The education and training sector is constantly changing to meet the needs of policy makers, learners, industry and society. This has resulted in a highly competitive global industry which needs to be in tune with market forces in order to be successful. Market research delivers valuable insights and direction to those who operate in education markets to meet current and future challenges.
Developing a differentiated offer at the optimum price for educational products and services. This has included helping our clients with the development of:
Satisfaction of buyers and product users (including teachers) at all levels within organisations. This can be ad hoc as well as regular tracking studies.
Satisfaction of students and learners with a range of issues including qualifications, with institutions and resources.
Concept and product development and testing for qualifications, qualification support and training.
Segmentation of students, staff and customers based on firmographics, behaviour and needs.
Finding opportunities in new geographies, identifying decision making processes, establishing market sizes, forecasting scenarios. This has included work for universities / higher education institutions, corporate training providers and awarding bodies.
Establishing brand values, Identifying decision makers and appropriate messages, communications testing.
Consulting with the many stakeholders for most education institutions and organisations. This can include students (current and potential), alumni, staff (at all levels within an organisation), businesses (as employers), funders, governors and policy makers.
Awarding bodies need to both comply with government regulations and guidelines as well as remain competitive keeping that competitive requires market knowledge coupled with creativity. We can help by delivering critical, rigorous market insight bespoke to the issue being faced, keeping awarding bodies in tune with market trends and challenges.
Developers of courses and materials/resources to support education need to stay abreast of the needs of those delivering education and learners. B2B International delivers market research to help publishers better understand the market structure and needs, particularly in times of turbulence and change, as well as testing new materials with users ahead of publication to maximise investment.
Private and public sector training and education providers operate in a highly competitive framework. B2B International provides a wide range of services to deliver insight; from identifying your position in the market to establishing new and different opportunities for revenue streams.
Consulting with stakeholders about potential changes to policy is critical to its successful implementation. B2B International has the skill and experience to consult openly with any level of stakeholder. This insight helps policy makers to understand the needs of the market and judge the likely impact and reaction to any policy changes, thereby facilitating a smoother implementation.
Market Shapers – Policy makers and management teams responsible for shaping education in the public and private sector.
Education Decision Makers – Senior and departmental management teams in schools, FE, HE and private training companies responsible for choosing awarding bodies, qualifications, and suppliers of resources and support to deliver education.
Teachers and Lecturers – Those with responsibility for delivering education. These are often significant decision influencers.
Learners – Pupils and students engaging in or considering education.
Companies and organisations developing and providing learning resources.
HR and staff development professionals looking for training and education for staff.
