As business-to-business market research specialists, it goes without saying that we have a rich seam of experience in terms of different industry sectors, clients, types of research and techniques. All of these are elements you would expect from a trusted market research partner.

However, we believe that one of our biggest strengths comes from our thought leadership capabilities. We think the best findings are those that successfully marry existing analytical approaches with genuinely fresh perspectives. This comprehensive collection of our thinking on business-to-business research is testament to this rigorous, ideas-driven approach. In short, we go beyond knowledge.

Employee Engagement

Five Golden Rules for Keeping Employees Happy

Here are five golden rules for keeping staff happy that we have learned from the dozens of employee surveys we have carried out over the past 18 years. ...

Written by Paul Hague
Employee Engagement

Stakeholder Engagement: All Together Now

All stakeholders must pull in the same direction if you are to achieve the company's goals. This article, part of our series on developing a marketing strategy, aims to explore the importance of stakeholder engagement and its influence on a strategy' ...

Employee Engagement

Employee Satisfaction Surveys: Measuring Staff Engagement

Keeping your employees satisfied is crucial. This paper explores some of the theories about employee satisfaction at work and looks at approaches to measuring and addressing the issues raised. ...

Written by Carol-Ann Morgan