In a highly global business environment, market intelligence is increasingly internationally focused.
As international research specialists, the vast majority of our studies are multi-national in nature. With this expertise and experience comes a great deal of knowledge about how to conduct market research "on the ground" anywhere across the globe.
Some of our thinking, experiences and advice as regards to global market intelligence are shown below:
Accounting for cultural bias in B2B research
The Doing Business in China Guide is a handy reference tool for all businesses interested in China, providing you with everything you need to know about doing business in China. The guide covers topics such as the economy, business culture, potential opportunities and the most important things to consider.
The question of how to market and sell to companies based in China is one that is debated endlessly by foreign companies seeking to profit from the huge potential of the country. The aim of this paper is to explore the reasons behind both successful and unsuccessful marketing and sales approaches in China.
The importance of China has had an impact across industries, and the market research industry is no different. The message for market research companies – there is now a serious and extensive requirement for information on Chinese business-to-business markets.
With the growth of a business, comes the need for global expansion into foreign markets. In this infographic we have come up with six simple strategies to ensure your business achieves international success.
Unfortunately “globalisation” has become one of the great buzz-words of our time and this poses a problem. The problem is that many, if not most, commentators on globalisation do not appear to have an elementary understanding of economics and are fixed in a view of the role and power of the nation-state.
The challenge of China market entry has become an increasingly important one of Western companies of all shapes and sizes. Understanding how to enter such a large and complex market has therefore become critical.
This article discusses the different insights that tend to arise in different geographies. In particular, how do the critical marketing success factors in the developing and developed worlds differ from each other?
One of the main objectives for many companies when carrying out research in China is to establish the size of the market. Market size information can be used to gauge the overall size of the opportunity, to prioritize segments of the market for special attention and to inform future product development and marketing strategies.
As demand for market research services in and about China continues to grow, attracting and retaining good quality industry professionals has become one of the most significant challenges facing agencies with operations in the Greater China region.