Market Sizing Research

Make accurate and informed decisions on the scale of your investment

Through interviews, data mining, competitor analysis and consultancy, our market sizing analysis help you to understand the size and realistic sales opportunity of new and potential markets.

Underpinning every great business plan are two insights: how big is the market, and how much of it can we win? Market sizing research enables you to make accurate and informed decisions on the scale of your investment, as well as quantifying the potential returns.

Our approach: Measuring the Total Available Market (TAM) and Served Available Market (SAM)

How we measure market size:

Top-down – Here we take a birds-eye view using published reports and macro data where possible.
Supply-side – Here we estimate the market size based on the size of each competitor supplying the market.
Demand-side – Here we combine end-user data with the number of operators within a market to create a formula that leads to the market size.

Case study: Understanding the opportunities in the market of engineered components and identifying entry methods

A manufacturer of engineered fasteners and components approached us to understand the opportunities in the wood screw market in several different international geographies. The client wanted to understand what offer would be appealing to end users, whether a premium offer would be attractive to the market and to understand the best method of entry. Find out how we used market sizing analysis to help our client.

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Our Clients

Activation services: Helping you get the most out of your research investment

Business Plans

Plans grounded in solid data that inform strategic decision-making and provide a blueprint for future growth.

Horizon Scanning

Daily scanning of over 15k future-orientated professional news and expert sources with our AI-driven horizon scanning tool.

Market Prediction Tools / Simulators

Build powerful "what if" simulators that allow your business to understand potential outcomes and make smarter decisions.

Workshops / Action Planning

Internal action workshops with every stakeholder to understand the research findings, identify next steps and drive action.

B2B Insights and Viewpoints: What we’ve learned from doing Market Sizing Analysis

Market Sizing: Is There A Market Size Formula?

Market sizing research provides insights into market investment decisions and aims to explore the potential of a market in terms of size and profitability.

Calculate Your Market Size With Our Latest Infographic

Calculating market size is crucial if your company wants to grow within its current market or expand into new markets. Here's how to do it:

Get in touch to find out how you can benefit from Market Sizing Analysis