This is Paul’s first book not to be published traditionally in hard copy.
It will appeal to you if you have an interest in market research, you have a market research project to complete and need help with how to go about it, you are studying for a business degree and market research is part of your course or if you are taking the Market Research Society/City & Guilds Certificate in Market & Social Research. Whatever the case, we know that the knowledge shared within this book will help you succeed.
|To download the full book (in pdf format), click here|
To download individual chapters (in pdf) or as an audiobook (in mp3), please click on the links below.
N.B. To download mp3 chapters, you may have to right click and select “save link/target as…”
|1||The Basics Of Market Research (incl. Preface)||mp3|
|4||An Introduction To Research Methodologies||mp3|
|5||Introduction To Qualitative Research||mp3|
|6||Introduction To Quantitative Research||mp3|
|7||Introduction To Sampling||mp3|
|8||An Introduction To Questionnaire Design||mp3|
|9||Turning Data Into Findings||mp3|
|10||Reporting and Communicating Findings||mp3|
|11||Professional Development and the Market Research Industry||mp3|