As business-to-business market research specialists, it goes without saying that we have a rich seam of experience in terms of different industry sectors, clients, types of research and techniques. All of these are elements you would expect from a trusted market research partner.

However, we believe that one of our biggest strengths comes from our thought leadership capabilities. We think the best findings are those that successfully marry existing analytical approaches with genuinely fresh perspectives. This comprehensive collection of our thinking on business-to-business research is testament to this rigorous, ideas-driven approach. In short, we go beyond knowledge.

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Google Search Tips

As b2b market research specialists, we at B2B International are accustomed to finding answers that might not be easily available, including through extensive secondary research. We know the secrets to more successful Googling and share our top tips ...

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Focus On: B2B Marketing Challenges 2017

Our latest survey of b2b marketing and research professionals across North America and Europe reveals the key focal points for business during 2017. ...

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The Six Pillars of B2B Customer Experience Excellence

Recent research we conducted with marketing professionals of large b2b companies showed that only 14% of firms are truly customer centric where the customer experience is embedded into their company culture. We examined over 500 b2b brands to determi ...

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Current Trends in the World of B2B Marketing

What’s keeping b2b marketers awake at night? Which marketing strategies are businesses using to drive growth right now? How customer-centric are b2b companies? We’ve put the answers to these questions, plus many more findings from our latest B2B ...

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What Is Behavioural Economics?

Traditional economics views humans as robotic machines who make calculated decisions based on logic. In contrast, behavioural economics views humans as irrational and emotional beings who are influenced by biases and experience when making decisions. ...

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Turning a profit

To increase the efficiency of a product life cycle, market research should be implemented at each stage, starting from pre-birth, right through to old age. This handy infographic highlights how market research can optimize the product life cycle. ...

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The laws of attraction

Learn the fundamental stages of customer retention and see how even small increases in customer satisfaction can lead directly to significantly larger profits. This infographic highlights the four core principles of retaining customers. ...

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Reap the rewards

Effective stakeholder communications can lead to great rewards for a business. Illustrated in this infographic are the benefits of effective stakeholder communication and points to consider when reaching out to stakeholders. ...

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Power and influence

Which information sources are the most effective for customer advocacy? Is a webinar more trusted than word-of-mouth? See which sources rank where in this handy infographic, highlighting the five most trusted information sources for B2B buyers. ...