As business-to-business market research specialists, it goes without saying that we have a rich seam of experience in terms of different industry sectors, clients, types of research and techniques. All of these are elements you would expect from a trusted market research partner.

However, we believe that one of our biggest strengths comes from our thought leadership capabilities. We think the best findings are those that successfully marry existing analytical approaches with genuinely fresh perspectives. This comprehensive collection of our thinking on business-to-business research is testament to this rigorous, ideas-driven approach. In short, we go beyond knowledge.

Global Intelligence

5 Top Tips for Western Companies to Ensure Business Longevity in China

Since the 1980s, over 40,000 international companies, ranging from MNCs to SMEs, have been trying to enter the Chinese market, hoping to share a piece of that moreish and tempting China pie! However, many have either failed in their aim of market ent ...

Written by Stephanie Teow
Global Intelligence

Doing Business in China Guide

The Doing Business in China Guide is a handy reference tool for all businesses interested in China, providing you with everything you need to know about doing business in China. The guide covers topics such as the economy, business culture, potential ...

Written by Various
Global Intelligence

Marketing and Selling to Chinese Businesses

The question of how to market and sell to companies based in China is one that is debated endlessly by foreign companies seeking to profit from the huge potential of the country. The aim of this paper is to explore the reasons behind both successful ...

Written by Matthew Harrison and Mark Hedley
Global Intelligence

Business-to-Business Market Research in China

The importance of China has had an impact across industries, and the market research industry is no different. The message for market research companies – there is now a serious and extensive requirement for information on Chinese business-to-busi ...

Written by Matthew Harrison
Global Intelligence

What is Globalisation?

Unfortunately "globalisation" has become one of the great buzz-words of our time and this poses a problem. The problem is that many, if not most, commentators on globalisation do not appear to have an elementary understanding of economics and are fix ...

Written by Daniel Park
Global Intelligence

Market Sizing In China

One of the main objectives for many companies when carrying out research in China is to establish the size of the market. Market size information can be used to gauge the overall size of the opportunity, to prioritize segments of the market for speci ...