As business-to-business market research specialists, it goes without saying that we have a rich seam of experience in terms of different industry sectors, clients, types of research and techniques. All of these are elements you would expect from a trusted market research partner.

However, we believe that one of our biggest strengths comes from our thought leadership capabilities. We think the best findings are those that successfully marry existing analytical approaches with genuinely fresh perspectives. This comprehensive collection of our thinking on business-to-business research is testament to this rigorous, ideas-driven approach. In short, we go beyond knowledge.

Advertising Research

Promotional Strategy: Sound Your Horn

Promotion forms an important part of any marketer's remit, but are you embracing new promotional opportunities and finding the optimum promotional mix?. This article, part of our series on developing a marketing strategy, aims to explore how you can ...

Advertising Research

Testing the Effectiveness and ROI of Sponsorship

Testing the effectiveness of advertising using market research is a process that has been refined over the years. However, testing the effectiveness of sponsorship is more difficult since it may be a simple matter of a brand name emblazoned on a shir ...

Advertising Research

Business Promotions & B2B Advertising: Ad Testing Research

What is the role of promotion and advertising in B2B markets and how can you measure its effectiveness? In this white paper we aim to answer the most important questions about b2b advertising and promotions. ...

Written by Paul Hague
Advertising Research

Hit the bull’s-eye

B2B advertising is usually characterized by an emphasis on rational selling points. But in the end, success comes down to delivering an appealing message to the right audience. This infographic highlights four key factors in effective B2B advertising ...

Advertising Research

Making Your Ads Work Harder

It's worth spending 10% of your ad budget on research if it makes the other 90% more effective. In this article, we look at how research can be used to diagnose campaign problems, and how to increase the return on investment from advertising research ...

Advertising Research

Advertising Among SMEs

In this white paper we draw together 35 years’ experience as business to business market researchers to give a deeper understanding of how b2b advertising works. ...

Written by Paul Hague and Matthew Powell