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The Market Research Blog

Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.


November 2017 / Written by

Using Taglines To Stand Out In B2B Markets

An email landed in my inbox last week which started with: “From ...

October 2017 / Written by

Catch Nick Hague on Stage at the Sales & Marketing Effectiveness in Chemicals Forum

The Fleming conference “Sales & Marketing Effectiveness in Chemicals Forum” is coming ...

October 2017 / Written by

Join Us at Research & Results 2017

Date & location: 25 October – 26 October, Munich Our stand: 249 ...

September 2017 / Written by

Ryanair and the Importance of Internal Culture in Customer Experience

If, as Peter Drucker famously once said, a company’s culture really does ...

September 2017 / Written by

What Makes B2B International Special?

Since it was founded in 1998 with just 3 people, B2B International ...

September 2017 / Written by

Our Asian Headquarters Has Moved!

We have moved! B2B International’s Asian Headquarters has recently moved to expand ...

September 2017 / Written by

Tracking and Benchmarking KPIs to Drive Brand Growth

It is often said that standing still is the same as moving ...

August 2017 / Written by

Mind or Heart – Who Is Deciding?

It’s no secret that our purchasing decisions are not only based on ...

August 2017 / Written by

Can Open Innovation Drive Autonomous Vehicle Technology Forwards?

Open innovation is a popular technique for coming up with breakthroughs to ...

August 2017 / Written by

The 4 Types of Visualisation and the Role They Play in Market Research

A couple of weeks ago we posted a blog looking at tips on how to ...

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