Making Use of Eye Tracking Technology in Market Research

  What is eye-tracking technology? Eye tracking quite simply involves the recording and analysis of any movement in our eyes, examining where we look and where we gaze our attention. In market research, we can use eye tracking to allow us to see...

August 2019 / Written by Natalia Jain

Megatrends Series: Artificial Intelligence (AI)

Series Introduction: ‘Your Guide to the Future’ Here at B2B International, we’re always thinking of the latest innovations and emerging ‘megatrends’ shaping our clients’ industries and markets. So, for every month in 2019 we decid...

July 2019 / Written by B2B International

CX – The Power From Within

When evaluating your company’s customer experience, the natural first move is to turn to your customers. But what if you turned this thinking on its head and instead of looking outside you instead started internally and looked at your employees? Ov...

July 2019 / Written by Nick Hague

B2B personalisation needs to ‘behave’

Creating effective b2b marketing personalisation strategies based on market needs and behaviours What is marketing personalisation? Simply, personalisation in marketing is using data collected about a target audience to tailor content, products and s...

July 2019 / Written by Joe Boag

Megatrends Series: Smart Cities

Series Introduction: ‘Your Guide to the Future’ Here at B2B International, we’re always thinking of the latest innovations and emerging ‘megatrends’ shaping our clients’ industries and markets. So, for every month in 2019 we decid...

June 2019 / Written by B2B International

Event Roundup: Why Emotion Is at the Heart of B2B Decision-Making

  B2B International and gyro yesterday hosted a joint event to outline how large a role emotion plays in B2B decision-making. Nick Hague, B2B International’s head of growth, set the scene by pointing to our recent study of over 2,000 business ...

June 2019 / Written by B2B International