A Practical Guide to Market Research [eBook]

This is Paul’s first book not to be published traditionally in hard copy.

It will appeal to you if you have an interest in market research, you have a market research project to complete and need help with how to go about it, you are studying for a business degree and market research is part of your course or if you are taking the Market Research Society/City & Guilds Certificate in Market & Social Research. Whatever the case, we know that the knowledge shared within this book will help you succeed.

Download eBookTo download the full book (in pdf format), click here

To download individual chapters (in pdf) or as an audiobook (in mp3), please click on the links below.
N.B. To download mp3 chapters, you may have to right click and select “save link/target as…”

#Chapter NameeBookAudiobook
1The Basics Of Market Research (incl. Preface)pdfmp3
2Research Objectivespdfmp3
3Research Designpdfmp3
4An Introduction To Research Methodologiespdfmp3
5Introduction To Qualitative Researchpdfmp3
6Introduction To Quantitative Researchpdfmp3
7Introduction To Samplingpdfmp3
8An Introduction To Questionnaire Designpdfmp3
9Turning Data Into Findingspdfmp3
10Reporting and Communicating Findingspdfmp3
11Professional Development and the Market Research Industrypdfmp3
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