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The Market Research Blog

Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.


July 2017 / Written by

5 Point Checklist for Effective Segments

Your customers are unique and, understandably, they want to be treated as ...

July 2017 / Written by

How B2B Researchers Can Take Advantage of Mobile Ethnography

With the promise of much richer data capture, mobile ethnography is taking ...

July 2017 / Written by

How Geographical Spread Determines Which Type of Focus Group to Use

While extremely popular in consumer research, the use of focus groups in ...

June 2017 / Written by

The Future of Construction

What does the future hold for the construction industry? We’re sure this ...

June 2017 / Written by

The Skills Required From the Researcher of the Future

What does the researcher of the future look like? The recently published ...

June 2017 / Written by

Conor Wilcock at Cvent CONNECT

Our very own Conor Wilcock took to the stage earlier this week ...

June 2017 / Written by

Museum of Failure

We are always talking about innovation. That’s because it is so important. ...

June 2017 / Written by

The Segmentation Myth

One of the most important requirements of any business is to understand ...

June 2017 / Written by

The Effects of Cyber-Attacks on Online Surveys

Earlier this month a ransomware cyber-attack hit many businesses around the world ...

May 2017 / Written by

And Another Thing…

We were astonished to read an article in the Financial Times on ...

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