Market sizing analysis: Make accurate and informed decisions on the scale of your investment

Through interviews, data mining, competitor analysis and consultancy, our market sizing analysis help you to understand the size and realistic sales opportunity of new and potential markets.

Underpinning every great business plan are two insights: how big is the market, and how much of it can we win? Market sizing research enables you to make accurate and informed decisions on the scale of your investment, as well as quantifying the potential returns.


Our approach: Measuring the Total Available Market (TAM) and Served Available Market (SAM)

Market sizing analysis

How we measure market size:

  • Top-down – Here we take a birds-eye view using published reports and macro data where possible.

  • Supply-side – Here we estimate the market size based on the size of each competitor supplying the market.

  • Demand-side – Here we combine end-user data with the number of operators within a market to create a formula that leads to the market size.


Case study: Understanding the opportunities in the market of engineered components and identifying entry methods

A manufacturer of engineered fasteners and components approached us to understand the opportunities in the wood screw market in several different international geographies. The client wanted to understand what offer would be appealing to end users, whether a premium offer would be attractive to the market and to understand the best method of entry. Find out how we used market sizing analysis to help our client.

market sizing analysis case study


Activation services: Helping you get the most out of your research investment

Business Plans
Plans grounded in solid data that inform strategic decision-making and provide a blueprint for future growth.
Horizon Scanning
Daily scanning of over 15k future-orientated professional news and expert sources with our AI-driven horizon scanning tool.
Market Prediction Tools / Simulators
Build powerful "what if" simulators that allow your business to understand potential outcomes and make smarter decisions.
Workshops / Action Planning
Workshops / Action Planning
Internal action workshops with every stakeholder to understand the research findings, identify next steps and drive action.
Get in touch to find out how you can benefit from Market Sizing Analysis
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