Our latest research shows that building a powerful brand will be a key strategy for B2B marketers in 2022 and beyond. We know that as few as 5% of B2B buyers are 'in market' to buy at any given time, meaning the path to purchase can be a long one. The ability to provide memorable, meaningful brand experiences throughout the customer lifecycle can be the difference between being considered or not during this narrow window of opportunity.
At B2B International, we enable leading corporations to build powerful brands through our specialist brand and communications research solutions. Our B2B-specific approach helps clients to measure and benchmark brand health, develop compelling brand propositions and measure the effectiveness of campaigns.