Pinpoint opportunities and threats, identify competitors, map value chains and home in on your market’s unmet needs.
Our market assessment and situation analysis provides you with a “market map” to help you make smarter choices as you execute your market development plans.
The CAGE distance framework, which enables us to assess the cultural, administrative & political, geographical and economic difference between a target market and markets we are already ensconced in. Using CAGE distance analysis, we can assess the accessibility of the opportunity.
Porter’s 5 Forces allows us to assess the competitive environment that relates to the opportunity in each target market.
PESTLE analysis allows us to assess the trends in the market and thus consider how the market is likely to change or grow.
SWOT analysis, based on introspective, internal analysis plus external data, allows us to consider our strengths and weaknesses vis-à-vis the competition, and therefore where we are at a competitive advantage or disadvantage. It also encourages us to assess the level and nature of opportunities and threats within the marketplace.
Finally, it is often said that marketing is all about segmentation. Success in market entry depends heavily on us identifying the specific group within the market that will be drawn towards our offer. We need to understand not only the total market size, but above all the size of our target segment.
Our client, a leading cocoa producer and grinder, was looking to expand its beverages offering (flavoured coffee and chocolate drinks) into more markets. It saw an opportunity in the HoReCa (hotels, restaurants and cafés) sector, but needed more market knowledge of the supply chain and the needs and products being used to successfully reach this audience.
