As business-to-business market research specialists, it goes without saying that we have a rich seam of experience in terms of different industry sectors, clients, types of research and techniques. All of these are elements you would expect from a trusted market research partner.

However, we believe that one of our biggest strengths comes from our thought leadership capabilities. We think the best findings are those that successfully marry existing analytical approaches with genuinely fresh perspectives. This comprehensive collection of our thinking on business-to-business research is testament to this rigorous, ideas-driven approach. In short, we go beyond knowledge.

5 Top Tips for Western Companies to Ensure Business Longevity in China

Since the 1980s, over 40,000 international companies, ranging from MNCs to SMEs, have been trying to enter the Chinese market, hoping to share a piece of that moreish and tempting China pie! However, many have either failed in their aim of market ent ...

Written by Stephanie Teow

Bringing The Buyer To Life

5 Tips For Creating Personae & Embedding Them In Your Organization Many companies struggle with developing a sales and marketing strategy which satisfies the Four W’s: Who? Targets the right groups of customers/prospects What? Uses the right me ...

Written by Conor Wilcock

Bridging The Gap Between Market Research & Strategy Consulting

There is a commonly held view that market research and strategy consulting are highly distinct industries. Traditional market research is understood as the act of gathering information about customers’ needs and preferences. Market research provide ...

Written by Tom Percival

How to Build Customer Lifetime Value Using Research

A focus on relationship-building is vital in order to increase satisfaction and engender loyalty. This article, part of our series on developing a marketing strategy, aims to explore why building solid customer relationships is so important. ...