Real Estate & Facility Management Market Research

Real estate and facility management have evolved significantly in recent years, influenced in part by the impact of the pandemic. This includes accommodating a new or different workplace and strict hygiene needs, as well as an increasingly digital world and the growing importance of sustainability for greener buildings.

Our team of business-to-business research specialists has captured and analyzed the views of thousands of decision makers and influencers spanning a range of offerings in real estate and facility management such as commercial real estate services, food/dining and janitorial solutions, building maintenance and security, waste management and sustainability consulting.

Below we outline examples of the types of studies we have completed across the three core areas of real estate, facility and environmental services, and facility products and supplies.

Explore our real estate & facility management market research experience: Real Estate | Facility & Environmental Services | Facility Products & Supplies

 

Real Estate Market Research

Real Estate Market Research Services

Examples of studies completed:

  • Brand tracking to assess how brands are perceived in the market relative to key competitors, identifying brand improvement targets and white space for the brand to ‘own’.

  • Solution naming research to ascertain how a new solution could best address the needs of the market, while also aligning with internal perceptions and corporate brand positioning.

  • Value proposition research to determine the balance of decision-making factors in enterprise-level corporate real estate decisions, and how our Client could best align its proposition to better differentiate from competitors.

  • Brand integration research to understand the brand health and positioning of brands inherited through acquisition, in order to inform global brand strategy decisions.

Examples of audiences engaged:

  • Commercial real estate brokers and advisors

  • Commercial real estate developers

  • Commercial real estate property owners / managers

  • Commercial real estate investors / asset managers

  • Commercial real estate tenants and lessees

Clients we’ve helped:

 

Facility & Environmental Services Market Research

Facility & Environmental Services Market Research

Examples of studies completed:

  • Persona profiling & buyer journey mapping to humanize buyer personas, plot the various touchpoints in the journey, explore challenges and moments of delight, and identify how to drive greater brand engagement.

  • Brand health research to assess brand equity and performance, determine relative strengths and weaknesses, and prioritize key brand building metrics.

  • Market segmentation to define the target audience in a more meaningful way, measure the needs and behaviors of key segments, prioritize lower hanging fruit to target, and establish more compelling value propositions.

  • Customer experience research to measure performance on overall satisfaction and loyalty, detailed satisfaction across KPIs, and the drivers of satisfaction.

  • Ideation & concept testing to explore new opportunities for both ground-breaking and line extension products and services.

Examples of audiences engaged:

Numerous job roles and functions such as building owners, facility managers, maintenance engineers, procurement, IT, security, architects and contractors spanning a range of industry sectors such as…

  • Commercial / corporate sites

  • Retail

  • Banking

  • Healthcare

  • Education

  • Construction

  • Hospitality

  • Manufacturing

  • Government & public sector

  • Energy & utilities

  • Conference centers and stadiums

Clients we’ve helped:

 

Facility Products & Supplies Market Research

Facility Products & Supplies Market Research

Examples of studies completed:

  • Brand tracking to capture brand metrics such as awareness, purchase consideration, usage and advocacy along with performance of brand and marketing communications.

  • Needs assessment to assess the key challenges and pain points faced by the target audience and to enhance customer value propositions.

  • Product development to test next generation concepts and inform enhancement of the product offering based on the most valued features and benefits.

  • Pricing research to measure the optimal price points across existing and emerging products and to determine anticipated demand at varying price levels.

  • Portfolio optimization to align legacy and acquired brands with market needs and brand perceptions.

Examples of audiences engaged:

Numerous job roles and functions such as building owners, facility managers, maintenance engineers, procurement, IT, security, architects and contractors spanning a range of industry sectors such as…

  • Commercial / corporate sites

  • Retail

  • Banking

  • Healthcare

  • Education

  • Construction

  • Hospitality

  • Manufacturing

  • Government & public sector

  • Energy & utilities

  • BSCs (Building Service Contractors)

Clients we’ve helped:

 

Case study: Understanding the buyer journey and building personas and value propositions for Sodexo

Sodexo, a world-leader in food service and facilities management, places insight at the core of their marketing strategy. The company recognizes the importance of leveraging primary research to ensure that service offers meet the needs of the target market, with all their business decisions born out of research insights.

While regularly monitoring market and consumer trends, Sodexo partnered with B2B International to carry out customer journey research to help them understand typical buyer journeys and personas across four different business units.

Find out how these insights were used to inform top of the funnel marketing strategies, sales engagement strategies during the purchase process, and ensuring that the ongoing relationship throughout the contract period is nurtured in order to encourage customer satisfaction and loyalty.

Real Estate & Facility Management market research - sodexo case study

 
Learn how our real estate & facility management market research can help your business
 
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