B2B Marketing & Insights Trends for 2020

What challenges are B2B marketers and insights professionals facing in 2020? Which strategies are they focusing on to overcome these challenges? We recently carried out an online survey* to find out. Here is a summary of the main findings:   &nb ...

The Future of Work

The world of work is rapidly changing as technology continues to accelerate and industry embraces further degrees of automation. At the same time, AI is beginning to take machine capabilities towards greater-than-human levels of critical decision-mak ...

Written by Thomas Grubert

5 Top Tips for Western Companies to Ensure Business Longevity in China

Since the 1980s, over 40,000 international companies, ranging from MNCs to SMEs, have been trying to enter the Chinese market, hoping to share a piece of that moreish and tempting China pie! However, many have either failed in their aim of market ent ...

Written by Stephanie Teow

Buyer Persona Development: 7 Steps To Bring The Buyer To Life

7 Tips For Buyer Persona Development & Embedding Them In Your Organization Many companies struggle with developing a sales and marketing strategy which satisfies the Four W’s: Who? Targets the right groups of customers/prospects What? Uses ...

Written by Conor Wilcock

Bridging The Gap Between Market Research & Strategy Consulting

There is a commonly held view that market research and strategy consulting are highly distinct industries. Traditional market research is understood as the act of gathering information about customers’ needs and preferences. Market research provide ...

Written by Tom Percival