Understanding Brands and Communications

Our specialist brand and marketing research solution helps clients to measure brand value and track brand health over time. We can help you find a compelling brand proposition that resonates with the market, creates maximum value, generates loyalty and drives new business.

Brand Birth Brand Building & Positioning Brand Review

Brand Birth

Divestments, new ventures and re-aligned strategies often result in new or refreshed brand identities. Reduce business risk by testing your options prior to launch.

Brand Building & Positioning

Understand and benchmark your brand building and marketing communications efforts against competitors, and use original research to craft compelling and evidence-based content for demand generation.

Brand Review

Make objective, strategic decisions about your corporate and product brand portfolio through structured and representative market research.

Brand Birth Brand Building& Positioning