A Practical Guide to Market Research [eBook]

This is Paul’s first book not to be published traditionally in hard copy.

It will appeal to you if you have an interest in market research, you have a market research project to complete and need help with how to go about it, you are studying for a business degree and market research is part of your course or if you are taking the Market Research Society/City & Guilds Certificate in Market & Social Research. Whatever the case, we know that the knowledge shared within this book will help you succeed.

Download eBook To download the full book (in pdf format), click here

To download individual chapters (in pdf) or as an audiobook (in mp3), please click on the links below.
N.B. To download mp3 chapters, you may have to right click and select “save link/target as…”

# Chapter Name eBook Audiobook
1 The Basics Of Market Research (incl. Preface) pdf mp3
2 Research Objectives pdf mp3
3 Research Design pdf mp3
4 An Introduction To Research Methodologies pdf mp3
5 Introduction To Qualitative Research pdf mp3
6 Introduction To Quantitative Research pdf mp3
7 Introduction To Sampling pdf mp3
8 An Introduction To Questionnaire Design pdf mp3
9 Turning Data Into Findings pdf mp3
10 Reporting and Communicating Findings pdf mp3
11 Professional Development and the Market Research Industry pdf mp3
12 Bibliography pdf
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