The Market Research Blog

Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.


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August 2015 / Written by

The Brand Iceberg: The Importance of Brand Influencers

For many people the word brand is associated with physical representations of the logo, the ...

August 2015 / Written by

The Brand Mirror: How Do You Really Look to the Outside World?

Positioning your brand is a crucial yet difficult task. To get a true idea of ...

August 2015 / Written by

Taking an ‘Agile’ Approach to Product Development

An article in the Financial Times last week caught our eye as ...

August 2015 / Written by

The 2016 Republican Debate: A Study In Focus Group Personalities

As a market researcher with an interest in politics and in need ...

August 2015 / Written by

The 10 Key Steps to Building a World-Class Brand

Your brand is your biggest asset. It carries your reputation and is ...

August 2015 / Written by

How to Develop an Effective B2B Promotional Strategy

For those of you who received our 2015 Calendar, you will know ...

August 2015 / Written by

B2B International Is a Finalist Once Again at the UK Customer Experience Awards

B2B International is delighted to announce that we have been chosen as ...

July 2015 / Written by

How to Engage Respondents in a World of Short Attention Spans

Modern technological advancements have transformed the market research industry. One area that ...

July 2015 / Written by

Using Behavioural Economics to Get to the Truth

As marketers researchers our job is to ask questions and get to ...

July 2015 / Written by

Building Better Customer Experiences with Market Research

Ensuring the customer is at the centre of your business decisions and ...

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