Improve your brand’s positioning, core proposition and personality
Divestments, new ventures, and re-aligned strategies often result in new or refreshed brand identities. Brand identity research and testing helps to reduce business risk by testing your options prior to launch.
The average B2B company perceives its USP strength to be mediocre, with an overall rating of just 6.2 out of 10. Our brand identity research and testing will help you to create a compelling proposition and validate it with your target audience.