Brand & Communications Research
Our specialist brand and marketing research solution helps clients to measure brand value and track brand health over time. We can help you find a compelling brand proposition that resonates with the market, creates maximum value, generates loyalty and drives new business.
Make objective, strategic decisions about your corporate and product brand portfolio through structured and representative market research.
Understand and benchmark your brand building and marketing communications efforts against competitors, and use original research to craft compelling and evidence-based content for demand generation.
Make objective, strategic decisions about your corporate and product brand portfolio through structured and representative market research.
Clients We Have Worked With
Case Studies
Measuring brand perceptions to inform brand portfolio expansion and alignment
Our client, a leading manufacturer of industrial and medical protection solutions, wanted to expand its product range into the life sciences market and sell protective equipment for use in environments such as clean rooms, where pharmaceuticals are produced.
In order to support the portfolio expansion, the manufacturer had recently acquired a brand, which was strong in this space. However, the image of the acquired brand was very different from the manufacturer’s image. Therefore, our client needed to determine how to properly align all the brands under its portfolio while still highlighting each brands’ individual strengths.
In order to support the portfolio expansion, the manufacturer had recently acquired a brand, which was strong in this space. However, the image of the acquired brand was very different from the manufacturer’s image. Therefore, our client needed to determine how to properly align all the brands under its portfolio while still highlighting each brands’ individual strengths.
Testing the effectiveness of a global ad campaign to inform creative and media placement
Our client, one of the world’s largest chemical companies, approached us to test their latest ad campaign through independent research. Despite its size, our client was still relatively unknown outside its home country, Saudi Arabia.
Our client therefore planned a global campaign designed to increase brand awareness and interest in foreign markets, and to promote the company as responsible, an innovation enabler, and a brand which cares about solving the world’s problems through collaboration. Before the launch of the campaign, our client wanted to test its effectiveness in communicating those messages.
Our client therefore planned a global campaign designed to increase brand awareness and interest in foreign markets, and to promote the company as responsible, an innovation enabler, and a brand which cares about solving the world’s problems through collaboration. Before the launch of the campaign, our client wanted to test its effectiveness in communicating those messages.