A Brief Look at Some of the Most Important Recent Data Breaches

  Here at B2B International we take data protection very seriously, so it’s been hard to miss the news stories about data breaches that have been appearing over the past few weeks and months. In this article I will take a brief look at six...

November 2019 / Written by Thomas Grubert

Research & Results 2019: Workshop Slides

Research & Results 2019, the annual meet up of the market research industry, has come to an end. We’ve had a great time as always and are looking forward to next year. A big thank you to all stand visitors for all the interesting conversations ...

November 2019 / Written by B2B International

How Doing the Right Thing Is Also Making a Good Business Decision

Lots of companies – including our own – are looking at ways to reduce their environmental impact and thinking about how they can make a positive contribution to the communities in which they work. It feels like the right thing to do and it’s th...

November 2019 / Written by B2B International

Megatrends Series: Machine Learning

Series Introduction: ‘Your Guide to the Future’ Here at B2B International, we’re always thinking of the latest innovations and emerging ‘megatrends’ shaping our clients’ industries and markets. So, for every month in 2019 we decid...

October 2019 / Written by B2B International

B2B International Continues US Expansion by Opening up in Boston

B2B International are delighted to announce the opening of our new Boston office. Following substantial growth throughout 2019, we have continued our geographic expansion by opening up in Boston, MA, following our recent expansions in Chicago, Edinbu...

October 2019 / Written by B2B International

Five Reasons Why Face-To-Face Focus Groups Are Still Relevant Today

Face-to-face focus groups are perhaps one of the most well-known qualitative data collection methods where a skilled moderator facilitates a discussion on a particular topic with between 6 and 8 respondents, over a set period of time, typically 90 mi...

October 2019 / Written by Colette Stevens

Semiotics: A Different Way to Look at Your Brand

Semiotics is the study of signs, symbols and meanings and the cultural context they sit in. It looks at things like a sign’s colour, physical space, sound and behaviours… all the things that shape how we perceive an object; and all the things tha...

October 2019 / Written by Caroline Woods