Infographics

6 Key Growth Trends for 2018

Our recent survey shows that growth is high on the agenda of marketing and insight departments right now. Through the survey findings, we’ve identified the 6 key areas of focus for 2018, including the top marketing strategies and the biggest challe ...

Infographics

Google Search Tips

As b2b market research specialists, we at B2B International are accustomed to finding answers that might not be easily available, including through extensive secondary research. We know the secrets to more successful Googling and share our top tips ...

Infographics

Focus On: B2B Marketing Challenges 2017

Our latest survey of b2b marketing and research professionals across North America and Europe reveals the key focal points for business during 2017. ...

Infographics

The 6 Top Drivers of B2B CX Excellence

Recent research we conducted with marketing professionals of large b2b companies showed that only 14% of firms are truly customer centric where the customer experience is embedded into their company culture. We examined over 500 b2b brands to determi ...

Infographics

Current Trends in the World of B2B Marketing

What’s keeping b2b marketers awake at night? Which marketing strategies are businesses using to drive growth right now? How customer-centric are b2b companies? We’ve put the answers to these questions, plus many more findings from our latest B2B ...

Infographics

What Is Behavioural Economics?

Traditional economics views humans as robotic machines who make calculated decisions based on logic. In contrast, behavioural economics views humans as irrational and emotional beings who are influenced by biases and experience when making decisions. ...

Infographics

How much is your brand worth?

How much is your brand worth? Determining the value of a brand is not an easy task. This handy infographic provides some step-by-step analysis pointers that will help you to establish an accurate brand valuation. ...