While the consumption of paper, print and packaging continues to rise, the way we use these products is changing.
While the consumption of paper, print and packaging continues to rise, the way we use these products is changing.
A client, one of the world’s largest manufacturers of paper products, developed a new type of packaging aimed at food companies – a small number of which dominate the world market.
The challenge for our packaging research was that the companies in our client’s target market can be quite secretive in their views. This is a highly competitive industry, with each company seeking whatever advantage it can. Sharing ideas is risky. Nevertheless, our highly skilled interviewers were quickly able to create trust and respect amongst respondents, enabling us to fully understand the opportunities after carrying out just 30 in-depth interviews with some of the largest food producers in the world.
B2B International works with giant paper and packaging companies, as well as the trade associations representing them to find out to what extent they are perceived as companies responding to environmental issues. We have researched the market for specialised printing papers, plastic packaging materials and glass bottles – from equipment for high quality printing paper through to the twine used in baling systems.
Most of our work in this vertical is with people who buy paper to print on or packaging materials to house their products. These companies can range from the largest manufacturers of fast-moving consumer goods who need state-of-the-art packaging, through to the photocopying shops that carry out instant print for local businesses.
