Market assessment and situation analysis: Make smarter choices in your market development strategy

Pinpoint opportunities and threats, identify competitors, map value chains and home in on your market’s unmet needs.

Our market assessment and situation analysis provides you with a “market map” to help you make smarter choices as you execute your market development plans.

 

Our approach: The total market map

Market assessment and situation analysis

  • The CAGE distance framework, which enables us to assess the cultural, administrative & political, geographical and economic difference between a target market and markets we are already ensconced in. Using CAGE distance analysis, we can assess the accessibility of the opportunity.

  • Porter’s 5 Forces allows us to assess the competitive environment that relates to the opportunity in each target market.

  • PESTLE analysis allows us to assess the trends in the market and thus consider how the market is likely to change or grow.

  • SWOT analysis, based on introspective, internal analysis plus external data, allows us to consider our strengths and weaknesses vis-à-vis the competition, and therefore where we are at a competitive advantage or disadvantage. It also encourages us to assess the level and nature of opportunities and threats within the marketplace.

  • Finally, it is often said that marketing is all about segmentation. Success in market entry depends heavily on us identifying the specific group within the market that will be drawn towards our offer. We need to understand not only the total market size, but above all the size of our target segment.

 

Case study: Developing supply chain maps to help bring a range of beverages to a new market

Our client, a leading cocoa producer and grinder, was looking to expand its beverages offering (flavoured coffee and chocolate drinks) into more markets. It saw an opportunity in the HoReCa (hotels, restaurants and cafés) sector, but needed more market knowledge of the supply chain and the needs and products being used to successfully reach this audience.

 
 

Activation services: Helping you get the most out of your research investment

 
Business Plans
Plans grounded in solid data that inform strategic decision-making and provide a blueprint for future growth.
 
Horizon Scanning
Daily scanning of over 15k future-orientated professional news and expert sources with our AI-driven horizon scanning tool.
 
Market Prediction Tools / Simulators
Build powerful "what if" simulators that allow your organisation to understand potential outcomes and make smarter decisions.
 
Workshops / Action Planning
Internal action workshops with every stakeholder to understand the research findings, prioritise next steps and drive action.
 

B2B Insights and Viewpoints: What we’ve learned from doing Market Assessment and Situation Analysis

Get in touch to find out how you can benefit from Market Assessment and Situation Analysis