The Growing Business Handbook is a practical source of advice and reference for companies with dynamic growth potential. Aimed at senior managers in growing companies, this new edition highlights the latest ideas, techniques and solutions for maximiz ...
Questionnaire design is a subject fundamental to the market research function. Yet, until now, the available literature on the subject has been too specialist or complex for a wider readership. Questionnaire Design breaks the mould by providing a bas ...
Market Research in Practice is a practical introduction to market research tools, techniques and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analysis and presenting the finding ...
Julia Cupman discusses the ways in which many organisations – especially larger business-to-business companies – adapt their marketing strategies in the face of recessionary pressures, and determines which marketing strategies can be considered t ...
This book will appeal to you if you have an interest in market research, you have a market research project to complete and need help with how to go about it, you are studying for a business degree and market research is part of your course or if you ...
With the growth of a business, comes the need for global expansion into foreign markets. In this infographic we have come up with six simple strategies to ensure your business achieves international success. ...
How much is your brand worth? Determining the value of a brand is not an easy task. This handy infographic provides some step-by-step analysis pointers that will help you to establish an accurate brand valuation. ...
Unfortunately "globalisation" has become one of the great buzz-words of our time and this poses a problem. The problem is that many, if not most, commentators on globalisation do not appear to have an elementary understanding of economics and are fix ...
No company wants to leave money on the table and so obtaining the optimum price has always been a key issue to marketers. However, asking customers to quantify the price they would be willing to pay for a product or service is one of the hardest ques ...
This white paper is the first of two white papers that are concerned with the development of a company by means of operational and strategic alliances. As business generally becomes more globalised, the incidence of joint development is increasing. ...
