-hand what it takes to deliver CX excellence in b2b markets. So, we decided to take this knowledge and experience and turn it into a book. ‘...

May 2018 / Written by B2B International

A Six-Step Guide to Delivering Impactful Presentations

The ability to deliver impactful presentations has become an essential skill in business. Unfortunately, very few of us are blessed with a natural-born talent for presenting, and instead need to turn to training courses, articles, blogs and books in ...

April 2018 / Written by B2B International

Bringing Research Insights To Life

Introducing Fox Agency – long-time friends and strategic partners Fox Agency is an integrated b2b marketing agency and long-time friend of B2B International. Our strategic partnership spans 8 years and has seen us work together on many projects for...

April 2018 / Written by B2B International

Innovation and Isomorphism

The late Steve Jobs once said that it is innovation that distinguishes between leaders and followers. While there are no prizes for guessing on which side of this dichotomy businesses hope to fall, innovation can be a challenge. While we often think ...

March 2018 / Written by Lorna Finlay

A Researcher’s Guide to Creating Buyer Personas in B2B Markets

The development of buyer personas has become a key objective for many b2b organisations. A thorough understanding of customers will not only help to craft relevant and engaging marketing messages, but also help to develop products and services that b...

March 2018 / Written by B2B International