Divestments, new ventures and re-aligned strategies often result in new or refreshed brand identities. Reduce business risk by testing your options prior to launch.
The average b2b company perceives its USP strength to be mediocre, with an overall rating of just 6.2 out of 10. Our brand identity development and testing studies will help you to create a compelling proposition and validate it with your target audience.
A major trade specialist in plumbing and bathroom supplies approached us to gain insight on their planned brand portfolio realignment. Explicitly, our client wanted to enhance their merchant brand range.
Their three merchant branches (some focusing on plumbing, some on drainage and some on pipe products) were operating under three different brand names with next to no association to the core brand. Our client therefore commissioned a brand identity testing study.
Find out how we managed to bring our clients’ brand portfolio in order.
