Welcome to the B2B International blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B, this is where we keep you up to date with everything you need to know.

Inside Every B2B Buyer Is a Consumer – Don’t Ignore Them!

We often – and quite rightly – talk about the very real distinctions between B2B and B2C markets, buyers and decisions. However, the traditional paradigm of ‘B2B as rational’ and ‘B2C as emotional’ is being challenged by an increasingly s...

February 2019 / Written by Lorna Finlay

How to Befriend an Elephant

Conducting sales calls requires walking a thin tightrope between getting to know clients on a personal level, ingratiating them to yourself and your company, whilst also weaving in the core business offer that you’re trying to introduce. These two ...

February 2019 / Written by Tad Davidson

Stealing from Sociology: Social Network Analysis

Rather than focusing on social media, this article will look at social networks in more general terms, referring to the idea of a network of individuals that interact with each other. Social network analysis is an approach within sociology that is us...

February 2019 / Written by Jaimie Armstrong

Megatrends Series: Automation & Robotics

Series Introduction: ‘Your Guide to the Future’ Here at B2B International, we’re always thinking of the latest innovations and emerging ‘megatrends’ shaping our clients’ industries and markets. So, for every month in 2019 we decid...

January 2019 / Written by B2B International

Humanly Relevant: How Emotions Influence the B2B Landscape

The recent acquisition of B2B International by gyro, a creative B2B agency, has given us, as a business, some new ideas and concepts to think about. I was first introduced to the idea of a business being ‘humanly relevant’ during a talk with gyro...

January 2019 / Written by Georgia Wadsworth

Cultural Considerations for the Business-To-Business Relationship

As firms from around the globe seek to internationalise their operations, they are increasingly having to enter business relationships with customers and companies which belong to different culture groups. As such, marketing managers must be wary of ...

January 2019 / Written by Scott Murphy

Customer Experience Research: How To Drive Action

I was on a call with a client the other day and they posed a question that I have heard frequently whilst working at B2B International… “We have gathered lots of data and insights from the research but how do I go about driving action to improve ...

January 2019 / Written by Marc Brokenbrow

‘B2B Customer Experience” Nominated in Business Book Awards

We’re excited to announce that B2B Customer Experience, written by Nick and Paul Hague, has been nominated for the Business Book of the Year award! The Business Book Awards recognise authors who have shared their industry or market knowledge, exper...

January 2019 / Written by B2B International